There are 13 ways to play activities in the 2020 event planning plan

In 2020, will you continue with last year’s old routine? Is the activity in a single form? No good inspiration or creativity? Is it always a lottery with a spinning wheel? The activity effect is not ideal? Today I will introduce 13 creative ways to play activities, as well as 3 routines for adapted activities.

01. Determine the purpose of the activity

Before introducing creative ways to play activities, we need to establish a correct understanding: activities are not just for the sake of doing activities, any activity has a purpose.

The activities are divided into four major purposes:

02. Generate activity ideas

Follow the following process to help you efficiently produce activity ideas:

Choose an activity: Choose your activity style (I will sort out 13 common and fun activity styles below);

Apply activity: Apply the selected activity to your own activity;

Reasonable changes: Based on the original activity, modify the design, forwarding, participation process and other aspects;

Determine the creative idea: determine the activity plan that ultimately meets the product and purpose

03. 13 types of activities

The five elements of an activity plan: activity theme, activity time, activity purpose, activity rules, and promotion channels. Determine the activity style based on these five elements.

1. Lucky Draw

(Works by Han Meimei)

The probability of winning, the winning ratio, the number of winners, the prizes, and the conditions for participation are the key to the activity. The roulette activity also needs to set up a forwarding format.

2. Red Envelope

(Works by Han Meimei)

This simple and crude activity style is suitable for attracting new customers and conversions, and it stimulates users to place orders and pay through red envelopes.

3. Answer the questions

(Works by Han Meimei)

Users will receive red envelopes after answering questions, which will deepen their understanding of the product and stimulate their payment behavior.

4. Group buy and bargain

"Friends, please help me bargain for a lower price." Pinduoduo has gained hundreds of millions of users by relying on bargaining, and this form of activity has also been widely used in the e-commerce industry. The bargaining and group buying form is mostly aimed at converting payment. The key point lies in the setting of the difficulty of participation, including the bargaining amount, the upper limit of bargaining, the minimum purchase amount, etc.

5. Check in

Signing in is currently the main means of promoting product activation. Daily/long-term sign-in can earn rewards, which can enhance user stickiness. Commonly used in products such as reading, shopping, and fitness.

The key to the success of this type of activity is to set rewards that match the current user attributes. If it is a reading activity, you can sign in to get reading privileges; if it is a shopping website, sign in to get shopping coupons.

6. Voting Contest

Users vote, and the first voter can get a reward, or they can get a reward by participating in the vote. This kind of activity is often used for brand communication and can gain a group of precise fans.

(Works by Han Meimei)

7. User Recruitment

Submit content and those who are selected will receive rewards.

The content of the submission needs to be of interest to users and easy to provide, such as photographs, buyer shows, and design works. This form of activity places high demands on the brand's influence and user stickiness.

8. Guess the prize

Take advantage of the user's luck and win a prize if they guess correctly. Guessing usually appears in the field of sports and competition. Vatti’s World Cup championship marketing “France wins the championship, Vatti will refund the full amount” not only increased brand awareness, but also promoted product sales.

9. Interactive Games

The highly interactive form of activities tends to be fun games and is deeply loved by post-90s users. Guess the picture song, sleeping position competition, dress-up competition...what they have in common is smooth and easy operation, which can trigger a large amount of UGC. It not only satisfies people's desire to share their lives, but also satisfies the curiosity of "peeps", killing two birds with one stone, and forwarding and dissemination is also a piece of cake.

10. Mission

Do you still remember the Alipay lucky draw event in 2017? Collect all five blessings and share 500 million yuan, creating crazy fission through social media.

11. Flip

It is possible to combine the flipping of cards with the signing.

12. Character Stories

Through storytelling, users can better understand the brand’s point of view, but the development cost is relatively high. NetEase is good at using this method to create hits, for example: DaDa H5 "Confession"

13. Testing

(Works by Han Meimei)

NetEase’s personality report once went viral on WeChat Moments, greatly enhancing the brand’s influence and visibility. This type of activity requires generating a judgment formula through questions and options, and the formula result calculates the user's attributes.

The key to this form of activity is how to generate fission, and the key to fission lies in the forwarded posters. What is the purpose of user forwarding? Satisfy vanity, improve image, help others...

04. How to make a multiplication formula to achieve fission growth of the only activity gameplay? You can do it by learning these three tricks:

Activity Overlay

Generally we will overlap two or more activities. For example: flipping a card + red envelope + sign-in, voting + lottery + red envelope, solicitation + voting, solicitation + dress-up + voting, group buying + check-in + red envelope.

Element Replacement

All of the above-mentioned gameplays include many elements, and you can replace these elements according to your purpose and product, so that this gameplay can be more integrated with the tone of your product.

The key is to make your activity more in line with the product tone, so that users will be more naturally and willing to accept this activity.

Hot Current Affairs

Incorporate current affairs into the event. Now that the Chinese New Year is approaching, you can use guessing the year-end bonus as the theme of the guessing activity. On the 70th anniversary of the founding of the People's Republic of China, patriotic elements can be incorporated into the activities. This kind of purely natural traffic and popularity must be taken advantage of.

Author: Operation has no circle

Source: Operation has no circle (ID: yunyingmyq)