With the gradual improvement of current Internet technology and the low cost of the Internet, relatively low marketing costs allow more businesses and users to get what they need through the Internet platform.

The Internet is like "super glue", connecting enterprises, groups, organizations and individuals across time and space, and new forms of marketing are beginning to emerge.

Internet marketing not only provides a platform for corporate marketing, but also appears as a medium for information dissemination.

So how to do Internet marketing?

1. Understanding Internet Marketing

1. What is Internet Marketing?

Internet marketing, also known as network marketing, is a new marketing model that has emerged in the Internet era.

It is a new type of marketing method based on the international Internet, which uses digital information and the interactivity of network media to achieve marketing goals.

2. Elements of Internet Marketing

1. Target customers

Divide the target population and form a user population portrait.

Make detailed divisions according to the law of cognitive facts, and convert users after precise positioning.

2. Implement user conversion

The core of Internet marketing is traffic and conversion.

Implementing user conversion and improving transaction conversion rate are the primary goals of Internet marketing.

3. User secondary development

The cost of secondary user development is much lower than that of attracting new users.

Promoting secondary development of users is obviously an important part of Internet marketing.

3. Characteristics of Internet Marketing

1. Multidimensionality in time domain

The Internet can exchange information beyond time constraints and space limitations.

It makes it possible for marketing to be conducted without the limitations of time and space.

You will have the opportunity to join the Internet marketing army and gain more time and greater space market resources.

1. Diversity of forms

The Internet is designed to transmit information in a variety of media, such as text, sound, images, etc.

This allows information exchange to occur in a variety of forms in order to close a deal, giving full play to the creativity and initiative of marketers.

3. Marketing integration

Marketing on the Internet can be completed in one go from product information to payment and after-sales service, so it is a full-process marketing channel.

It is suggested that enterprises can use the Internet to unify the design, planning and coordinated implementation of different communication and marketing activities.

Communicate information to consumers through unified communication messages to avoid the negative impact of inconsistencies in different communications.

4. Information interactivity

The Internet displays product images and product information databases to provide relevant inquiries.

To achieve supply and demand interaction and two-way communication.

The Internet provides the best tools for joint product design, product information release, and various technical services.

5. High efficiency and economy

Computers can store large amounts of information and search for it on behalf of consumers.

The amount and accuracy of information that can be transmitted far exceeds that of other media.

We can also update products or adjust prices in a timely manner according to market demand, and can understand and meet customer needs in a timely and effective manner.

Information exchange through the Internet replaces the previous physical exchange.

It can not only reduce traditional marketing costs, but also reduce the losses caused by multiple roundabout exchanges.

(IV) Misconceptions about Internet Marketing

1. Blindly or incorrectly providing marketing content

2. Not thinking from the customer's perspective

3. Try to convert everyone into target users

4. Implementing marketing in all directions without a focus

2. How to do Internet marketing?

1. Internet Marketing Workflow

1. Analyze data and develop plans

Develop marketing strategies based on the product's current form, stage and core data.

1. Break down indicators and plan work

Break down marketing strategies into goals, strive for and allocate internal and external resources, and develop specific work plans.

3. Fully implement and achieve goals

Implement specific marketing methods (copywriting, activities, event communication, user retention, etc.) according to the work plan to achieve the goals.

4. Respond to feedback and adjust strategies

Collect and analyze data and user feedback, evaluate current work performance, and identify potential problems and needs.

And incorporate them into the new round of marketing work.

2. Internet Marketing Strategy

1. Online Advertising

Online advertising is an effective form of online marketing.

Compared with traditional media advertising, online advertising has lower investment costs and can help companies quickly establish their brands through high coverage and frequency.

2. Word of mouth marketing

Nowadays, mass communication is no longer the only option for corporate online marketing. When using new media for online communication, it is necessary to establish a good reputation among the user base, and word-of-mouth marketing has become a more effective new way of online marketing.

The word-of-mouth marketing model can better ensure the transmission and reading of information and promote user consumption.

3. Social Media Marketing

Compared with traditional centralized marketing, social media marketing is a decentralized marketing method that utilizes various nodes in society. Enterprises use the spirit of socialization in the marketing process to achieve marketing goals.

The main body of marketing is the user, and social media marketing is a viral marketing that everyone can participate in.

4. Search Engine Marketing

That is, search engine optimization, which refers to a marketing model that makes the website more user- and search engine-friendly by optimizing the website structure, high-quality website subject content, and rich and valuable relevant external links, so as to obtain a superior ranking on the search engine and introduce traffic to the website.

5. New Media Marketing

The number of new media users in China continues to grow and their popularity is further improved.

New media applications are constantly being innovated and the industry is becoming increasingly active.

New media marketing further spreads the traditional word-of-mouth effect and amplifies it infinitely in a viral way.

New media marketing plans high-quality, highly contagious content and online activities related to the brand, pushes messages to customers widely or accurately, increases participation and awareness, and makes full use of the fan economy for marketing.

3. Internet Marketing Skills

1. Self-positioning and clear marketing objectives

Position yourself and clarify your marketing objectives.

You must first be familiar with your own marketing entities. Only with in-depth understanding can you design the most appropriate marketing plan and do your best marketing work to maximize the results.

1. Reasonable marketing planning

Reasonable marketing planning and correct management and development of customers are indispensable parts of the Internet marketing process.

An excellent marketing plan determines the direction of marketing and moves you further and further in the right direction;

On the contrary, a poor marketing plan also determines the direction of marketing. Getting half the result with twice the effort may not cause much loss, but if negative efficiency occurs, it will be difficult to recover.

1. Optimize marketing content

Marketing content is the focus of Internet marketing.

Providing high-quality marketing entities, including packaging, image and other foundations, requires packaging, strategy formulation and shaping.

Develop strategies that you can take control of.

If the content is closely connected to the marketing subject and is interesting, fun and creative, you will be close to success.

1. Incorporating emotional marketing

Emotional marketing starts from the emotional needs of consumers, arouses their emotional needs, induces resonance in their hearts, incorporates emotions into marketing, and wins the ruthless competition with emotional marketing.

Emotional marketing requires an emotional proposition that runs through the theme and is closely connected to the product or brand itself.

Carry out emotional marketing in the Internet era with high-quality emotional marketing content and appropriate communication media and methods.

1. Good at summarizing and analyzing

A summary and analysis should be made in a timely manner after each project is completed.

Sort out user feedback in a timely manner, be good at analyzing regular evaluations and summaries, actively respond to feedback, and promote secondary development from customers. This is very important for the next stage of Internet marketing.

Author: Lao Xia

Author: Lao Xia Analyst