Regarding the 10 pain points of ASO, how can an APP make it to the hot search list?

10 questions, 10 answers. Industry experts will use their operational experience to help you truly understand the pain points of ASO optimization .

Q1: How important is the trending search?

It is not recommended to make hot searches for apps with little monetization ability, such as news and tools , unless the keywords are explosive. The hot search list is not a panacea. It has high requirements for keywords, which must be words that can truly attract users and are closely related to the app. Unless the client is very sure, or to deal with the leader! Currently, hot searches are not created simply by piling up the volume, there is a possibility that they are organically inflated !

Q2: How to become a hot search?

① Rank first in the keyword and then become a hot search.
② The update time of hot searches is very short, and the association between hot search terms and APP must be very strong, otherwise it will easily be driven down!

Q3: How to search for keywords of competing apps?

APPDUU competitor data platform, add competitors and check the competitor keywords. When your opponents are using this word, it is definitely right to use this word. It’s a follow-up effect. If you can’t be the first, being the second is not bad either!

Q4: What is the most difficult cheating method to prevent at present?

Channel fraud is like the existence of zombie fans on Weibo. Faced with this situation, the channel will have means to block it. For example, our product requires users to bind their mobile phone numbers after completing three tasks. Repeated swiping will result in the account being blocked. With one mobile phone number + a non-jailbroken device, the possibility of fake traffic is basically zero.

Q5: Which factors influence iOS rankings: title , subtitle, description or download volume?

They will all have an impact. The number of downloads and comments directly affects the ranking, and the title and subtitle affect the search!

Q6: The risks and opportunities of success in using competitive keywords .

To be the number one in competitive keywords, you need to continuously consolidate the volume. Your lead volume and real search volume need to compete. The bigger the brand, the greater the pressure. It is mainly about occupying a position. It is not necessary to be the number one. The bigger the brand, the higher the risk.

Q7: How to speed up the review of apps in the Apple Store?

There is no acceleration method. There is a special application once a year, which can be used when encountering major bugs. Generally, it is updated twice a month. There is a protection period after the update. Any optimization within 3-7 days will be very obvious, and the weight will not decrease. The sooner you do it, the better! Uber is constantly updating its services in order to secure its position. It has long been ranked second or first in the travel rankings, and it has a large number of users!

Q8: Can the corresponding download volume of keyword popularity be quantified?

It has certain reference value, but the prices of each category list are rising, so there is no absolute value and it can only be used as a reference.

Q9: A reminder! The dangers of relying solely on guidance!

The focus of ASO is to optimize rankings, but it is not a complete substitute for natural traffic. When doing ASO, Apple will not only look at your new downloads but also retention . So if you only focus on short-term optimization high-level data without paying attention to operations and natural traffic growth, once you stop ASO, your ranking will decline. In the end, no matter how beautiful the data is, it is just deceiving yourself. Therefore, diversified channel cooperation is very important.

Q10: What are the monitoring tools and features of various APPs?

① APPANNI, to see the overall APP situation: global data, comprehensive data, many categories, but lagging, the longest delay is 24 hours, and keywords cannot see all keywords.
② App Radar, the keyword search ranking is basically the same as Apple’s ranking, instant!
③ APPDUU, free account can follow 3 apps and view keywords, but cannot view curves. There are snapshots. The key data are KCN (number of effective keyword coverage) and Apple weight coefficient i AR .
④ ASOU, which mainly looks at the search index of user behavior and relatively hot words.

There is no perfect tool yet, so the above four tools can be used in combination!

If you need hot search, please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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