How to distribute mini programs? What are the advantages of mini program distribution?

With the innovative development of wireless Internet, we have entered the "cashless era". Whether it is purchase or transportation, we can easily get it done with just a mobile phone. WeChat is undoubtedly the most popular social system at present, and the WeChat mini-programs built on it are also developing rapidly in the e-commerce industry. The bonus opportunities brought by WeChat Mini Programs have attracted more and more businesses and companies, which are willing to spend manpower and financial resources to build and produce a WeChat Mini Program to promote their own products.

Under the current new economic form of "Internet +", in addition to the popularity of WeChat mini-programs, WeChat distribution mini-programs are also popular.

So, are WeChat Mini Programs and WeChat Distribution Mini Programs essentially the same thing? If not, what are the differences between the two? Today, the editor will take you to learn about them in detail.

What is WeChat Distribution Mini Program?

In fact, the concept of distribution is not unfamiliar. As a marketing tool, it has been active in the wireless social e-commerce circle in the past few years. With the emergence of WeChat mini-programs, distribution is still a way to help businesses quickly acquire traffic. WeChat distribution mini-programs can be simply understood as a distribution mall built based on WeChat mini-programs. In this way, WeChat's own active users bring traffic to the WeChat distribution mini-program mall, help merchants connect online and offline, and develop a new WeChat distribution system for the company, thus bringing breakthroughs and changes in the marketing business model for traditional companies.

Advantages of WeChat Distribution Mini Program Mall

The biggest difference between the WeChat Distribution Mini Program Mall and other e-commerce websites is that there is no need to download the APP. You can enter the mall and purchase at any time by scanning the QR code. This not only saves merchants’ online store opening investment, but also improves the convenience of customers’ online purchases. "Share and get commission" is a new way of playing in WeChat's mini-program distribution mall.

To put it simply, "share and get commission" means that after the first customer scans the code to enter the WeChat distribution mini program mall and places an order to purchase the product, he/she will share it to his/her WeChat Moments; if a second customer enters the mall displayed in this Moments and places the same order, the first customer will get a commission. Similarly, if the second customer shares the video on WeChat Moments and then a third customer places an order, the second customer will also receive a commission. This is where the WeChat distribution mini program mall attracts more attention.

To sum up, if you happen to be a merchant and want to expand the sales of your own store, you might as well join the WeChat distribution mini program mall. After all, the traditional model is no longer popular in the Internet age. Seizing the traffic opportunity of WeChat mini-programs, tapping into customers, increasing sales, and doubling profits are what a merchant wants to pursue.