How to attract attention through short video operations?

Anyone who has done a little research on short videos will find a very obvious phenomenon, that is, the number of views of short videos that take advantage of hot topics is often easier to explode than short videos that do not. Therefore, there is a saying that goes like this: Hot topics are pie in the sky for every creator and media person.

But this pie has both good and bad sides. If you can use hot spots correctly, you will not only get a lot of exposure, but also attract a large number of fans. They think you understand current affairs and follow trends. But if you don’t do it well, the overwhelming abuse on the Internet can be scary.

Short video people's shortcomings, riding on the hot spots is very particular about network marketing traffic short video experience first picture

I have always focused on traffic monetization. The topic I talk about most with my friends is traffic diversion. If you want to obtain huge traffic in a short period of time through the Internet, you need to grasp a core knowledge point, which is to know how to make a hot spot. Today I will mainly introduce how to make a hot spot. First, we need to divide it into two parts:

Part 1: Brainwaves Create Value

What is the most valuable thing in today's society? It is imagination, thinking, and ideas. Take the most popular Chengdu girlfriends group in the first half of 2019 as an example. Some people say that they became popular because they are good-looking. I admit that this is one reason, but there are thousands of good-looking people, but not all of them are popular.

So, in addition to this reason, the most important reason is that they are the initiators of the girlfriends group activities, and the rest of the people are just imitating and borrowing from them, so it is normal that they are not popular.

The following three sentences can well illustrate this phenomenon:

Those who praise women for looking like fairies are geniuses

Those who praise women for looking like fairies are mediocre.

Those who praise a woman for looking like a fairy are fools.

The Chengdu Girlfriends Group activity is definitely a hot spot, but many people who try to take advantage of it are not very smart at all. There are some who succeed, but their way of taking advantage of it may be different from those who do the same thing. It is difficult for a person to become popular by directly COSting as he is, but if you shoot from the perspective of an observer, the result may be different.

Apart from this, the idea of ​​the girlfriends group can also be expanded to include pet girlfriends groups, male girlfriends groups and other activities, which will have a greater chance of becoming popular.

When shooting a video, you must have a wild imagination. However, after many people have wild imaginations, they are not clear about which information in their imaginations is useful and which is useless. The following three steps will help you easily distinguish useful and useless information.

Short video people's shortcomings, riding on the hot spots is very particular about network marketing traffic short video experience second picture

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Still using the girlfriends group activities as an example:

Based on all the information sorted out above, it is necessary to sort it out and delete the useless elements:

The shortcomings of short video people, there is a lot to pay attention to when riding on hot spots. Network marketing traffic short video experience and experience No. 3

The elements that have been played out:

In the activities of the girlfriends group, things like female girlfriends, dancing, and the official BGM have been used by many people. If you still use these elements to shoot videos, it will look unoriginal. Many people's first reaction after seeing it is visual fatigue, so you must delete them first.

Unpleasant elements:

Why are there any needs for unpleasant elements to exist? Today we live in a society with huge pressure. Most people watch short videos to relax, but if you show them unpleasant elements, it will only make them feel bored. Such videos will definitely not become popular.

Elements that are difficult to achieve:

Some people have very big imaginations and can think of anything, but not all ideas can be realized. When shooting a video, you have to figure out what is achievable and what is not. Elements that cannot be realized must be deleted.

Based on the above three points, the information database after deletion is basically like this:

Short video people's shortcomings, riding on the hot spots is very particular about network marketing traffic short video experience 4th

Part 2: Information about explosive value

After we have the idea, we still have a very important step to take, which is to find the explosive information. Many people have brainwaves and ideas, but they cannot distinguish which ideas can become hot spots and which are meaningless. To save them, we need to introduce ideas that can become hot spots, and what is missing in between.

There are actually two things between being useful and becoming popular:

First, the latest hot spots

Second, the angle contrast is large

First of all, it needs the latest hot spots, and then there needs to be a certain contrast. Next, we use the brain hole value table to analyze, still using the girlfriends group activity just now as an example:

Short video people's shortcomings, riding on the hot spots is very particular about network marketing traffic short video experience and experience No. 5

From the brain hole value table, we can see that horizontally there are hot topics such as hot current affairs, hot songs, hot games, hot movies and TV shows, and vertically there are some very useful brain holes extracted from the brain hole map. By colliding the brain holes with the hot spots on the right, you can see the final ideas in the last column, such as celebrity girlfriends group and interview girlfriends group. These are quite contrasting, and the ideas have great explosive points.

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In addition to these, there was also the Li Jiaqi imitation event some time ago. Many people imitated Li Jiaqi but few of them became popular. However, Tiantian became popular.

Let's analyze Tiantian's imitation. First, the theme is to imitate Li Jiaqi, and then let's open our imagination:

Next, we need to make a deletion on this brain hole. The deleted layer line information library is as follows:

Short video people's shortcomings, riding on the hot spots is very particular about network marketing traffic short video experience 7th

In fact, it is easy to find the explosive point from the picture above. There are many women imitating Li Jiaqi, but the contrast is not enough. The children start with school supplies, the contrast is big enough, and it is easy to bring about the explosive point. Therefore, Tiantian's imitation was very clever, and he was very good at taking advantage of the hot spot, which eventually became a hot topic.

Well, the above is my method on how to play hot spots well. If there are any incomplete summaries, please leave a message in the comment section below. Thank you for your reading.

Author: Fengzi

Source: Lu Songsong's blog