Summary and comparison of the three major free new media channels for increasing APP downloads!

The ultimate goal of new media for APPs is to drive downloads to the APPs. New media operations are actually a free channel for APPs.

If the APP you belong to can be operated vertically, then it is very easy to increase fans and downloads.

Because only by doing it vertically can you gain loyal users, and users will continue to gather around their interests. And because you are vertical enough, you can easily find many channels and methods of delivery. But I believe that new media will definitely encounter a product that cannot be verticalized, or if you are a new media operator on Momo, can you only write about hookups? Obviously not.

Many APP public accounts rely on humor, hot topics, and entertainment to maintain their activity. However, users will follow you because of funny articles, but after following you, will they download your APP because of funny articles? The probability is too small. If you cannot attract a large number of fans vertically, then try to increase your exposure as much as possible. Of course, you also need to increase the exposure of vertical apps. By increasing exposure, advertising can be displayed, thereby driving APP downloads. Next, I will introduce some new media channels that I have personally tested.

First, let’s take a look at the three best channels: Toutiao, Yidian Zixun, and Sohu Self-Media. These three channels have been in operation for about two months (copy the articles from the WeChat public account ). Except for the paid channels, the natural growth of the APP fluctuates between 50 and 150 per day. The operation was stopped for half a month, and the natural growth rate dropped to 10-20 per day.

The data here comes from an APP that has received Series A financing and has approximately 50,000 users.

According to the market price, one registered user costs about 10 yuan, so 50 registered users would cost 500 yuan. Based on 30 days, the savings would be around 15,000 yuan. Therefore, even the most basic operations can achieve this level, and if you work hard, the amount of data will be far more than that. Let’s look at some basic comparisons.

After reading the comparison, I will explain some problems to you one by one.

Today's headlines

1. Why is the recommended type personal?

Because the advertisements you can place for personal accounts are free, and the display method is similar to the advertisements at the end of WeChat pictures and texts. For corporate accounts, you must become an advertiser and it is charged, with a minimum deposit of 20,000. If you are rich, you can use this method. If you are a small loser, you can take the personal account route of surrounding the city from the countryside. The advertising format can be text advertising, and there is no limit on the number of words, and sensitive words such as WeChat and APP are not blocked. At the end of the article, there will be an official channel to show you, you can jump to the link to download or read the pictures and text. The display method is as follows

The number of ad impressions can be as low as a few hundred times, or as high as thousands or even tens of thousands, depending on the quality of the article. The click-through rate is about 0.25%. 2. How to publish articles with high traffic?

Hot tags: hot topics, celebrities, pornography, dry goods , regions, memories. Hot categories: entertainment, news, weird, emotional headlines! writer of sensational headlines! writer of sensational headlines! Important things must be said three times: no matter what media platform, the title is always the first factor that stimulates people to click.

Literary titles don’t actually work in these media channels. Popular readings, hot topics, celebrities, pornography, and dry goods are always the biggest. Multiple articles targeting a certain region can also be published, because these media platforms will recommend them to users based on the region, and users in that region will naturally be concerned about news in that region. This type of media channel is also very confusing. The quality of the article does not necessarily determine your dissemination volume, so for pure volume expansion, it is also a benefit. The ratio of recommendations to readings on Toutiao is about 10:1. 3. How to get recommendations? Evaluation indicators: whether there is recommendation, recommendation volume, reading, ad display, ad click. Toutiao must be recommended to have the following data. If you don’t get recommendations from the platform, there will be no traffic. How to get a referral? Original, not republished (not much or no publication on other platforms, not published twice on your own platform), try to avoid pure image articles 4. Application conditions Individual: real-name authentication + personal column, blog or WeChat public account, etc. Enterprise: only supports digital and technology categories. Submit a photo of the business license, a confirmation letter with the official seal, etc. btw: Toutiao requires the content to be as vertical as possible. If the categories of articles posted are too messy, the number of posts will be limited from 5/day to 1/day, and it will become the novice version until you are qualified again.

Yidian News

1. What is the type of ad display?

The advertising format can be text advertising, and there is no limit on the number of words, and sensitive words such as WeChat and APP are not blocked.

No official advertising.

2. How to publish articles to get high traffic?

Hot tags: pornography, literature, technology, hot spots, regional hot categories: entertainment, gender. There are still clickbait titles! If an article on Yidian Zixun does not have tens of thousands of recommendations, it is not a good article. On average, the traffic is roughly the same as that of Toutiao. However, only two articles can be published a day, so this is compensated by Toutiao, which can publish five articles a day. The average reading rate of a single article is higher than that of Toutiao. The ratio of recommendations to readings on Yidian Zixun is about 9:1, which varies. This is the data I tested for about two months. There is also a recommended label, but the data that is not recommended is too small, so I won’t go into details here. The advantage is that vertical operation is not required, and Yidian Zixun does not have this restriction for the time being. 3. Application conditions Individuals: Real-name authentication + personal column, blog or WeChat public account, etc. Enterprises: Submit a photo of the business license, a letter of authorization with the official seal, etc.

Sohu We Media

1. What is the type of ad display?

The advertising format can be text advertising, and there is no limit on the number of words, and sensitive words such as WeChat and APP are not blocked.

At the end of the article, there will be an official channel to display it for you. You can jump to the link to download or view pictures and texts. Official advertising currently only supports the web version, and mobile advertising has not yet been observed.

The display format and background are as follows

2. How to publish articles to get high traffic?

Hot Tags: Pornography, Hot Categories: Entertainment The average reading volume is around 200-300, the lowest among the three channels. But if the title is very fascinating or the content is somewhat pornographic, it is not difficult to get 40,000 to 50,000 views. Sohu self-media is really the media channel that attaches the most importance to clickbait that I have ever seen. There is nothing more to say. The title from four or five years ago was just right on Sohu. 3. Application conditions: Individuals: real-name authentication + personal column, blog or WeChat public account, etc. Enterprises: submit a photo of the business license, a letter of authorization with the official seal, etc.

Other channels

Tiantian Express : The operation review mechanism has not been clarified. In the two months of operation, all the articles were high-traffic and high-quality articles on other platforms, but the company did not obtain the formal operation qualification in February. If you cannot officially operate, you will not be recommended and can only rely on search.

QQ public account : In internal testing, the internal testing code cannot be obtained. It is of great significance, because many people born after 1995 do not use WeChat, so it is useful for APP audiences such as QQ audiences.

QQ authentication space : registration is closed.

NetEase self-media : It claims that it can apply to go online after publishing 3 articles. It has published 50-60 articles, but it has not been reviewed yet, and the customer service has not responded. I guess it's useless.

LaiWang Official Account : Registration is closed.

360 Official Account : Invitation mode, and Weibo link.

Baidu Baike : Requires the entry of high-profile media or highly verticalized media. The review period is long and the result is unknown if the application is not approved.

In fact, there are many places for vertical public accounts to be placed in vertical channels.

For example, Jizhi said that Zhihu and Renrenshizhe Product Manager have become relatively good traffic platforms.

Zhihu : Advertising is allowed for original answers, including text and QR codes, but words such as WeChat are not banned. For many vertical public accounts, just answer the relevant questions.

Everyone is a Product Manager : The public account ID can be retained, QR codes and promotional information are not allowed to appear, but popularity can be increased.

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