How Big Data Analytics Can Create Better Mobile App User Experiences

Nowadays, more and more people use mobile applications. Mobile applications will become a multi-billion dollar industry in the future. Big data can help companies build the best user experience.

The technology for developing mobile apps has been evolving over the years, which has actually paved the way for a major revolution in non-technical aspects, and it’s all about big data.

The large amounts of data that users generate on a regular basis can help developers create more and better mobile apps. Here’s a look at how big data is inspiring major breakthroughs in the mobile app space.

Build the best mobile apps with user experience

A popular mobile app must be easy to use, fast, and attractive. In addition to that, it must meet the needs of users as much as possible. Therefore, detailed user experience research can help developers build better apps more precisely because it clearly shows what tasks users want to accomplish with the app.

User experience is a rich resource for identifying the best ideas for building new mobile applications. By analyzing how users interact with mobile applications and their behaviors while using mobile applications, mobile application developers can identify suitable solutions to improve and upgrade existing applications and provide user-oriented ideas for new applications.

Big data drives comprehensive user experience analysis

As mentioned above, application development requires detailed analysis and understanding of the user experience. Big data covers the 360-degree experience of users using the application, which can clearly reflect the biggest "focus and pain points" in the user experience. Once all the necessary analysis is completed, developers build a complete list of requirements for understanding the collective behavior of users and want users to use this mobile application.

For example, to develop a fitness app, the developer can first study the top rated apps in this field such as Argus, Runkeeper or Fitstar Personal Trainer and determine what users want their fitness app to do for them. This will help the mobile app development company to design and develop the features that are most popular with users (such as pedometers and calorie counters, etc.) and those innovative features that may make the developed app superior to other apps.

Understanding and using big data

Big data can provide a comprehensive reflection of the user experience because it is larger than life. The amount of data generated by users has exceeded the ZB level, now reaching several ZB, and is growing rapidly every day.

The amount of raw information stored globally is expected to reach exabytes in the next few years. In fact, the amount of unstructured data created in the past few years has already exceeded the total amount of data generated before.

Therefore, understanding and digesting this large amount of relevant information can only be achieved through advanced analytics. This effort is undoubtedly meaningful because it can create valuable data that can be used to maximize the success of existing applications and develop new applications that are creative and more effective.

Big data and mobile applications will become a multi-billion dollar industry

Given that most users around the world are almost certainly migrating from desktops to tablets and smartphones, it is estimated that the mobile app market will cross the $100 billion mark by 2020 and could expand to $189 billion. Therefore, developing better apps is clearly the next big thing in digital development.

Mobile applications are more volatile than computer applications. Since mobile applications can be simple in terms of functionality and display, these simple specific features must be used to increase user interest. The best way to collect such relevant and accurate information is through big data analysis, and big data and mobile applications are destined to become a multi-billion dollar industry in the coming years.

As we all know, the future of applications will go hand in hand with big data. Analytics experts will develop new strategies to interpret the large amount of unclassified data to discover the key features of the next generation of applications. As a result, it will make applications more in line with user expectations.

We can’t know everything, but being able to use the available data to the best of our ability to build the next great mobile app will pay off. And businesses that make the most of this information will create incredible user experiences.