Analysis of TikTok’s 7 most popular short video IP types!

Many people want to create their own short video IP, but they don’t know how to shoot it and what image they should establish for users.

In fact, short video IPs are divided into many types, and each type has different forms of expression.

As long as everyone finds the short video IP type that suits them, they can quickly shoot and establish their own IP influence.

After guiding so many cases, I have roughly divided short video IPs into seven types. You can choose which one is suitable for you.

1. Product IP

If you like the straightforward short video + live streaming method of selling products, then the first category is definitely the most suitable for you.

We must abandon a wrong idea, that is, when shooting short videos, we must maintain an account and increase the number of fans to a certain level before we can sell goods.

In fact, this is not the case. The essence of short videos is sharing and exposure.

Sharing is not affected by time factors, especially product consumption. It depends on whether the content you are currently sharing is of interest and need to the user.

You just need to show your true status to users.

Product IP is particularly suitable for brand numbers, such as Erke, Li Ning, BYD, Xiaomi, etc., and there is no need to hide it.

In fact, if you look at the accounts related to Luo Yonghao, Li Jiaqi, etc., you will find that they are definitely not shy about selling goods, and every video is a promotion and preview of the product.

If you sell clothes, shoes, tea, wine and beverages, home appliances and other products, you can directly create a product IP account, and each video can introduce your product, such as Super Dan.

The key lies in how you introduce your product so that users are interested in it and trust you.

2. Talent IP

Singing, dancing, painting, playing the piano, martial arts, running, opera, etc. Which one are you good at?

As long as you have any artistic talent, you have the opportunity to become a talent anchor, including seemingly ordinary recitation.

Taking singing as an example, it can be further subdivided into singing English songs, folk music, pop music, opera, and classic covers. Just imagine, 1,000 songs would be enough for you to shoot for three years.

In fact, talent-based anchors are the easiest to gain views and fans, because Douyin is an entertainment platform after all, such as comedians.

Moreover, everyone used to think that it was difficult to use funny IPs to sell goods through live streaming, but in fact, many big anchors now work with funny IPs.

In addition, there are many treasure categories that can be explored, such as creating a square dance account.

3. Skill IP

• Can you cook?
• Can you do design?
• Do you make clothes?
• Can you repair it?
• Think carefully, what skills do you have?

The biggest advantage of Douyin is that even if you have mastered a very small skill, you can amplify it on Douyin.

Some time ago, a farmer in Hangzhou was good at bamboo art and could weave bamboo hats, fans, straw mats and other products, which received tens of millions of views on Douyin at home and abroad.

For example, there are artists on Douyin who specialize in mobile phone repair, handbag refurbishment, and gold and silver jewelry recycling and appraisal. They all find precise fans and customers through Douyin.

I especially recommend that you find craftsmen with traditional manual skills around you, especially those who do renovation and repair.

Let’s take another seemingly traditional business, which is to help people name their children, units, etc. based on their birth information, but on Douyin, it can reach a scale of tens of millions a year. Online naming costs 30 yuan per person, and 100,000 orders have been sold!

4. Entrepreneurial IP

If you happen to be starting a business now, or if you have a lot of experience and resources in the entrepreneurial field, then you can try to create an entrepreneurial IP account.

One is to record your entire entrepreneurial process from scratch, so that everyone can witness with you the process of your transformation from having nothing to achieving success in your career.

Why do people watch this kind of short videos?

• First, there may be a group of people who are starting a business just like you.
• Secondly, maybe there are people like you who are doing similar things.
• Third, everyone likes to read stories about small people who change their fate against all odds.

Therefore, when you take photos and share them, it can serve as encouragement, inspiration, and reference for others.

The other is to continuously share your own entrepreneurial experiences, methods, stories, connections, etc. This type of approach tests your storytelling abilities, viewpoints, methods, etc.

So how do you monetize entrepreneurial IP?

One is to sell products directly. For example, if you are starting a business selling tea, local specialties, or clothing, then the corresponding approach is to sell goods.

The second is to attract investment and franchise. I have seen an account of an offline snack brand, which records the process of opening a store from scratch and finally realizes batch investment.

5. Lifestyle IP

The fifth type is currently the most common and most likely to be large.

For example, self-media such as agriculture, rural areas and farmers, renovation of old houses, travel, and sea fishing can all be classified as lifestyle IPs.

It seems that anyone can take pictures for a lifestyle IP account, but in fact, the requirements for bloggers are very high.

The key is to find a form of expression that suits you and make users feel comfortable following you.

Lifestyle IPs must be humane and touch the user’s real inner life. It can be about homesickness, the workplace, or emotions.

Use the way you like to find people who like your way. This is the core secret of lifestyle IP. For example, the most well-known Li Ziqi and Nian Xiangren Zhou Zhou do this.

6. Media IP

This type of IP is what I think is the simplest and also the most difficult.

It’s simple in that you can gain followers by just posting messages and getting views. But it’s difficult in that you need to have sufficient professionalism and resource integration capabilities to make money.

All media IPs can also be understood as industry IPs and vertical IPs. For example, the fishing industry has been the hottest in recent years, so I can create an account called "Village Chief Talks about Fishing."

For example, the village chief talks about Douyin, the village chief talks about tea, the village chief’s clothing circle, the village chief’s beauty circle, and so on.

If you happen to be familiar with this industry, have sufficient experience in the industry and even have connections, you can create this type of account, which can not only increase your influence in the industry and build industry IP, but also help you get to know enough connections.

So how do you monetize industry IP? In fact, there are many methods.

First, simply do advertising, especially for accounts that review cars.

Secondly, you can integrate resources, direct some supplies, and earn the difference.

Third, you can create a paid backend community to integrate resources and connections.

7. Knowledge IP

From the early Wu Xiaobo and Luo Zhenyu to Fan Deng and Liu Run, and then to the various internet celebrity school principals and factory managers on Douyin, these are essentially knowledge-based IPs.

It’s just that some IPs have positive energy and share very macro content, while others are purely packaging and just for profiteering.

Knowledge IP can be divided into finance, maternal and child care, technology, and life, and can also be further divided into operations, products, office and other types.

For example, they can teach you how to make tables, use documents, and do design; they can also teach you Chinese, mathematics, English, law, and take the civil service exam, etc.

The biggest problem with knowledge-based IPs is that the ceiling for most bloggers is 1 million followers, and it can never go any higher.

In addition, the monetization forms are relatively simple, either selling e-courses or selling offline courses.

But there is also an advantage, which is that it is deeply vertical enough, and perhaps all 10,000 fans are potential paying customers.

The above are the seven types of short video IPs that I have summarized. If you are still confused now, or are already shooting but have no plan, you can analyze yourself and see which category you are suitable for.

If I have the chance in the future, I will share with you each type of case and gameplay one by one.

Author: Shili Village

Source: Shili Village (shilipxl)