In-depth analysis: Xiaomi App Store ASO optimization guide!

The operations uncle learned about the Xiaomi App Store . As of July 2016, the cumulative distribution volume of the Xiaomi App Store in the first half of the year exceeded 50 billion. In addition to the number of downloads exceeding 50 billion, other data also include the highest number of downloads in a single day exceeding 180 million.

With the explosive growth in the distribution volume of Xiaomi App Store, business channel personnel are paying more and more attention to the number of users brought in from here. How to increase the activation brought by Xiaomi App Store has become a question that everyone is considering?

Total amount = natural growth + paid growth

First, factors affecting natural growth

Natural growth = keywords + topics + new product self-recommendation + first launch + activities + editor recommendation + ranking list + others

As can be seen from the above formula, there are many factors that affect the real data, but each factor is inseparable and affects other factors at the same time; the following introduces the points that need to be paid attention to for each factor:

1. Keywords

Keyword ranking = title name + keyword settings + download score

Title naming: It is recommended to add a one-sentence description. The keywords contained in the title have the highest weight, which can improve the ranking. At the same time, users understand the real purpose of the app when downloading it.

For example: Chatting - Networking Business

Keyword setting: Xiaomi App Store stipulates that the number of words for keyword setting is the same as that of the app store, which is 100 words. Punctuation marks and Chinese characters are counted as one word. It is recommended to fill in the limit. You can test it for specific details.

How to filter keywords related to the app?

There are two directions when choosing words, one is industry-related words, and the other is competitor brand words.

When choosing words, you need to have a certain imagination. You can also refer to the words of competitors. You can also use the application market , such as: 360 Mobile Assistant Hot Word Recommendation, Baidu Index, Baidu Drop-down Box, etc. However, the latter two are generally used for SEO keyword screening and can only be used as a reference for mobile terminals. Here is a good word selection tool :

Tool URL : https://www.appannie.com/cn/

The default language is English. There is a language selection at the bottom of the website. Just choose Simplified Chinese. You need to register on the website to use some of its features.

By searching for the name of the competitor app, we can find the app and click on the competitor app to view the keywords. Remember to select the ASO /keyword option, and we will know what keywords the competitor has. This ranking is the ranking of the app store, but it is also useful for Xiaomi App Store to select words; as shown in the figure:

Download rating: The number of downloads depends on factors such as product quality, own resources, store recommendations, paid promotion , etc. The more downloads, the higher the ranking. It is not easy to directly participate in ASO. The rating has a great influence on the conversion rate after downloading. We can work hard on this. You can ask friends to comment on the rating, or you can spend a little money to post a task on Zhubajie to let people participate in the review. The Xiaomi Store rating is cumulative, so the more users download it, the more popular the app will be. In addition, based on my own experience, it is just a feeling that the more comments, the greater the chance of being recommended by the editor in the Xiaomi App Store.

2. Special Topics

Xiaomi App Store topics are divided into: free topics and topic collection activities, neither of which is easy to pass.

Thematic collection activities are suitable for 6-10 applications belonging to the same theme and are organized independently by developers.

A maximum of one special collection activity can be approved and launched each month.

The total amount of prizes for cooperation in special collection activities shall not be less than RMB 100,000 (there is no requirement for the number of prizes).

For more information, please refer to Xiaomi official documentation: http://dev.xiaomi.com/doc/cat=9/index.html

3. Self-recommendation of new products

New product self-recommendation is not suitable for all applications. This process is only for new small applications that have not been discovered by editors. The properties of the developers and applications are as follows:

Developers: small teams, new companies, and almost no budget for app promotion ;

Applications: high-quality new applications that have not been recommended or promoted on any channels or websites;

For new applications from developers that meet the above attributes, the editor will carefully review your application. The review criteria are roughly divided into the following items:

Design: The ICON design is novel, and the UI/UE gives users a good experience and is original;

Content/CONTENT: The application content is substantial, the graphics and text are of high quality, the layout is excellent, and the fonts are beautiful;

CREATIVE: Different from others, with obvious functional advantages over similar products; or provides some new ways of playing that change traditional perceptions.

For details, please refer to the official stable version: http://dev.xiaomi.com/docs/appsmarket/distribution/self_recommendation/

4. First Release

It is easier to launch a product on Xiaomi Store than on App Store , 360 Mobile Assistant, or even on small markets like Le Store, and the volume it brings is still considerable.

Applications applying for initial release are divided into two categories: new applications and updated applications.

Key points: Applications can only be submitted once a month, and can only be submitted next month regardless of whether they are approved. There is no download requirement for the application, the same location is given for exclusive and joint launches, no ads are required on the splash screen, and a test package needs to be uploaded. I personally feel that it is easier to pass if new features are added or the UI is revised.

For details, please refer to the official website document: http://dev.xiaomi.com/doc/?p=569

5. Activities

Suitable applications: Applications that have been updated to a new version within 15 days

Application period: Apply from the 1st to the 5th of each month for event schedules from the 10th of the current month to the 10th of the next month.

The same app can only apply for an exclusive cooperation activity once within 60 days.

The total amount of prizes for regular activity cooperation shall not be less than RMB 5,000, and there is no requirement on the number of prizes.

Main location: Event area + Category boutique recommendation + Category banner 7 days

Detailed information can be viewed by logging in to the backend.

6. Editor's recommendation

Some high-quality apps, newly launched apps, or apps with updated versions may receive editorial recommendations. Being active in the Xiaomi Developer Exchange Group is also a way to increase exposure, provided that the name is set to the name of your app.

In addition, as mentioned earlier, increasing the number of application reviews may also give you the opportunity to be recommended. After launching Heliao, we carefully maintained user reviews and received category boutique recommendations and category special recommendations.

The recommended positions are roughly divided into home page featured recommendations and category featured recommendations. Personally, I feel that it is difficult for applications in niche fields to get a position in the home page featured recommendations, and usually the recommendations are applications without crowd restrictions.

7. Rankings

When it comes to rankings, I believe everyone will think that it is directly related to downloads. The Xiaomi App Store rankings are divided into home page rankings and category rankings. The competition for the home page rankings is too fierce, and it is quite difficult to get into the top 100. The category rankings are relatively simple, but overall they are inseparable from real download data.

8. Others:

For example, when a new product is released or a version is updated, the Xiaomi App Store will display it in a special location. This is also a channel to increase downloads. All application version control needs to be well controlled. It should not be too fast or too slow. Too fast will affect the user experience, and too slow will be bad for user growth. In the early stage, it can be controlled to one version every 15 days.

Second, the growth of paying users

CPD (Cost per Download) means paying by download, and charging according to the actual download volume. The cooperation position is in the Xiaomi App Store's homepage boutique and category boutique, homepage banner, and search results page. It is displayed simultaneously on PC and mobile terminals. Only the mobile terminal is charged, and there is no charge for the PC terminal display order.

1. Personalized recommendations and precise promotion effects

There is a personalized recommendation display on the mobile phone, and the display position of each mobile phone is different. If the mobile phone has downloaded (including uninstalled) the application, it will not be displayed repeatedly in the cpd position. However, if it is downloaded from any location on the PC, there will be no charge.

2. Controllable accounts and costs

The minimum recharge is 10,000 yuan. In the background, you can enable or disable the promotion at any time, and set the promotion daily budget, which means you can decide the upper limit of daily spending.

3. Data transparency

The backend supports viewing promotion effect data at any time, including targeted data such as gender and region, as well as promotion data such as daily downloads, downloads in different time periods, unit price, and cost.

For more information, please refer to the official document: http://dev.xiaomi.com/doc/?p=1196