Only 3 tricks are needed to attract traffic and promote Xiaohongshu!

Xiaohongshu App is hailed as a magic tool for young women to recommend products. This shopping and sharing community that focuses on UGC has grown into the world's largest consumer word-of-mouth community and community e-commerce platform in less than six years, with more than 200 million users on the platform.

So, how to carry out commercial marketing of Xiaohongshu? What kind of advertising creative is suitable for Xiaohongshu? Next, we will explore Xiaohongshu’s customer acquisition methods from three dimensions: first picture , title and content .

First image

The first picture, that is, the cover picture of the note, is the key to users clicking on the content to view it. High-quality first picture production = high-quality traffic generation effect.

The Xiaohongshu App has a huge user group of young female users from first- and second-tier cities, which determines a recognized point about its native pictures: good-looking and eye-catching! Diverse and full of design.

From a promotion perspective, there is a key point in making the first picture, which is: it must directly reflect the content of the notes and reduce the user's thinking and response costs.

Currently, the first pictures with high click-through rates have the following characteristics:

1. Embody contrast

Highlight the contrast effect and use visual impact to reflect the functional effectiveness of the product.

Of course, the premise of the comparison picture is still exquisiteness, and attention should be paid to the picture effect, so as not to cause discomfort to users. For example, greasy bald heads, acne-covered faces, etc. are not appropriate and do not conform to the aesthetic taste of platform users.

2. High-value photos

Everyone has a love for beauty. Photos of outstanding beauties are always eye-catching no matter where they are, and this is especially true for Xiaohongshu's user base, especially beauty e-commerce and clothing and accessories clients, who can always attract a large number of followers by using the high-value photos of their brand partners.

3. Combination of pictures and text

The theme is clear and users can get the essence at a glance. Commonly seen in compilation notes, this approach uses a picture + text to display the topic of the note .

Title

The title is a distillation of the note content and will appear intuitively in the information flow along with the first picture.

In addition to the first picture, the title is the most important first impression left to users. It is best to use a single sentence in the title to highlight the theme so that users can get to the main content as quickly as possible. At the same time , create some suspense to arouse users' curiosity .

In addition, when drafting a title, you can use some tips, such as:

1. Include keywords

This way, when users search, they can find the note more quickly, which increases the chance of exposure.

You can also add tags to the first picture; you can add topics to the note content.

2. Add tone symbols

Add appropriate modal symbols or modal particles . The most commonly used is the exclamation mark , which expresses exclamation, such as:

"Oh my god!! What a fantastic color this is!!!" This sentence may seem exaggerated, but it can easily attract attention in the information flow; by adding appropriate icon symbols, the title will look more lively and eye-catching.

content

Content is the foundation of a note. Based on the community atmosphere of Xiaohongshu, the content is basically practical and sharing-oriented, and is more original. The tone is more colloquial and friendly, and some descriptive sentences and emoticons can be used, creating an overall relaxed and lively atmosphere.

The following are the specific techniques that can be used:

1. Essential content

There should be useful content that can bring practical value to users, such as tutorials/reviews/useful information. Avoid blunt promotion.

Keywords can be included multiple times in the content to increase the chances of search exposure.

2. The word count is moderate

The number of words in the notes should be moderate, no more than 800 words, and avoid being too lengthy. When there are a lot of words, it must be organized, with clear levels and paragraphs. Keep users comfortable reading.

3. Use emoticons wisely

Make good use of emoticons and icon symbols . Emoticons can be used to divide paragraphs or to replace some text. Make the note style lively and vivid, and more in line with the atmosphere of the Xiaohongshu community. It also shortens the user's mental reading time. Make it easier for users to read on.

4. Pay attention to your tone

The tone is approachable, creating a sense of intimacy as if chatting face to face with fans and fitting the atmosphere of community sharing.

The layout of high-quality content is as follows:

The above is the sharing of this time. In the future, we will continue to analyze the secrets of Xiaohongshu advertising to help brands successfully achieve accurate conversion of Xiaohongshu App traffic!

Author: Wei Si Dun Mobile Marketing

Source: Weishidun Mobile Marketing