How to improve the ranking of Baidu AiPurchasing? How to optimize products in Baidu Aicaigou store?
| Baidu Ai Purchasing is a B2B vertical industry ecosystem built based on Baidu's search inventory. It aims to help users access product information across the entire network in one stop and reach a large number of high-quality merchants. Aicaigou is committed to using technology to support industries, actively promoting the reform of small and medium-sized enterprises, supporting the national economy, and promoting the sustained and healthy development of the economy and society. After helping customers open a membership store for 6,980 yuan, many Aicaigou service providers simply help customers upload 10-20 products and then put them online directly. In this case, rankings and product updates cannot be guaranteed, which directly affects the subsequent exposure and clicks. If the enterprise does not have its own dedicated personnel to maintain the system and directly entrusts the service provider to operate it, the subsequent maintenance will be charged separately, and the market price ranges from 4,000 to 6,000 per year. Based on actual work experience, the author shares the following operational experience with you. Friends in need can refer to it. 1. Title writing skills The content of the product page title has a very important impact on the ranking. Simply put, the title content includes the matched keywords: Product words: The product words here can be industry words, general words, model words, or second-category product words; Examples: Industry words-vibrating screen; general words-vibrating screen, vibrating screen equipment, vibrating screening machine; model words-450 filter; second-category product words-carbon steel linear screen, stainless steel linear screen, food-specific linear screen. : : : : : : : : : : : : : : : 2. Picture design Picture design suggestions: square, size 500*500 or 800*800. The main product can add a border style, and the border style cannot add a QR code, phone number, or website. The following are for reference only: 3. Price description is a required field for the store to fill in the price, so it cannot be left blank, but it is necessary to make a price description in the main text: The reference examples are as follows: 1) Warm reminder: Since the products are all non-standard customized, the materials, parameters, sizes, and processes are different, the exact quotations of all products are not marked on the website. The online prices are only temporary. Please contact our staff for accurate information and quotations. Thank you for your support! If customers do not contact the marketing manager to place an order directly, they will not be able to receive the goods. Please be aware! 2) As the price of customized products cannot be fully specified, the price set by this site is a base price (virtual quotation) for the convenience of bidding. Please contact the marketing manager for evaluation and quotation. If customers do not contact the marketing manager to place an order directly, the product will not be available. Please be aware! 4. Product details page It is recommended to have both pictures and text on the product details page. 1) Picture display It is recommended to display the following in the form of pictures: company advantages, cooperation process, process flow, after-sales service, product display, and case display. 2) Text display It is recommended to display the following in text form: product introduction, product features, product parameters (table screenshots are sufficient), and company introduction. It is recommended to insert core keywords corresponding to the title in the first paragraph, middle, and end of the text content. All store operations are a process of long-term accumulation. The so-called quantitative change leads to qualitative change. There is no shortcut to success overnight. Follow the above method and persist for 1 month, 2 months, 3 months... you will reap qualitative changes. |
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