Facebook Ads Policy Tips!

1. Finance

1. Can real money appear in loan app materials? ✅

• Material suggestions: Yes, but the quantity should not be too much, such as throwing a lot of money. There must be no inducing factors.

1. Loan Apps can only target people aged 18+✅

2. Borrow money quickly, but at a high interest rate ❌

3. Upload personal information, download the App, and your loan limit will increase ❌

4. App creatives scan ID ❌

5. The app requires you to scan your ID card✅

6. Display materials for consulting loan matters✅

7. very easy /instant/ fast /quick loan❌

8. The ad does not promote short-term loans, but the App is a short-term loan ❌

9. The app can contain the information of this upload id✅, offsite landing page❌

2. E-commerce

1. I had recurring rhinitis and it got better immediately after using my product! ❌

• Material suggestions: It can be alleviated, but it cannot be exaggerated or contrasted.

2. "Your rhinitis keeps coming back..." "Do you need to lose weight?" "Are you still worried about your loan?" ❌

• Material suggestion: Do not imply that your users have a certain problem or attribute.

1. Can human organs appear in the material? ❌

• Material suggestions: Human tissue, structure, and medical perspective drawings cannot be used as materials.

1. The chest is covered with a heart to cover the cleavage, and the naked body is mosaiced ❌

2. Landing page countdown ❌

3. Landing page discounts over 50% ❌

4. GUCCI, Stussy, Yeezy, Balenciaga, Daniel Wellington, KENZO and other famous brands' products have no logo in the pictures❌

5. When selling TV boxes, is it OK to have pictures of Game of Thrones or well-known TV series and movies on the landing page? ❌

• Material suggestion: Avoid using branding materials for promotion

1. E-commerce sells cups, but there is wine in the material pictures ❌

• Material suggestions: You can use beverages or water.

3. Games/Apps

1. Is it OK to have body hitting actions in game apps? ❌

• Material suggestions: Hitting the buttocks, shaking the buttocks, two-dimensional animation, and children slapping each other are not allowed.

1. Can novel-type app materials be placed against a wall? ❌

• Material suggestion: Wall-dong pose, no getting too close

1. What should be avoided in live broadcast app materials?

• Twist your body ❌
• There are many beautiful anchors in the description ❌ (there is inducement behavior)
• Women poke and rub their own breasts ❌

1. What should social app materials avoid?

• Two or more people, whether male & female, male & male, female & female, chatting on the bed ❌
• Exposing skin (female models wearing thong underwear, etc.) ❌
• Cannot use real person images & videos✅
• Male-male & female, male-male, female-female physical contact ❌
• Target married users❌
• The creative is that there are many people sending you messages on your mobile phone screen, asking you, "Are you free tonight?" ❌
• The creative is a map with coordinates and user images ❌

1. When promoting mobile phone apps, change wallpapers and avoid using branding materials, such as One Piece materials✅

2. For licensed gambling games, can the materials contain real gold elements?

• Gambling first ensures that you add a partner; creatives with real money elements are advised to do a policy pre-check;

1. Game headshot creatives ❌

2. Zombie bites ❌

3. Cars hit people, zombies, cars ❌

4. In the game, how many people are playing this game? If the number is not true ❌

4. Services

1. Medical beauty industry material suggestions

• Describe the real product effect, no sensitive parts should be shown

V. Others

1. Try to avoid accidentally appearing 711, McDonald's and other brands in your video clips

2. Do not use the word "most" in the copywriting (comparatives and superlatives are not allowed)

3. Ad accounts that target the wrong audience will be blocked. It will not be blocked immediately, but the ad will definitely not pass the review

4. If the e-commerce landing page material does not violate the rules, but has poor user experience, it will not be blocked, but the effect will be worse.

5. EC landing page fake countdown/discount greater than 50%/indication of how much inventory is sold, will these lead to account closure?

• According to experience, these are fake and are signals of bad e-commerce, but they are not direct reasons for judging violations. The main thing to look at is quality and customer feedback.

1. Is it okay for apps to use materials from Dragon Ball or One Piece?

• There may be infringement and complaints, please avoid it.

1. What is the reason why the account is repeatedly blocked?

• Machine model adjustment; there is a possibility of incorrect unblocking;

1. Can I buy it privately?

• No, it must be a branding item, please avoid it.

1. How to determine whether a video conversation is in violation of regulations?

• Watch where they are, what they are wearing, and what they are talking about. Being in bed or wearing revealing clothes is not OK, and conversations containing adult content are also not OK.

Author: Blue Sail

Source: Blue Sail