How to promote a new product, a popularization suitable for newcomers

As an App promoter who has been working in the mobile Internet for several years, although I don’t have any particularly successful works, I still have some experience that I would like to share with everyone.

The promotion strength of a software depends largely on its target audience. Relatively speaking, it is easier to promote popular apps. The golden months of March and April for job-hopping are here again. A large number of young and handsome business people are about to join the company. The following ten points are the knowledge that newcomers need to know.

91 (Android Market & Baidu), 360, Xiaomi, Jifeng, Huawei, OPPO, Le Store, Meizu, and Gionee can all apply for the launch of new products.

The details of the first invention can be found in various markets, so I will not go into details here.

When setting up markets and app stores, you must focus on large markets and use small ones as a supplement.

Mobile phone manufacturers all have their own app stores: Xiaomi, Lenovo, Huawei, Gionee, OPPO, Meizu, etc.

Mobile operators: China Mobile, China Unicom, China Telecom

Third-party app stores: 360, Baidu, App Store, Wandoujia, Anzhi, 91/Android, Jifeng, Sogou Mobile Assistant, Taobao Mobile Assistant, App Store, Mumayi NetEase, Youyi Market, UC, etc.

If you have the energy, you can find some other smaller channels. Although the amount is not large, but a little bit adds up to a lot, and it is also a very good number. (It is recommended that businesses create a channel promotion form and separate packages for different channels)

Please refer to the first article.

Large app stores such as Lenovo, Huawei, App Store, 360, and Xiaomi can all recommend new products. The general standard for self-recommendation is that the software has been online for less than 6 months. You can apply in the background. The Xiaomi App Store requires a separate email.

Special activities need to refer to the theme of each market and each issue. You can also find several software companies with similar functions or matching points to form a group to discuss the topic.

Applying for some funds to hold an event in the market can attract more users. The event can be in the form of: download + installation + registration (depending on the situation) + leaving a message in the feedback. This avoids the trouble of users only installing but not activating for the sake of points or rewards, which incurs a very high cost to users.

Privileged activities are also a good method. If the software has functions such as points, gold coins or VIP, you can contact people in the market to do a privileged activity. If it does not have these, you can also combine with other software to do privileges, such as: download software A and get a coupon for software B.

If the software itself has an entry for exchanging traffic, you can find other software of similar or slightly higher level to exchange traffic.

If there is no entrance for exchange of traffic, you can discuss with them to add them to the friendly links of the official website. These depend on the business’s own relationships and charm.

Crowd testing can help you more clearly understand the real users' feelings and thoughts when using your own software. Of course, it is also a little helpful for new additions. Here I recommend a very good crowd testing platform: Shenji Factory.

You can take a look at the hot search terms in major markets to see which ones are frequently searched by users, and add them to the software introduction based on the characteristics of your own software.

These are all I can think of for now. When you have nothing to do, you can go out and run around more. There are only so many people in the mobile Internet circle. It will be of great help for the future work if you can communicate more with each other and enhance your relationship.