Bidding promotion has clicks but no conversations?

I believe that everyone will encounter similar problems like "clicks but no conversations" during the account promotion process. How to solve the problem of "clicks but no conversations"? This has been a difficult problem since the beginning of bidding promotion . Many people are troubled by it and feel very headache.

What should I do if I encounter such a problem? Let me share with you: How to solve the problem of no dialog when there is a click on the account?

Cause Analysis

Blind adjustments are unlikely to be effective. If you want to solve a problem, you must first find the cause. Clicks without conversations are affected by many factors: poor traffic quality, low arrival rate, irrelevant pages and traffic, poor page conversion rate, etc. But to sum up, it is mainly affected by two factors: traffic and page.

Next, we will analyze in detail how to solve the problem of accounts having clicks but no conversations from these two aspects.

Traffic

Click-through non-conversation traffic is mainly affected by: traffic quantity and traffic quality.

1) Traffic volume

It is normal to have more than 20 clicks every day but no inquiries. It is unrealistic to maintain continuous traffic with 20-30 clicks. So when it comes to traffic, you must first determine whether the low traffic is caused by the high average account price or the low number of clicks.

How to solve the problem that there is no dialog when clicking on the account:

The average price is high, lower the average price. If consumption is not going out, first look at the display volume. If there are too few displays, optimize the display. Then look at the click-through rate. If the click-through rate is low, optimize the creativity and increase the click-through rate.

2) Traffic quality

First of all, the traffic relevance should be high and unnecessary words should be reduced. Secondly, there is no necessary structure. 95% of the words in the account are in the information collection stage. It is normal to have clicks but no conversations. Therefore, the second step is to see whether there is too much low-quality traffic in the first stage.

How to solve the problem that there is no dialog when clicking on the account:

Reduce unnecessary related traffic, use more words with higher intentions, reduce/control the words in the first stage, and increase the keywords in the second and third stages (select reasonably according to the budget).

Page

The page aspect is mainly related to the page’s reach, relevance, and conversion ability.

1) Arrival Issues

We must first analyze the account’s arrival rate, which is the most easily overlooked link and also the link that most directly affects the promotion effect. If the user arrival rate is not high and cannot enter the page, everything else is nonsense.

2) Page relevance

The landing page has a decisive influence on the entire bidding promotion. Even if the traffic is relevant, it is difficult to achieve good promotion results if the page is too poor.

3) Page conversion capability

A good landing page can make bidding promotion more effective. You need to pay attention to whether the page conversion button settings are reasonable, whether there are pop-ups, and the customer service opening remarks.

How to solve the problem that there is no dialog when clicking on the account:

01. Regularly check the page opening speed and whether the code is correct

02. The content of the creative should be reflected in the landing page. Pay attention to the content on the first screen so that users can find the content they want at the first time;

03. You can use Baidu heat map to arrange the position of the conversion button reasonably to ensure that there is a conversion button on each screen. The pop-up window should preferably be located in the middle, and the opening remarks can be a choice between two options.

The above is the general idea of ​​how to solve the problem of no dialogue when the account is clicked. I hope it will be helpful to you!

Author: Houchang College

Source: Houchang College