How to use Baidu video to passively attract traffic!

1. Layout brand words

Before using video to attract traffic, we must first make one thing clear: attracting traffic is by no means hard advertising.

What is hard advertising? Many people habitually like to advertise in videos, unscrupulously inserting contact information without considering whether the platform allows hard advertising.

A friend gave me feedback before. At that time, he told me that this is how he attracted traffic. He kept spending money to buy accounts and kept posting advertising videos. Why did he spend money to buy accounts so frequently? People who understand the reason should know that the answer is that a large number of accounts have been blocked.

Therefore, if you want to ensure that the videos you post are retained for a long time, don’t use tricks and embed advertisements in the videos.

1. Layout search terms

Many people wonder why they have to use Baidu keywords when doing video traffic diversion. What is the point?

Here I would like to explain that the purpose of establishing keywords is to guide fans to find me by watching videos and searching for XXX on Baidu in the videos. Interested users will naturally search for me.

The prerequisite is that the keyword is unique, otherwise it will just be helping others to attract traffic.

Summary: Creating personal brand words is to build trust so as to achieve better conversions in the future.

2. Short-term screen dominance

After determining your personal brand words or corporate brand words, the next thing to do is to use a third-party platform to publish some articles so that Baidu can quickly index them.

The author made a picture to make it easier for everyone to dominate the Baidu screen. Organize articles according to the keywords you want to use. If you want to be searched by users, each article published on each platform must contain the search keywords.

Share a little trick to dominate the screen:

A. Build your own forum

B. Just pick a forum name

C. Become a moderator

D. Publish 10 articles

E. Leave the network disk address at the bottom of the post

With 5 simple steps, you can quickly dominate the Baidu screen and cleverly attract traffic!

2. Mining demand words

There are many ways to mine long-tail keywords, such as collecting through related search + drop-down box (mobile + PC), using Jinhua webmaster tools, etc. The author recommends using 5118 webmaster tools, which is super powerful and all experts are using this one.

To dominate the Baidu screen, whether it is content or video traffic, keyword mining is the first step of the entire operation.

Word formation skills:

For example: how to cook and how to cook, think more about the user’s search habits when forming words. After these words are included and users can search for them, they will become accurate fans.

3. Video Analysis

After the above preparations are done, we need to do video traffic diversion next. To do video traffic diversion, we must first select the relevant video network.

Generally, users search for videos through several channels:

1. Baidu video search

2. Search for videos on the site

3. Major video apps

There are 2 types of searches:

One is that users search for videos that are valuable to them personally, and the other is how we can do a good job of attracting video traffic.

A few points of analysis:

A. What channels do peers use to post videos?

B. How do they write titles?

C. How to write a video copy with 100,000 views

D, how to retain brand words

E, how to leave contact information

4. Video Production

When doing passive traffic generation through Baidu videos, the author suggests not to make PPT videos or picture videos. These have very low credibility and little value. I strongly recommend that you only use real people.

Even laymen know that videos featuring real people are highly trustworthy because they are authentic. For example, when we sell products, we directly describe the products based on our personal experiences using them, and then insert keywords into the video to attract traffic.

This type of video has the highest conversion rate because it is very real. The author has seen many people on the market teaching how to play with PPT videos, picture videos, and various material mergers and edits. In fact, it is unnecessary and the effect is poor.

If you really don't want to be in this situation, just find someone to help you leave the country.

Many people think that as long as they post videos in large quantities, they can achieve good traffic-generating effects. If they are real-life videos, they can indeed attract traffic quickly. However, if they are PPT videos or picture album and text videos, no matter how many they are posted, there will be no effect.

Because users are not stupid, and because information is very transparent, many netizens understand many tricks. Therefore, only if your advertisement is close to the truth, you will have a chance to attract these people to believe you, and then add you to consult about products and buy products.

Therefore, if you want to do a good job of passive traffic generation on Baidu Video, you must use real people, and don’t do so many messy so-called technical flows. Just tell a "soft article story" from beginning to end, and then insert your brand words and you're done.

1. Shoot a video

It’s very simple to make a video featuring real people. All you need is a mobile phone, a tripod, and a few dozen dollars on Taobao.

Video copy collection: Baidu>Weibo>Public Account (Sogou Hot Search)>Vertical Website

You need to organize the text in advance and memorize it, then fix the phone on a tripod and shoot a video of yourself. If you are afraid of forgetting the words, you can buy an inscription machine, which is available on Taobao.

Summary: When recording a live video, you need to be confident, say whatever you think, speak fluently, and don't stutter.

2. Edit the video

For video editing on mobile phones, I recommend a software called QuickShot, which is simple, crude and free. Currently, many people use this software for video editing, mainly to cut out some incoherent sentences. The entire editing process can be completed in a few minutes.

V. Conclusion

During video shooting, do not use the original camera to shoot the video. It is recommended to use the beauty camera or the built-in shooting function of QuickShot. In addition, after the video is released, if it fails the review, you can add a piece of music to the video and then release it. By doing this, the video release approval rate will be as high as over 90%.

Okay! The above is the author’s summary of the practical operation of Baidu passive video traffic diversion. If there are any points that are not summarized, please leave a message in the comment section below. Thank you for reading.

Author: Fengzi self-media

WeChat public account: Fengzi self-media