Want to do a good job in Apple Store ASO? Android store must be taken seriously!

Today we are still talking about ASO . When it comes to ASO, the first thing that comes to mind is Apple's APP Store. But everyone should understand that the user share of domestic application stores has reached 70%. Although there are many and complex domestic Android markets, piracy is everywhere, and they are all commercialized, the top domestic Android application market platforms have super strong user traffic. Can ASO really ignore it?

We can see the standardization and professionalism of Apple's APP Store, and we can see some popular applications that the APP Store has cultivated, but why can't we see the real users brought by the Android application market?

So take away the blinding leaves in front of you, maybe we can not only see the sun during the day, but also see the gentle moonlight that illuminates your future at night!~~

We talk about ASO. I believe everyone knows what ASO means. If you have been an SEO, I will tell you that ASO is mobile search engine optimization. If you have just entered ASO, I will tell you that ASO is a technical operation to cover hot words and improve the ranking of search results in the app store where the APP is located.

Today, I mainly want to talk to you about how to use several better free Android market resources for optimization. As far as I know, several well-known domestic APP platforms have hardly touched upon the practical explanation of Android ASO. Haha, to be honest, it is quite challenging to talk about something that others have not talked about, but where there is a challenge there will be rewards. I hope that after I finish talking about this issue of Android ASO practical experience, my colleagues and I will gain something.

Next, we will analyze and explain several major Android application markets one by one:

1. Baidu Mobile Assistant

1. Application of “official certification”

After your APP is submitted and approved by Baidu Mobile Assistant, you must add "official certification" in the background. Doing so certainly has its benefits. The advantage of adding "official certification" is that when users search for the name of the APP, the displayed results will be ranked higher, and the display on the web version will also be more unique. Unique things on the Internet can attract more users' attention. Do you think this makes sense?

2. Application of subtitles

When optimizing the title of your APP, you should note that the Baidu market only allows 8 characters in the title, and it must be consistent with the installation package. That is to say, if your APP needs to add a subtitle, it must be added when packaging, and the total number of characters with the main title cannot exceed 8. Let's talk about the benefits and side effects of adding a subtitle.

Benefits: Increase search visibility

Let’s take Running Man 3 - Name Tag Tearing Battle as an example. When users search for “Running Man”, there is no doubt that the “Running Man 3 - Name Tag Tearing Battle” APP will be displayed at the first place in the search results. If the user adopts fuzzy search behavior and only searches for the keyword "battle", what will be the effect? ​​As shown in the figure: the app store will automatically match, and Running Man 3-Name Tag Battle will still be ranked at the top. In this way, we have achieved the purpose of using subtitles to increase downloads.

Since subtitles have so many benefits, how should we write them? Here I will introduce two methods for your reference.

1. Add the hot search words of the app store

2. Hold the thigh (such as Weidian-WeChat store PS: Use under the premise of complying with the Advertising Law)

Everyone knows that everything has two sides, and subtitles are no exception! Now that we have talked about the benefits of subtitles, let’s talk about the negative effects of subtitles.

Side effects: may affect rankings

If the name of your APP is competitive in itself, when you add a subtitle, the search results may be relatively low when users search for the name of your APP. Let’s take the “used car” APP as an example. When users search for the keyword “used car”, your APP ranks first in the search results. If you add the subtitle “used car - no commission”, then when users search for “used car”, the search result may become the second one. However, if you don’t add the subtitle “Used Cars - No Commission”, your APP may not be displayed in the search results when users search for “commission”. If you add the subtitle, your APP may be displayed in the search results when users search for “commission”. At this time, you have to make a trade-off.

2. Xiaomi App Store

First of all, Xiaomi App Store can also add subtitles. The benefits and side effects are the same as Baidu Mobile Assistant. Developers can experience it for themselves. Today, for the Xiaomi App Store, I will focus mainly on keywords and first releases.

1. Keywords

Xiaomi App Store is one of the few major app stores that allows you to add keywords. The number of keywords is limited to 100. I usually use spaces between keywords, but please note that spaces are also counted as one character!

You can refer to IOS for adding keywords. After we add the keywords, the next step is to track the effects. I usually use 10 days as a cycle. When tracking keyword effects, I will search for the added keywords one by one in the app store. If the search results are lower than the top 10, I will decisively eliminate this batch of keywords and then replace them with new ones. Of course, we also have to make choices based on the popularity of the keyword.

2. First Release

As we all know, many application markets can be the first to launch products, but in terms of the first launch effect, Xiaomi App Store is one of the application markets with the more obvious first launch effect in the Android market. This is one of the reasons why I will focus on Xiaomi Store today. It’s good to be the first to launch, but it’s not easy to pass. Here are some ways to increase your success rate.

1. Version Content

First of all, the first released version must have major changes compared to the previous version, such as UI interface.

2. Version Number

The version you apply for the first release should have a larger version number. For example, if the current version is 1.0.3, the first release should use 1.1.0 instead of 1.0.4.

3. Update log

The update log must be creative and as rich in content as possible. Don't just update the content 1. 2. 3.

In this case, we can use, for example, [Topic] to update the content.

(First display position)

Xiaomi's first release application is made by email. It should be noted that the first release installation package needs to be attached when applying for the first release. For details, please refer to Xiaomi’s first release rules (http://dev.xiaomi.com/doc/?p=569).

When your app is successfully launched in the Xiaomi App Store for many times, the weight of the app can be improved. At this time, it is possible to often enter the top 40 of the category list. Don’t underestimate the top 40. You must know that the number of downloads when it is not in the top 40 is terrible! Another thing to know is that Xiaomi’s successful first launch application will be displayed in the recommended position for 3-5 days. I call this period the first launch bonus. The number of downloads brought in these days is definitely pleasing to the eye.

The last thing I want to say is that if you want to enter the category list in the Xiaomi market, you must give five-star reviews, because five-star reviews can drive the increase of APP weight. As for how to get five-star reviews, you can change it or buy it, anyway, you must do it.

3. App Store

When submitting an application to Tencent App Store, try to choose an excellent application name, because it is very difficult to change the application name in App Store. You must submit an application before making any changes. You can only make changes after the official review by App Store. What's more terrible is that you are only allowed to make changes twice. What's even more sad is that when submitting an application, you need to provide "Software Copyright" and "Name Change Instructions" before it will be accepted.

Next, we will focus on the application introduction and editor recommendation of App Store.

1. Application Introduction

The application introduction has a great weight in the App Store, so when editing the application introduction, add as many keywords as possible, so that the chance of being searched will be greatly increased. The number of words in the introduction should be controlled within 500 words, because restrictions, annoying restrictions are really everywhere.

2. Editor's Recommendation

Editor's recommendation is actually the "one-sentence introduction" in the App Store backend. The principle here is the same as the application introduction. The relevant keywords in this sentence also have a great chance of being retrieved. The specific ranking is based on the download volume of the keyword. Generally speaking, if you do these two things well, App Store can bring about 300 activations to your application every day. 300 copies per day, are you tempted? Haha, if you are tempted, it is better to take action and go get the App Store now.

4. Huawei AppGallery

Using subtitles in Huawei App Market also has a good effect. Like Baidu Mobile Assistant, the application name of Huawei App Market must be consistent with the installation package. Today I will mainly talk to you about the "Application First Release" function of Huawei App Market.

The first launch of Huawei App Market is different from that of Xiaomi App Store. In Huawei App Market, developers can apply directly in the background and do not need to provide installation packages in advance. However, it should be noted that the application must be submitted 10 days in advance. The approval rate of Huawei App Market's first launch application is lower than that of Xiaomi App Store, but as long as it is passed, the actual number of users it brings is still very considerable.

Since the first release application of Huawei App Market does not require uploading the installation package in advance, we submit the application as soon as we have the opportunity, and package it after it is reviewed and approved. The first release method is only exclusive. The only way to increase the first release pass rate is to improve the quality of the application, such as five-star reviews and making comments every day as much as possible. Because five-star reviews also reflect users' positive attitude towards the quality of the application, Huawei officials will focus on this aspect.

Okay, this time I shared four Android app markets that I think don’t cost money and are easy to optimize. Later, I will explain to you the practical methods of ASO optimization for several other app markets. Goodbye everyone.

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