Marketing node reminder in January 2018 [Dry goods collection]

The long 2017 is finally over, and we are about to welcome the hot 2018!

It’s the new year, what are your plans for 2018?

Let’s not talk about the plans for now. Mei Xiaohua wants to say that in the new year, she still needs to follow the hot topics.

For this purpose, Mei Xiaohua compiled a PR calendar for January 2018, identifying several hot topics that are most worth following, as well as corresponding hot strategies to leverage the momentum. It’s worth collecting!

New Year

Keywords : shopping, New Year, short holiday, family affection, traffic jam

The first holiday in 2018 is New Year’s Day. Although we advertisers can finally take a three-day holiday to go home to see our parents and relax for a few days, we still have to follow the hot topics! New Year's Day, how should we pursue it?

Trick 1: Brand owners launch H5, posters and TVCs related to New Year’s Day. The advertising content can focus on shopping, family, New Year, New Year’s plans, traffic jams, etc.

Trick 2: During the New Year’s Day holiday, most people will choose to go home to visit their parents. Relevant brand owners can take this opportunity to launch a wave of promotional offers, offline merchants can also offer discounts and promotions, and online shopping apps can also be present at relevant venues. There are also a small number of people who choose to go out for travel and vacation, and travel websites can launch discount activities online.

Routine three: New media editors can compile some posters, H5, jokes, advertising TVCs, etc. that leverage the brand's momentum, and combine them into a draft.

Routine 4: Internet joke tellers can start from a few points: "This New Year's Day, are you on your way home or stuck in traffic? ”, “Tell me about the interesting experience of being stuck in traffic on your way home on New Year’s Day”, etc.

Trick five: New Year’s Eve promotion! How can New Year’s Eve be complete without the participation of brands? Focusing on offline, brands can have fun with consumers!

Golden Globe Awards

Keywords: movies , television, lists, celebrities

The 75th Golden Globe Awards for Film and Television will announce the nominations on December 11, 2017, and the awards will be presented on January 7, 2018. The Golden Globe Award is one of the most important awards in the American film and television industry, and is seen by many as a barometer of the Oscars . Similarly, there are many loyal fans of American dramas and movies in China, and we can take advantage of this festival.

Routine 1: Because this hot topic is relatively niche, brand owners do not need to spend too much effort to follow the hot topic. When the list comes out, they can launch posters to take advantage of the trend, and the content can be mainly about the nominated TV series and movie stars.

Routine 2: Internet joke tellers and new media editors can start from several points: take stock of award-winning movies, TV shows and celebrities, and make some popular introductions.

China 110 Publicity Day

Keywords: law, security, patriotism

January 10th of every year is the National 110 Publicity Day. Countless police officers who stick to their posts have effectively maintained social stability and ensured the normal study, life and work order of the people. How should we celebrate this somewhat serious festival?

Trick 1: Brand owners launch H5 and posters related to the National 110 Publicity Day, with content focusing on law, safety, patriotism, etc.

Trick 2: Internet joke tellers and new media editors can start with law, safety, and patriotism, popularize some legal knowledge, the importance of safety, and protective measures, and promote patriotism again.

Diary Valentine's Day

Keywords: love, discounts, hotels

January 14th is Diary Valentine's Day. Although it is not a very popular Valentine's Day, in the eyes of lovers, it is a holiday to show affection. Regarding showing affection, how can advertisers follow the trend?

Trick 1: Brand owners launch H5 and posters related to Valentine’s Day, with content mainly about love and discounts.

Routine 2: On Diary Valentine's Day, most couples will give each other gifts. Relevant brand owners can take this opportunity to launch a wave of promotional offers, offline merchants can also offer discounts and promotions, and online shopping apps can also participate in relevant venues. In addition to giving gifts, couples will also choose to go out for dinner, shopping, watching movies, and dating. Offline merchants can take the opportunity to offer discounts, and hotels and restaurants can increase their discounts.

Routine three: New media editors can compile some posters, H5 jokes, etc. that leverage the brand's momentum and combine them into a draft.

Routine 4: Internet joke tellers can start from several points: "Tell us about interesting things in your love life", "How did you get together", etc.

Jay Chou's birthday

Keywords: Jay Chou, gift, song

January 18th is Jay Chou’s birthday! For this Asian superstar, his birthday is bound to be a big one. Regarding Jay Chou’s birthday, how can advertisers follow the hot topics?

Trick 1: Brands can launch their own poster copy to wish Jay Chou a happy birthday.

Routine 2: Internet joke tellers can start from several points: "What is the first song you heard by Jay Chou?", "Jay Chou's weight gain history", "Jay Chou and Kun Ling's love story", etc.

Trick three: You can take stock of the brand’s posters, the fans’ support for Jay Chou’s birthday, and Jay Chou’s classic lyrics.

Laba Festival

Keywords: Laba porridge, winter, warmth

The eighth day of the twelfth lunar month is Laba Festival, commonly known as Laba. During this festival, there is a custom among the people to eat "Laba porridge" and soak Laba garlic. Since ancient times, Laba Festival has been used to worship ancestors and gods in order to pray for a good harvest and good luck. How should we take advantage of this festival?

Trick 1: Brands can launch their own poster copy, focusing on Laba porridge, winter, and warmth.

Trick 2: New media editors can take stock of the brand’s posters, as well as the Laba Festival customs in various places.

Lesser Cold and Greater Cold

Keywords: poster, warm clothing, discount promotion

There are two festivals in January that remind us that winter has really come: Lesser Cold and Greater Cold. The arrival of these two festivals means that days below zero temperatures have really arrived. At these marketing nodes, we can:

Trick 1: Brand owners launch H5 and posters about Minor Cold and Major Cold, mainly urging people to keep warm.

Trick 2: Relevant e-commerce platforms can launch discount activities for autumn clothes, autumn trousers, cotton-padded jackets and down jackets, and offline merchants can also take this opportunity to promote sales.

Routine three: New media editors can compile some posters, H5s, discount promotions of major e-commerce platforms, etc. that leverage the brand's momentum, and combine them into a manuscript.

The new year is coming again, and the task is still not easy!

Still full of hot spots! Cry bitterly.

This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source!

Product promotion services: APP promotion services Advertising platform Longyou Century