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Q: What are the current ways to promote mini programs? What are the mainstream ways to promote WeChat mini programs?
A:
1. Use WeChat search portal to grab ranking by mini program name (free)
The ranking of a mini program is related to its name, description, online time, user visits and overall quality, and the name of a mini program is unique. According to the users’ search habits and product features, register as many mini program names as possible to make the mini program rank higher and be more likely to be searched by users. What we need to do is: optimize the keywords in the mini program description. WeChat search supports fuzzy matching of keywords, so custom keywords will also affect the ranking of mini programs. In the "Promotion" module in the mini program background, you can configure up to 10 keywords. When setting keywords, you can refer to Baidu’s delivery techniques while combining them with the specific usage scenarios of WeChat.
If you lack big data to assist in analyzing and selecting precise keywords, you might as well try to collect big data yourself. That is, create more mini-programs (each corporate entity can apply for 50 mini-programs) to dominate the screen, use all the keywords that can be thought of at present, and use the actual online effects to build your own keyword big data.
2. Nearby Mini Programs (Free)
In "Nearby Mini Programs", the Mini Program is automatically displayed to WeChat users within 5km. All eligible Mini Programs can be exposed for free in "Nearby Mini Programs", and one Mini Program can add 10 geographic locations. In other words, making a mini program is equivalent to increasing the store's exposure opportunities by 10 times.
3. Share in WeChat groups to increase fan base (free)
Notify the existing fan group simultaneously and let fans spread the message on their own. You can guide fans to share and then receive small gifts with screenshots, gradually directing traffic to the mini program to promote sales.
4. Group buying (free)
Use mini programs to carry out promotional activities such as group buying, flash sales, and price bargaining to stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This method of playing can accumulate a large number of accurate users in a relatively short period of time, and merchants can use this to carry out targeted marketing in the future. At present, the top 1 and 2 e-commerce mini programs are Mogujie and Pinduoduo. There is nothing more to say, you must try them if you want to buy.
5. Nearby mini-program ads (paid)
The nearby mini-programs are key traffic entrances opened by WeChat, and also open advertising channels. The ad space is in the third row of nearby mini-programs. Click it to open the corresponding mini-program.
6. Chat applet (free)
Share any page of the mini program to the group. You can view 10 mini programs shared to the group on the group chat information page, so that group members can find your mini program quickly and easily when they need it. This is also a great way for mini programs to connect with WeChat communities.
7. Mini Program Store (paid)
By paying or other means, the mini program can be placed in the mini program store, which will have a certain publicity and promotion effect.
8. Ground promotion (free, but requires cost)
For some mini programs, offline promotion may be the promotion method that is closest to the user scenario. The mini program can be promoted offline through mini program codes and promotional materials. Such as: catering, flowers, beauty, fitness... and other offline stores. The advantage is that it takes effect quickly and can achieve rapid conversion on site.
9. Bind the relevant mini-programs to the public account profile page (free)
By associating the mini program with the official account, when users follow your official account, they can see the relevant mini program in a prominent position and click it to jump directly to the mini program.
10. Insert WeChat Mini Program Business Card into Public Account Articles (Free)
"Official Account + Mini Program" means inserting a mini program card into your own official account article. This is a long process, and the initial effect depends on the number of fans retained by the official account itself.
This is the way many high-quality self-media have monetized recently. In fact, many brands have done this before. They found some high-quality public accounts that match the product tone, and inserted mini-program advertising links or associated mini-programs in their posts. If users are interested in the product/service based on the content, they can directly click into the mini program, thus achieving the conversion from content to purchase.
11. WeChat public account menu associated mini program (free)
Insert the mini program link in the official account’s custom menu to guide fans to visit.
12. Jump between mini-programs (free)
You can make a small program for each product line, bind them to the same official account, and then jump to each other.
13. Social media instant discounts to achieve rapid conversion (free)
After shopping within the mini program, users will receive “WeChat instant discounts”. When users share the “instant discounts” with friends/WeChat groups, they will also receive the discounts themselves. After receiving the "instant discount", friends can also complete new transactions through the quick entry. Bring in new traffic through social fission.
14. Share the app to your friends (free)
For customers who have APP, when sharing the content of the App to WeChat, it will be automatically converted into a mini program card, and the user will be able to enter the mini program when clicking on it.
For example, if you forward the ofo yellow bike page to a friend, he will enter the ofo yellow bike WeChat applet after clicking on it.
15. Template message push (free)
Template messages are push notifications generated by the mini program to each user within WeChat. Content apps can use it to prompt updates, e-commerce apps can use it to prompt promotions or unpaid payments, and tools apps can use it to prompt completion of daily goals. Every push makes users gradually become dependent on the mini program.
16. New media soft article promotion (paid)
The mini program can be promoted by leveraging the fan appeal of KOLs, which is a major mainstream promotion method in the new media era. Through high-quality soft-text advertising or hard advertising, the mini program can be placed on WeChat and other new media platforms. Currently, many self-media with more than 100,000 followers have clear submission prices.
17. Merchant payment page (free)
This promotion method can only be used for e-commerce version of mini program.
18. QR code poster (free + paid)
This is the most common promotion method in WeChat, and it is also applicable in mini programs. Therefore, you can generate a mini program code or QR code through the background and embed it into online and offline posters or outdoor advertisements. For example: WeChat Moments, WeChat groups, elevators, airports, event sites, etc.
Do you get all the 18 promotion methods mentioned above? However, in the actual operation and promotion, you must combine the situation and characteristics of your own products to find the most suitable promotion method for your mini program. Don't swallow it whole.
WeChat has a social ecosystem, a media ecosystem, an e-commerce ecosystem, and now there is also an application ecosystem called mini-programs. It can be said that after official accounts, WeChat has opened up another area for us to boldly try. There’s no harm in trying something new in this area, right? If you wait until the ecosystem is fully mature, it may be difficult for you to find your place.
A:
1. Keyword promotion When users search on WeChat, as long as they hit the keyword, it will be displayed in the search results. Therefore, it is important to choose a memorable name for the mini program.
2. Promotion of nearby mini-programs WeChat mini-programs have opened up the nearby mini-program function. Any store can display its own mini-program on the mobile phones of all WeChat users within a five-kilometer radius of its store. Users can see it when they open WeChat and directly purchase services or navigate to the store through the mini-program.
3. Offline materials If your mini program has offline service features, you can also consider producing some offline materials to encourage users to use the mini program.
4. Poster + QR code This is the most common promotion method in WeChat, and it is also applicable in mini programs. Therefore, you can generate a mini program code or QR code through the background and embed it into online and offline posters or outdoor advertisements. Such as: WeChat Moments, WeChat groups, elevators, airports, event sites, etc.
5. Shortly after the official launch of the WeChat Official Account-linked Mini Program, WeChat launched the “Public Account-linked Mini Program” feature. After the association, not only can the "related public accounts" or "related mini-programs" be displayed on the information pages of both parties, but also when the association operation is completed, the "association success" notification can be directly pushed to the public account fans.
6. After the WeChat official account promotes the mini program and associates it with the official account, the official account can embed the mini program in custom menus, information pages, article homepages, message prompts, etc. Users can directly access the mini program after clicking it. So, if you already have a very good public account with content and fans, then your first batch of seed users is secured!
7. The social sharing mini program "Instant Discount" is actually similar to the sharing red envelopes of [Meituan] or [Are You Elephant] to a certain extent. It can promote fission growth by sharing with WeChat friends or sharing in WeChat groups, and the card format of "Instant Discount" is more attractive.
8. Distribution fission: By opening a three-level WeChat distribution mall on WeChat, employees and dealers generate their own distribution posters or distribution links based on the company's WeChat distribution mall. Employees' friends or dealers' customers generate personal distribution posters or distribution links based on the employees' or dealers' personal WeChat mall, thereby realizing the company's zero-cost pan-employee industrial model.
9. Service Notification Service notification is a push notification generated by WeChat Mini Program to each user within WeChat. It has a very wide range of application scenarios for any type of Mini Program. After completing the payment function in the Mini Program, or after the merchant confirms the delivery, WeChat will provide the Mini Program with the permission to send template messages. The Mini Program can use this permission to push information to users and attract users to re-enter the Mini Program.
10. The mutual redirection between mini programs complements and improves enterprise services, and also allows the mini programs to be spread among enterprises. Make a mini program for each product line, bind them to the same official account, and jump between the mini programs to get enough conversions.
A:
The specific promotion methods of mini programs are as follows:
1. WeChat has launched an advertising function for mini-programs. When searching for keywords in related categories, the advertiser’s brand will be displayed first.
How to attract people to use the mini program? Xinmeikuang found 7 reliable methods - Xiaoli Momoda - Xinmeikuang
2. Poster + QR code This is the most commonly used promotion method, which is to generate a mini program QR code through the background and embed it into posters or outdoor advertisements. It should be noted that the QR code of the mini program cannot be automatically generated using a QR code generator. The channels include WeChat Moments, WeChat groups, building elevators, airports, event sites, etc.
3. Mini Program Activities WeChat can promote activities, and the same goes for mini programs. Combine the characteristics of mini programs to launch activities to attract users' attention. For example, on the mini program of Southern Fund, you can see the activity entrance above the scrolling advertisement picture.
4. The functions of WeChat official accounts themselves WeChat has developed the functions of WeChat official account article jump and association with mini-programs, opened up the link between official accounts and mini-programs, and also supports sharing to WeChat groups.
5. Mini Program Store is a mini program store located in WeChat, such as the Magic Orange Mini Program Platform, etc. There are currently many such platforms.
6. News and Information APP
In addition to WeChat’s own channels, other content distribution platforms can also be used as promotion channels. For example, if you search for WeChat mini-program recommendations on Toutiao, you can find many recommended articles.
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