Douyin Blue V certification is fully open today, sharing 6 core skills for Douyin operations!

Yesterday afternoon, Douyin officially held a marketing summit in Guangzhou.

In order to make it easier to take photos, the editor originally planned to sit in the middle seat of the front row, but after looking around, he found that all the seats were occupied. Either someone left their bag there, saying that it was occupied. Isn't this a trick that only happened in libraries during college?

It can be seen how popular Tik Tok is!

In addition, many friends were blocked at the entrance to the third floor of the W Hotel because they did not have tickets. In fact, if you want to get first-hand information about Douyin, you just need to follow us.

The editor learned from the summit that the Blue V certification will be officially launched tomorrow, so he followed the clues and got a lot of exclusive information about the certification.

1. After being certified on Toutiao, can I get the Douyin Blue V certification simultaneously for free?

Do you still remember the first stop in Shanghai? The uncle exclusively said that Douyin’s Blue V certification will start internal testing, and then the platform did open the internal testing. Finally, the editor learned exclusively from the Douyin Guangzhou Summit yesterday that starting tomorrow, that is, from June 1st, Douyin's Blue V certification will be officially open, and companies can log in to the following website for certification:

"renzheng.douyin.com"

It is worth mentioning that Douyin is giving out a big benefit this time, probably to encourage corporate certification. Starting tomorrow, it will only cost 600 yuan to complete the certification of three platforms ( Toutiao , Douyin and Volcano Video ) at one time. If you have successfully authenticated on Toutiao before, then congratulations, starting from June 1st, you can also authenticate on Douyin for free.

Therefore, everyone should hurry up and get the Blue V certification tomorrow. Not only is it free, the most important thing is that as long as you become Blue V certified, you can immediately have the four new rights and interests of Douyin.

In terms of industry access, company qualifications and business scope involving medical care, gambling, Internet finance, WeChat business, firearms and ammunition, controlled knives, gender, plastic surgery and reproductive health cannot currently be certified on Douyin. For specific content, please refer to the audit standards.

Please note that the Blue V that the editor is talking about today is the ordinary Blue V certification. The "Advanced Blue V Certification" specifically referred to below requires you to find the official Douyin website yourself, which requires a certain threshold.

2. What free display rights does Douyin Blue V have?

In the past few months, many new media managers of companies have asked me: "Should I open a Blue V? What are the benefits?" Every time, the answer I give is "yes", but I really can't give a very clear statement about the rights and interests.

Today, with the full opening of Douyin Blue V certification , the four major rights and interests of Douyin Blue V will also be launched simultaneously. Once you are successfully certified, you can have these 4 display rights for free. They are:

1. Blue V certification shows rights and interests. I won’t explain this.

2. The homepage header image displays rights and interests. The header banner of the Blue V homepage can be replaced and displayed by the editor. You can understand that this is an advertising space for a company itself.

3. Nickname locks unique rights. All companies that have operated social media have encountered a problem: the company name is often registered by others or even copied. Now, after your Blue V authentication is successful, your nickname will be unique and no one else can use it.

4. The right to be pinned to the top of nickname search. When Douyin users search for you, the certified blue V will be pinned to the top. This is somewhat similar to the search logic of WeChat subscription accounts , which gives priority to search results of certified users.

(The left side is Blue V certification, the right side is Advanced Blue V certification)

3. How to obtain traffic from Douyin Blue V?

Tik Tok’s huge traffic is the core that attracts the attention of all companies. The question you may be most concerned about is: If I want to play Douyin, how can I get Douyin's huge traffic? Judging from the news I received yesterday, I think that now, for companies to open a Blue V, operate it well, and study the rules of the game of Douyin, may be the most cost-effective way to obtain traffic.

How to explain it? In addition to some traditional delivery methods, the editor found two angles to talk about:

1. True decentralization. Today, Douyin talked a little about the recommendation path, emphasizing that "every interactive behavior will have an impact on the recommendation." Therefore, whether the content is liked by users is the first priority, rather than relying on big V reposts or the number of fans. This is worth studying.

2. #Challenge# aggregation. Challenges are a very important means for Douyin to encourage users to create content. If you are an advanced Blue V certified user, you can display multiple #抖音挑战# initiated by yourself on your Douyin homepage as a traffic aggregation.

4. Can Douyin Blue V really bring goods?

able!

The answer is very clear. Douyin Blue V is conducting internal testing on the " conversion " module and has launched some functions.

Let me first talk about a function that has been launched. The prerequisite is that you have advanced Blue V certification. If you are an APP, you can directly add the download link of the APP.

It is said that Douyin will develop "conversion" modules for different vertical industries, with the core purpose of improving conversion rates . If you are a local catering business, you can attach the specific address of your store in the published content, and you can direct traffic to the store through navigation software. At present, the launch time is to be determined, but for enterprises, you might as well activate a Blue V first and wait.

5. What is the most popular topic on Douyin today?

In terms of marketing insights and fan management, Douyin will open up multiple dimensions in the future, such as index monitoring, brand rankings, hot spot discovery, etc. For example, "Index Monitoring" means that you can search by keywords to view related videos and their dissemination index, and you can also see the positive and negative trends of related comments and user opinions extracted from the comments. This function is expected to be launched in mid-June; "Hotspot Discovery" can view the most popular keywords and the fastest rising keywords on the Douyin platform every day.

6. How do I collaborate with TikTok influencers?

Douyin officially announced today the launch of a Star Map platform that allows influencers and brands to select each other. Enterprises can see data in three dimensions: one is KOL management, where influencers will have their own rankings and labels, and of course value-added services; the second is high-quality content management, which content is hot and which high-quality cases can be used as reference; the third is content automation management, including content module tools , landing page production and monitoring tools. My understanding is that everything is to facilitate influencers and brands to generate effective content gameplay that has been verified by big data .

After listening to Douyin's Guangzhou Summit today and reviewing the rights and interests that companies will gain after the certification goes online tomorrow, I have the following three feelings:

1. Douyin is changing user habits. The so-called "fragmented time" in the past has become more and more fixed. According to third-party monitoring data in 2018, the peak time for users to browse Douyin is between 18:00 and 24:00, and the highest peak is around 21:00.

2. Douyin today released a complete marketing panoramic platform called "ACI", namely "Cloud Map", "Star Map" and " AI Lab", which help customers solve marketing problems from three dimensions: business, native and interactive innovation. I think this system should be ahead of the industry by a lot. Digital marketing, digital is very strong now.

3. “Two Weibo and one Douyin”, don’t hesitate. Douyin officials also gave Douyin's operating strategy and staffing for the first time today. The strategy is to arrange people to find Douyin's hot spots, keep up with them in a timely manner, create high-quality content, and then make targeted delivery at the time of their own product releases. The personnel are divided into three categories: data analysis , fan operation, and content creativity.

The author of this article is @万能大叔 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games