4 steps to quickly increase your conversion rate!

First of all, what is the growth we want to talk about here that is our favorite growth? Everyone is working hard, but the operational results are not obvious, and sometimes they decrease instead of increase. This is our biggest headache, so what is the reason?

Let me first talk about what kind of growth I like best. In my opinion, replicable and sustainable growth is the best growth. What do you think? Now let’s talk about the issue of operational effectiveness. In many cases, most people will start working on a problem as soon as it is encountered, without analyzing the cause or making any specific plans. There are also some people who become very confident after finding two reasons, and then go full throttle.

So what I want to say is that everything needs to be verified. All unverified reasons are not the real reasons. Without verification, everything is empty talk. This may result in wasted efforts due to being in the wrong direction, or you may narrow down your possibilities and end up in a dead end.

Here, the editor recommends a universal method to improve the operation/ marketing conversion rate , which is divided into 4 steps:

1. Determine the goals to be achieved in operations and marketing

2. Draw the core process/key steps for users to achieve their goals

3. List the key factors that affect each step

4. Verify and optimize key factors one by one

Step 1: Determine the goals to be achieved in operations and marketing

Whether you are doing operations or marketing, there should be a clear core goal. This is the most basic, yet also the easiest to overlook.

Because people always like to be greedy and hope to achieve a lot of goals at the same time.

The idea is good, but as an operator/ marketer , you must have clear goals. If the goal is not clear, the conversion process will not be clear. How can you talk about improving the conversion rate? You don’t even know what to improve.

To put it bluntly, once you have set an operational/marketing goal, you should improve the conversion rate based on that goal.

Remember, have clear goals, have specific objectives, and be focused.

Next, there is the next step.

Step 2: Draw the core process/key steps of user conversion

Drawing the core process of user conversion is what I like to do most.

It can be said that what you draw is not the process, but the inspiration. In the process of drawing, you will find that there are many places where you can play with your creativity.

This part is simple yet difficult.

It’s simple because you only need to list the key links in the user experience process, but it’s difficult because you need to understand your products and services well enough, be familiar enough with the user experience process, and have enough insight into users.

Many people have misunderstandings. They think that they are engaged in marketing and operations and are familiar with the user conversion process. In fact, that is just their own feeling, and it is a bit self-satisfied.

When you draw it yourself, you will find that it is like an assessment of you. The process of drawing is testing your understanding of products, services and users. Moreover, while drawing, you will discover various different problems.

After drawing out the core conversion process of users leading to our operational/marketing goals, you will clearly see the conversion direction of each user and where he will start making decisions.

Then you can proceed to the next step.

Step 3: List the key factors that affect each step

At every stage of the user conversion process, there are some key factors that will affect the conversion rate of this stage.

By listing these key influencing factors, we can better plan and control the overall situation, and improve the user conversion rate of each link by optimizing these influencing factors.

In the process of listing the key influencing factors of each link, we can rely on experience, survey users, have internal discussions, and analyze competing products. Here, I will focus on one method - the process crossing method.

Process traversal means that you need to switch perspective, imagine yourself as the target user , then go through the conversion process you drew and feel every point that the user may touch.

You must simulate, define, and select new content, new methods, and new media to influence users in the conversion process of target users in order to control the conversion rate.

Of course, it is not enough for you to go through the process once. You also need to invite industry leaders, professionals, target users, core users, etc. to go through the process. Take note of the key factors that influence conversions.

Finally, list all the influencing factors on the entire user conversion process.

Step 4: Verify and optimize key factors one by one

After the previous step, you must have listed many key influencing factors, and then invested all resources to start optimization?

No, after all, the manpower and resources of any team are limited, and what we want is to get the best solution to improve conversion rate.

We need to conduct small-scale testing and low-cost trial and error, that is, minimum viable verification, to maximize ROI.

Then, the next step is to verify these influencing factors, find the key influencing factors that can best improve the conversion rate, and then focus on optimizing to improve the overall conversion rate.

You can't just keep doing hard work based on your feelings or inherent experience. The correct way should be based on concrete experience, reflective observation, abstract generalization, active practice, and so on.

Source: Internet (If it is not consistent, please contact us to modify it)