Weilong Spicy Tiao Mobile Game is here!

While many traditional companies are still doing the brand marketing style that was popular in the last era, such as "national XX certification" and "XX quality is really good", Weilong Food, a spicy snack manufacturer that has been in business for 17 years, has already embarked on the road of "playing around" with young people in the new era.

Mobile games are a new way that Weilong Food is preparing to "deal" with young people. Late yesterday evening, Weilong Food’s official Weibo account posted a message that simply and crudely introduced a trailer for the “Weilong mobile game is coming” with the four words “Stay tuned”. This war mobile game called Weilong Baiye will be launched in full beta tomorrow (June 15).

It sounds like Weilong is about to release a big trick. The video introduction directly calls this mobile game "a revolutionary masterpiece of mobile war games" and even uses such high-sounding words as "epic grand narrative" to describe it. As for the effect, Weilong said that the mobile game has "shocking audio and visual effects, and movie- level picture quality."

Okay, everything is very serious up to this point. You might think it’s just a normal game trailer, except that the main character is replaced by the spicy noodles we eat every day. But it’s not over yet. According to the previous routine, they always have to “blacken” their competitors. Weilong is no exception, but the style is like this:

Claims to have "more scenes than Snake"

“More stunning special effects than Tetris”

"Faster leveling than Honor of Kings and Onmyoji" (Yes, you read that right, not Honor of Kings and Onmyoji )

This comparison is full of the flavor of a joke teller, and it gives off a sense of unreality, as if asking, "Weilong, are you kidding me?" But then the video added a sentence "Weilong's sincere cross-border mobile game offering", perhaps only then did you believe in your heart that Weilong might really make mobile games.

Netizens’ reactions varied, with some thinking Weilong was awesome, others thinking it was unbelievable and like a dream; some thought of cross-border interaction strategies for Weilong, such as “eat spicy noodles to level up” and “buy spicy noodles to get a hero gift pack”; some imagined a mobile game with spicy noodles, with spicy noodles as the main character, bouncing and moving, dragging a string of red oil drops…

Just from the video, we can see that the Weilong logo is printed on the arms of the game characters and the ground of the game scenes. From the appearance, the game weapons also appear to be made of spicy strips. What kind of sparks Weilong will create with mobile games will have to wait until tomorrow to find out.

In addition to being a game master, Weilong is also known as an Apple imitator . At that time, it imitated Apple, which was popular among young people, and "changed the look" of the spicy strips, which attracted applause and popularity among consumers.

For those born in the 1980s and early 1990s, spicy strips were a tasty, cheap, but unhealthy junk food that they fought over with their friends when they were young. No one thought that spicy strips could be associated with the high quality and simple style created by Apple. Therefore, when Weilong took this step, consumers' deep-rooted perception of spicy strips was greatly impacted.

For example, the style of Weilong Tmall flagship store is as follows:

Here, spicy strips are not spicy strips but Hotstr ip , and there is also a mini version of Hotstrip, and a kiss burn with the English name Burn Kiss. ​​The page design also uses an apple-style white background. Some consumers said that the new packaging of Weilong spicy strips is "too fresh and too clean", which not only creates a sense of novelty but also wins the trust of consumers. The old and ugly packaging design in the past made people question its food safety and would hinder consumption.

Previously, a group of photos of Weilong opening an "Apple-style" offline experience flagship store circulated on the Internet:

Although the Beijing Business Daily later refuted the rumor, saying that the offline spicy snack experience store was just a booth set up by Weilong for the cocktail party, and whether it will open an offline flagship store in the future is still unknown, there is no doubt that Weilong has become an Internet celebrity in the food industry by leveraging Apple's momentum, and its brand image and sales have also received positive feedback. Currently, the highest monthly sales volume of Weilong Tmall flagship store is 15,458 copies, and the cumulative sales volume is 1,118,992 copies.

Whether it is making mobile games or following the Apple style, Weilong is catching up with the wave of consumption upgrading and taking measures to upgrade itself in order to keep up with the pace of young people in the new era.

For those born after 1990, whether food has practical value may not be that important, or the differences between products are small, so the role of fun is more prominent. Apple-flavored Weilong spicy strips, the most unpalatable Laoshan white snake grass water, and Vita lemon tea that’s more refreshing than smoking marijuana can all become the objects of their pursuit, as long as they are happy.

It's the same to eat a Weilong cigarette or play the mobile game "Weilong Hegemony". As long as it's interesting and fun enough, there's nothing wrong with it.

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