Is it better to use a second-level domain name or a second-level directory for a website?

For a large website, if you want to expand the scale of the website and increase the number of websites, I believe that many friends who do website optimization will encounter difficulties in choosing the second-level domain name and the second-level directory. So, is it better to use a second-level domain name or a second-level directory for the website? Let’s learn more about it with Dongguan SEO editor!

Is it better to use a second-level domain name or a second-level directory for a website?

Let's analyze the advantages and disadvantages of second-level directories and second-level domains through various comparisons:

1. If the second-level domain name is used for optimized keywords, it has advantages.

2. The secondary directory will inherit the weight of the homepage to some extent and increase the amount of website inclusion.

3. The second-level domain name is a new independent website in the eyes of search engines. Website weight, PR value and the like need to be cultivated from scratch. It would be better to create a new website with a new domain name.

4. When faced with high-difficulty keywords, the second-level directory has no obvious advantage over the second-level domain name.

5. As an independent website, the second-level domain name can easily establish friendly links with other websites.

6. Although it is more difficult to make friendly links in the secondary directory, it can be solved by cross-linking with the other party’s website.

Is it better to use a second-level domain name or a second-level directory for a website?

So what is a second-level domain name and what is a second-level directory?

1: Second-level domain name: You need to create a second-level domain name, set up DNS, modify A records, specify IP, etc. When building a website or editing a web page, the content under different second-level domain names needs to be stored separately. It is equivalent to an independent website. For example, http://blog.yunmajp.com

2: The secondary directory is a subdirectory that inherits from the main site directory. It is equivalent to creating a folder in the root directory of the website to store the website. For example, http://yunmajp.com/blog/

When to use secondary directories?
When building a website (especially a small or medium-sized website), you can rely on multiple secondary directories to expand the website. If too many second-level domain names are opened, the advantages of the main site will be weakened.

So I think it is better for small and medium-sized websites (including blogs) to use the secondary directory format as much as possible. The premise is that the content of the website is similar to that of the main site. If the difference is too great, you should consider using a second-level domain name.

When to use a second-level domain name?
For large portals, industry portals, vertical portals and other websites with huge amounts of information, you can choose to set the channels with large amounts of information as second-level domain names. Or if your newly opened channel has nothing to do with the main site, you can consider a second-level domain name. If it is a regional company, you can also consider setting up second-level domain names by region.

Whether it is a second-level domain name or a second-level directory, do not use them casually. Making good use of the second-level directory can not only make the entire site structure clear, but also help promote the main site. Although the second-level domain name can also help the main domain name in SEO, for search engines, the second-level domain name is also an independent domain name and site, and will be treated differently. Similarly, it will not enjoy the advantage of weight transfer of the second-level directory under the main domain name.