Tips to increase sales 10 times through live streaming!

There are many ways to improve the efficiency of selling goods in live broadcast rooms, and one of the most effective ways is to set the live broadcast scene well.

So what exactly is live streaming scenario?

How to make live broadcast scenario-based?

What are some practical cases of live streaming scenarios?

Look here! Today, I will focus on live streaming scenarios and tell you how to do live streaming sales.

01 What is live streaming scenario?

This is a live sales method that I defined myself, which can be understood from two aspects.

One is to present the most familiar product production and usage scenario to users, thereby enhancing user trust.

The second is to help users build usage scenarios for a variety of products and stimulate their desire to possess and consume the products.

02 Three core elements of live streaming scenarios

So how do we make live streaming a scenario?

How can we make users understand the product through scenario-based interpretation during live broadcast?

1. Emphasis on pain point scenarios

No matter what product you sell, the first thing you should do is not to say how good it is, but to arouse users' awareness and interest in the product.

The best way to do this is to clearly identify the pain points, questions, and concerns that your users may have.

For example, if you are selling phone cases, you don’t need to show how beautiful your phone cases are.

We should first return to the function of the mobile phone case itself, which is to protect the phone from falling and breaking.

Therefore, the pain point scenario you need to present to users is that users accidentally break their mobile phone screens in various environments, and you can capture at least 100 scenarios.

For example, if you are selling garbage bags, you should not start by showing how good the quality of the garbage bags is.

Instead, it first shows the problems users encountered with ordinary garbage bags in the past, such as being too thin and easy to tear, and easy to get their hands dirty.

Also, when you sell agricultural and sideline products such as chicken, duck, fish and meat, think about what users were most worried about in the past?

Only by accurately grasping the pain points that users care about and presenting them through short videos and live broadcasts can you stimulate users' desire to learn more about you.

2. Use scenario reproduction

What is the best way to sell fruits in the live broadcast room?

Many anchors will sit seriously in the live broadcast room, put the products in the fruit plate, cut them very beautifully, and then make delicious expressions after trying them.

How does this method stimulate users' desire to buy?

What is a good practice?

The live broadcast room should be moved inside the orchard, where people can broadcast the picking, interviews and eating at the same time.

When you pick an orange in the orchard and open it with a peeler or squeeze it with your hands, it is full of juice. This random effect is both the most familiar and the easiest to impress users.

How do you think clothes should be sold better? Is it enough to just find a model and change the clothes?

In fact, it is just a shelf, and the shelf display cannot help users build a consumption scenario.

What you need to do is actually tell users how your jeans will look when paired with a shirt, T-shirt, sneakers, boots, and sweater.

You have to show him how buying this pair of jeans will attract attention when walking in a cafe, bus station, shopping mall, or pedestrian street.

Only in this way can users be inspired to want to own a pair of such pants when traveling or when going out to meet friends.

3. Effect scene display

What is the difference between buying your product and not buying your product?

One is the changes that the product brings to the people who own it, the word of mouth.

The second is how many people are rushing to buy it now and how many limited opportunities there are each time.

This result must be told to the user so that he will develop a strong aversion to loss.

03 Practical cases of live broadcast scenarios

In order to give everyone a more intuitive and profound understanding of short videos and live streaming sales scenarios, I would like to share three cases with you.

1. Selling down jackets in snowy mountains/deserts

Winter is coming, how to remind users that they need to buy down jackets? How to show how good the quality of your down jacket is?

YaYa Down Jackets gave the best presentation by moving the live broadcast room directly to the snow-capped mountains of Tibet, while GXG Men's Wear moved the live broadcast room to the desert in the northwest.

Such a live sales scenario is self-evident. Even if you don’t say it, users will pay attention to the product itself.

It is natural to wear a down jacket in winter, not to mention that your down jacket can still be broadcast normally in an environment of minus ten degrees Celsius, which is enough to prove the warmth and cold-proof effect of your down jacket.

2. Chicken farms selling chicken

How to tell users that your chicken, duck, fish and meat are fresh and natural?

Xiao Ming sells beef and mutton, and his live broadcast room is his own ranch.

As long as it doesn’t rain, we broadcast live outdoors every day. The background is the endless grassland, and our own cattle and sheep are walking and grazing freely.

Brother Xing sold 17,000 geese and 10,000 chickens. His live broadcast room was in an orchard he built in the countryside. He could see flocks of chickens and geese running and hear them calling.

Do you think that in a real scenario like this, users will still ask whether the fish are free-range?

3. Live broadcast of selling tissues in the workshop

Also selling tissues, some people shouted their sales pitch in the live broadcast room they set up.

Some anchors and brands have moved their live broadcast rooms to the factory assembly line, with the background being workers in the production workshop packing, loading and shipping products.

At this time, the anchor tells you that it is a first-hand source of goods, shipped directly by the manufacturer, why don’t you rush to buy it?

There are many cases like this, such as Zhou Hei Ya, Three Squirrels, and Jiuxian.com.

For example, my friend sells cakes. His live broadcast room is outside the workshop. He broadcasts live from morning to night through transparent glass and can sell nearly 10 million worth of goods every month.

For many small and medium-sized businesses and individual anchors, you cannot have the same star halo as Li Jiaqi, Wei Ya, and Luo Yonghao. They have IP, potential, and performance endorsement, and almost all of them are branded products.

But you don’t, so how to differentiate yourself and live broadcast scenario is something that everyone can try.

Including how to sell beauty products? One of the best ways is to go to offline counters, or set up a home dressing room, teach while putting on makeup, and bring users into natural life scenes. The retention rate and conversion rate of such live broadcast rooms will be very high.

So, let's give it a try.

Author: Village Chief

Source: Shili Village