Top 10 H5 ads that dominated the screen in 2017, how many have you played?

2017 is almost over. Do you still remember the H5 that has been all over your WeChat Moments this year? They attracted forwarding from people inside and outside the advertising circle, and with their own unique characteristics, they left a deep impression on people and caused a screen-sweeping phenomenon.

The popular H5 has three characteristics:

1. Either creativity wins, or the unexpected. For example, "The world famous paintings are shaking?" 》
2. Or a strong sense of participation. For example, the People’s Daily’s “Look! This is my military uniform photo.
3. Or take the warm approach and arouse resonance. For example, China Merchants Bank's "Tomato Scrambled Eggs"

Today I have compiled the top ten H5 ads that have dominated your screen in the past year. Come and see if any of them have dominated your screen.

1. The most dramatic H5 of the year - Youdao Translator

"Late at night, a male colleague asked me if I had slept..."

The male colleague asked on WeChat "Have you slept yet?", but the female protagonist thought that the male colleague liked her, so she ran to her girlfriends group and exclaimed that someone was going to confess his love to her.

Next, the girlfriends group turned into a group of drama queens, discussing together how to deal with male colleagues...

It uses the extraordinary inner drama between the heroine and her besties to attract people's attention, and then there is an unexpected twist in the advertisement at the end, which makes people laugh uncontrollably until the end.

It is worth mentioning that this H5 has zero cost - it uses mobile phone screen recording, has no intermediary agents, and was completed in just two days. Roar~

Will the various parties who know this news become impulsive?

2. The most savage H5 of the year - Tik Tok

"The world famous painting is shaking?" 》

This is a magical H5 that combines ghost and hip-hop styles.

In real life, paintings should be displayed in windows for people to appreciate quietly; in front of world-famous painting celebrities , you may not even dare to make a single move. Now, Tik Tok has used the ghost-animal techniques from the second dimension to make famous paintings shake, and has also added some humorous elements to the content. For example, Napoleon's mount was replaced with a husky, Mona Lisa had her hair cut, Van Gogh took selfies and changed his clothes with his mobile phone, and Helena took selfies with other painters...

It makes people feel very funny and humorous.

3. The most sensory H5 of the year - Tmall Worry -free Shopping

The first mobile drama troupe has opened

Drama inspired by body parts

This H5 reached 5 million views within three hours of its launch, which is an astonishing number.

1. The first program is " I Really Want It In My Heart ", which is about your heart; it tells the story of a loser imagining chasing a goddess.
2. The second program is " Urgent You Head ", which is related to the mind and tells the story of two couriers delivering parcels in a hurry.

This unique creativity is particularly interesting and has a strong sense of story.

4. The most popular H5 of the year - People's Daily:

"Look!" This is my military uniform photo.

Did you post this military uniform photo during the National Day?

Upload a selfie and you will get your own photo in military uniform. Once H5 takes advantage of people's love of showing off, it will easily become popular and the sense of participation will be very strong.

It was launched during the National Day holiday and did a great job leveraging marketing , with a total of 820 million page views and a peak of 410,000 visitors per minute.

Suddenly I found that our party’s People’s Daily has also kept up with the times~

5. The most charitable H5 of the year - Tencent Charity:

《Children's Gallery》

Did you choose one or more paintings of special children? Each painting is beautiful and inspires love, not only touching the people with their emotions,

It also draws everyone's attention to the existence of such a group of "little friends" in the world.

This time, a total of 15,029,059.79 yuan was raised, and the number of donors was 5,806,608.

6. The most memorable H5 of the year - NetEase DaDa

This is the childhood that adults dare not open

On the eve of Children's Day on June 1 this year, NetEase Dada released an H5: "This is the childhood that adults dare not open." It received 1.5 million unique user visits in 3 hours; H5 showed the childhood cartoons of those born in the 80s and 90s. This time, we are faced with the fact that those under 18 are prohibited from watching.

The screen shows black and white cartoon characters, including Slam Dunk, Doraemon , Detective Conan, Sailor Moon, and classic quotes from the animations.

The last paragraph:

"We have grown up, let's work hard together in the future!"

Bring people back to reality and tell them: Don’t forget the past and don’t fear the future. It aroused widespread resonance among people and was forwarded voluntarily.

7. The biggest H5 of the year - "Flying Over the Strange City"

Taobao hired Framestore, an Oscar -winning special effects company, to produce the special effects blockbuster "Flying Over the City"

It uses a 3D effect, with a colorful owl as a joystick, and you can adjust its direction by rotating the phone; crossing four black holes (these black holes represent East Market, West Street, South Market, and North Street respectively), each street has its own characteristics and style, through H5, it takes you shopping, the format is very novel.

8. The most tear-jerking H5 of the year - China Merchants Bank Visa International Student Credit Card

"No matter how big the world is, it is not bigger than a plate of scrambled eggs with tomatoes"

When you first saw this advertisement, did you think of your parents?

Maybe you are not far away from home, maybe your parents will not get up in the middle of the night to record a video for you, maybe you can cook a lot of dishes by yourself, let alone just scrambled eggs with tomatoes?

But this ad does trigger you to think of maternal love, even though the ad ends up being controversial.

Click to view case details: https://v.qq.com/x/page/m05688wcoku.html?

9. The scariest H5 of the year - "Day and Night"

Search "White Night Chase" on Taobao to experience it:

The Taobao interface suddenly turns into a video call interface. At the same time, your phone vibrates and the ringtone suddenly sounds, which really catches you off guard.

After you answer the call, the front camera turns on and your profile picture really appears in the video. The ensuing stimulation creates a terrifying atmosphere and makes people feel scared.

10. The saddest H6 of the year - NetEase Kaola

"On my first day at work, NetEase's dad taught me how to be a good person"

Following "Late at night, a male colleague asked me if I had slept...", here is another H5 full of inner drama.

The H5 does not have any VR simulation experience or cool special effects. It only has one protagonist, Julia, who tells about her experience of working like crazy on her first day at work:

During her first communication with her colleagues, she learned that the company often required overtime, and that the director kept assigning her tasks on WeChat, continuously increasing her workload.

Despite the sadness, the heroine still faces it optimistically.

Summarize

After reading these ten H5s, which one do you like best?

The author of this article @叶小鱼 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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