Mastering these 10 tools will help you quickly become an operations and promotion expert!
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In the Internet era, there are many tool -type startup apps that are doing very well. The principle is to make the software of the traditional PC Internet era simpler and lower the threshold for use. For example, Meitu XiuXiu has subverted the professional PHOTOSHOP, or to use technical means to solve complex manual operations, free up hands and improve efficiency, such as the early Weibo group messaging assistant. If you want to do your work well, you must first sharpen your tools. How to express good ideas and plans through graphics and videos? How to sort out complex marketing cases ? How to monitor the ever-changing market conditions, competitor dynamics, and user evaluations in real time? As an operations promotion staff, understanding, mastering and using some small tools can bring twice the result with half the effort to operations promotion. 1. Mind map Mind map is very useful when we are planning, brainstorming, and sorting out cases. There are cracked versions available for download online. If you are a heavy user, it is recommended to purchase the genuine version. The most common mind mapping software are XMind and MindManager. 2. H5 production H5 is an important content disseminated in WeChat Moments and WeChat groups . It is usually used in event invitations, such as press conferences, weddings, or recruitment information. Of course, in terms of communication effects, customized H5 and H5 with interactive attributes will definitely have very good effects and high conversion rates , but the investment is also large. For general H5, you can use Yiqixiu, Chuye, Sohu Quick Poster, Yifanban, etc. 3. After the early dividends of articles added to WeChat public accounts ended in the second half of 2015, fewer and fewer users opened the subscription accounts to read them directly, and fewer and fewer people actively followed them. Most users read articles through WeChat Moments, so the number of people on a person’s WeChat becomes very important. At present, although the upper limit of personal WeChat accounts is 5,000 friends, the number of WeChat friends of most people remains below 1,000. On the one hand, it is because their own circle may not be large, and on the other hand, it is troublesome to add people. A WeChat group can have hundreds of people, and it is very troublesome to add people one by one. Now there are many small tools that can help us add people. We can use WeChat marketing tools such as Weibanluan to help ourselves add friends in groups, add friends to WeChat groups in groups, automatically add people by geographic location, automatically send business cards and content to groups, and so on. The cost of a single tool is about 30 yuan, and a very systematic and powerful software requires about 800 yuan. 4. WeChat article editor is the most used one by editors of WeChat public accounts and should be very familiar with it. Commonly used websites include 96 WeChat Editor, Ipaiban, 135 Editor, Xiumi, etc. 5. Data analysis Data analysis is a very important part of guiding operational promotion. It helps us analyze the promotion effect, find operational problems, and provide guidance for the next step of improvement. For software products, common APP data can be obtained through Umeng and ASO 100, including viewing of keywords, rankings, new additions, daily active users, retention, and other data. Traditional products can refer to Baidu Index and Taobao Index. The earliest PC websites could use Baidu Webmaster and the traffic statistics tool cnzz. 6. Community Assistant: A WeChat group can accommodate up to 500 people. The popular WeChat group press conferences and WeChat group sharing sessions all rely on community assistants to help forward the content of the main venue to other groups. In terms of operation, you need to add the dispatch number to all the groups where you want to broadcast live. The dispatch number will place the robot in the group and tell the dispatch number which is the main group and the speaker. The teacher only needs to give lectures in one group, and the robots in other groups will broadcast your voice, pictures, text, and links in real time, realizing the simultaneous live broadcast of voice, text, pictures, and links. You can search the official account: Community Live Broadcast for details. 7. Public opinion monitoring For promoters, especially the media, they should develop a habit of regularly searching their company and products every day when they go to work to see if there are any positive or negative news and comments, so as to deal with them in a timely manner. Advanced public opinion monitoring tools are complex and expensive, so there is no need to purchase them. We can use a simpler method to monitor public opinion. Regularly search for keywords such as your company name and product name on Baidu search, Toutiao, Sina Weibo , Sogou WeChat and other channels. 8. Registration and survey When doing user surveys, or registering for events and voting, we can use some third-party platforms to help us spread the information on WeChat. The more useful ones include the Waterdrop WeChat Platform and Form Master. 9. Short videos have entered the video era since 2015. The form of content is also changing rapidly. Video content is easier to spread and easier to occupy users' fragmented time. A simple short video production tool is very important. Sketchivid (currently only iOS version) has a simple function. It is a tool that records your painting creation process and turns the creation process into a 15-second short video. Secondly, you can also try tools such as Miaopai, Meipai, and Guichu Input Method. 10. The traditional PHOTOSHOP for online graphic design is too professional, and for non-professional artists, the threshold for use is still very high. Our daily operations and promotions mainly involve some posters, floor plans, GIF dynamic images, Weibo and WeChat pictures, etc., which are generally just a combination of text and pictures and do not involve sophisticated production. Chuangketie is an online graphic design tool that provides a wealth of images, templates and other materials. By simply dragging and dropping, you can design exquisite posters, PPTs, invitations, infographics, business cards, etc. In addition, infographic tools are also very helpful for students who make PPT. The commonly used tool is Infogr.am. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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