Advertising cost data for 35 categories across 9 channels for your reference!

1. Toutiao

Financial industry: 30-80

Home improvement industry: 100-200 (core cities with greater competition have higher prices)

Education industry (vocational training): 80-200

Merchants: 60-80

Wedding photography industry: 200

2. Zhihu platform

Online school customer acquisition cost: 20-50 advertising coins

Vocational training customer acquisition cost: 60-100 advertising coins

Language customer acquisition cost: 50-100 advertising coins

Financial registration activation cost: 80-200 advertising coins

Game customer acquisition cost: 60-120 advertising coins

3. Kuaishou platform

Franchise: Consulting cost 80

Decoration store: Form 60-80

Wedding photography: Free lottery 20, lead cost 50-80, efficiency 50%

Hair salon: Consultation cost 100

Adult self-study examination: consultation cost 60

Beauty training: consulting cost 40, order conversion 1:2

Auto 4S shop: consultation cost 45, store visit 600

Auto Show: Consultation cost 30

Mechanical equipment : consulting cost 100-150

Rothschild watches: order cost 30 yuan, ROI 1:6.5

Mechanical watches: average order value 198 yuan, order cost 50 yuan

Air cooler: customer unit price 168, order cost 60 yuan

Longjing tea : 99 yuan per customer for 5 cans (plus a free pot and 4 cups), order cost 27-35 yuan, ROI 1:3.6

4. Baidu Information Flow

5. WeChat

Wedding photography industry: attention cost 32 yuan/person, effective customer capital cost 160 yuan

6. TikTok

Merchant recruitment: Lead cost 100-130

7. Bilibili

8. Qutoutiao

9. Fun World

Honey plus powder: cost 60-80

Eye bags plus powder: cost 60-80

Black hair plus powder: cost 60-80

Weight loss powder: cost 60-80

10. Other categories

Add fans cost: Single page add fans cost 120, soft article 170, CPA fans 150

Communication rate: 50%-60%

Shareholder rate: 20%-30%

2. Liquor

Distribution channels: Sina, Phoenix

Average order value: 388 (buy three get three free), 698 (buy six get six free), 1380 (4 boxes)

Conversion rate: 698 orders accounted for 50%, 1380 accounted for 24%

Daily sales volume: 80-330 orders

Delivery time: 17:00-22:00 (more than 73% of orders), 10:00-11:00

Placement: Mobile large picture group; PC large picture

Ordering areas: Guangdong, Shandong, Shanghai, Beijing, Jiangsu, Hunan

Express delivery cost: Taking 768 (buy three get three free) as an example, Deppon Logistics costs 35-50 yuan

Probability of receipt: 85%-90% (receipt after telephone verification)

Additional optimization: After review, some product customer pages also have celebrity photos added to increase brand influence; WeChat accounts are on the landing pages for multi-channel marketing; after placing an order, there are repeat customers for secondary marketing

High conversion targeting: 27~45 male users, am10:00~11:00, pm17:00~21:00, Guangdong, Shandong, Shanghai, etc.