Baidu bidding account building skills - optimizing keyword matching methods

Baidu bidding account building skills - optimizing keyword matching methods

Feng Chao from Dongguan recommends that you choose the matching method according to the "from broad to narrow" strategy, that is, try to set the newly submitted keywords to broad matching, and keep it for at least two to three weeks to observe the effect.

During this time, you can use the search term report to see which search terms your keywords match. If you find irrelevant keywords and find through Baidu statistics that they cannot bring conversions, you can add negative keywords to optimize the matching results. If the search term report still does not perform well, you can use more specific keywords with more obvious commercial intent, or try phrase match or exact match.