What do Douyin weight and activity mean? How to improve?

When we first started using TikTok, we often complained: Why is no one watching the videos I posted? Why am I being restricted? To be more precise, it’s a matter of your account weight. So how to improve the weight of Douyin account?

What is weight?

Those who have done SEO should be familiar with the term weight. The higher the weight of the website, the greater the chance that the published articles will be included in the search engine, and the higher your article ranking will be. The weight of a Douyin account is equivalent to the Douyin platform's evaluation of your account. Its level affects the recommendation volume and exposure of your videos.

How to increase the weight?

First, create works with “three highs” video content

The Tik Tok platform mainly scores your videos based on six aspects, among which there are three key parts, namely completion rate, number of reposts and comments, and number of likes. We can use these three parts to create your video.

1. High completion rate

The completion rate refers to the proportion of video playbacks that are completed. Whether a video can be watched to the end by users determines the popularity of your video. For example, if 100 people watch a video and 50 of them finish watching it, the ratio is completely different from 10 of them finishing watching it. Users can also add points to your video if they play it repeatedly.

From this perspective, a video of about 10 seconds will actually have a greater weight than a video of 60 seconds. Because only a very small number of people will persist in watching a 60-second video, the completion rate of a 60-second video will naturally not be high, unless the quality of your video is really good and attractive, but this is a minority after all. On the contrary, 10-second works can increase the completion rate and repeat playback rate.

2. High number of forwarded comments

Retweet and comment are functions that can be operated simultaneously. We can use different channels and methods to let others retweet and comment on us!

Method 1: You can add friends in the comments and ask your friends to comment and forward for you;

Method 2: You can send the link of the work directly to the WeChat group and ask group members to forward and comment on it for you;

Method 3: Use the private message function to forward it to some big accounts you are familiar with, and ask them to help you forward and comment;

Method 4: Ask questions, interact with the audience, and increase the number of comments. For example, "I guessed the beginning, can you guess the ending?" "Do you often do this?

3. High number of likes

Increasing the number of likes can not only increase the weight of your account, but also is an important judgment of the quality of your video by users.

Method 1: Take the initiative to like

At the end of the video, a small red heart icon of a like appears, or an arrow points to the like position, to remind users to like your video. Videos that direct users to do this action will generally receive more likes.

Method 2: Use title text to attract likes

For example, text content such as "Remember to like before leaving" and "People who like will have good luck this month" encourage people to like.

Method 3: Content embedding likes

Second, increase activity and improve account quality

(1) How to maintain highly active accounts? (Note: Both new and old accounts need to be maintained)

You must check Douyin every day, no matter how long the account has been operating or how many followers it has.

(2) How to maintain an account by reading content?

1. Noon: Watch 15 minutes of short videos (12:00 14:00)

2. Afternoon: Watch 15 minutes of short videos (17:00-19:00)

3. Evening: Watch short videos for 20 minutes (20:00 23:00)

(3) How to maintain an account through live streaming interactions?

Watch the live broadcast for at least 10 minutes every day and interact for two minutes. It is recommended to watch the live broadcast between 21:00-22:00, because there will be more people watching the live broadcast every night; then interact with the anchor during the live broadcast. The frequency of interaction is relatively high, and you can also guide a group of large fans to add you as a friend;

(4) How to maintain an account through likes?

Like 40-50 works every day, like more works of similar accounts, and like big accounts with more followers;

(5) How to continuously update videos?

It is very important to maintain the update frequency. For new accounts, update 2-3 times a day. For accounts with more followers, update 1-2 times a day. If you keep updating, the system will recognize it as an account that is continuously operating normally.

This concludes this article about what Douyin weight and activity mean and how to improve them. For more information about improving Douyin weight and activity, please search for previous articles by Jimifeng Technology or continue to browse the related articles below. I hope that everyone will support Jimifeng Technology in the future!