What is the character setting of short videos? How to create a short video personality?

We often hear some words about personality, such as building personality, personality positioning, selling personality, personality collapse, etc. We often hear that a star or internet celebrity reveals a side of his or her personality that is inconsistent with the public's perception of the personality, and the personality collapses overnight. There is a very important factor in short video creation , which is character setting. What is the character setting of short videos? How to create a short video personality? Let’s follow Jimifeng editor Feng Chao to find out more!

If you want to create your own personality, you must first understand what personality is. Personality first appeared in the field of animation, and was later used for public figures such as celebrities, internet celebrities, etc.

In addition to the physical features that we can see directly, such as name, age, height, etc., it also includes the character's personality, life background, talents and character.

An excellent character has at least three characteristics: uniqueness, stability, and authenticity! The personality wall can act as a catalyst, but it can also be marketed and monetized through buying life insurance, and it can also quickly attract fans.

Are accounts with a large number of followers really useful and valuable? The answer is that the account itself is worthless!

If I give you the account of Simba, the top streamer on Kuaishou, can you cash in? More than 50 million fans will definitely pinch your neck and ask you, where is my Pug? Give my Pug's account back to him!

Why is this happening? This is because Kuaishou is a fan social platform, and the account is just a carrier. Only the personal IP that can attract accurate fans is truly valuable!

For example, through Geng Shougong's works, you can see that he is a flesh-and-blood person, and his fans are following this person, so you have your own private traffic. So I remind everyone not to fall into the misunderstanding of creating an account. Managing your personality and creating an IP is your ultimate goal.

Follow me and I will take you to learn more short video entrepreneurial content and short video operation skills!