Tips for setting titles and covers for Kuaishou short videos!

Generally speaking, the number of views of high-quality Kuaishou short videos depends on three factors: exposure, click-through rate, and conversion rate. Click-through rate and exposure rate are important factors affecting the number of views of short videos, while the title and cover are the key points that determine the click-through rate. Today, let’s talk about how to set the title of a Kuaishou short video and how to create a cover with a high click-through rate.

1. Learn to create value-added titles in 3 steps

(1) Provide practical information

If Kuaishou short videos want to successfully attract users’ clicks, they must first work hard on the title. We can directly reflect the important information of the short video and the value it can provide to users in the title, that is, adopt the form of: key information + keywords + value provided.

For example, the short video title of Kuaishou account [I Don’t Eat for Free] directly provides the essential information, and the number of views of its short videos is also very high.

Feigua Kuaishu-I don't eat video data for nothing

(2) Don’t be too wordy

The title of a short video should not be too long, and it is best not to exceed 10 words. Kuaishou will hide the video when it exceeds a certain length, and users generally only stay on the short video for a few seconds. If it is too long, users will not watch it. Therefore, we should use the fewest words to explain the content of the work.

Feigua Kuaishu-Popular Videos

Through Feigua Kuaishu-Popular Videos, we can see that the titles of many popular short videos are not very long, and the number of likes, comments and views are very high.

(3) Reject clickbait

When reviewing short videos, Kuaishou officials reject clickbait titles, especially those with grossly exaggerated titles that are inconsistent with the facts. Therefore, the following three points should be noted when writing the title:

a. Using exaggerated words to deceive clicks is a violation of the rules and should not be used;

b. Randomly mentioning hot topics in the title will confuse users and lead to user loss;

c. Be careful not to include meaningless characters in the title, otherwise it will be difficult for users to understand.

The above are the title writing skills for Kuaishou short videos. Now that we know the title writing skills, let’s take a look at the setting skills for short video covers.

2. 4 Tips to Make Your Cover Better

(1) High-definition images

The cover of a short video must be a high-definition portrait. This is a basic requirement. A blurred cover portrait will reduce the attractiveness of the work to users and make people lose the desire to click and watch.

(2) Eye-catching label

It has to be said that the red label is now a must-have on the cover. We often see red labels on the discovery page. Therefore, it is recommended to use red labels to attract users' attention, or use highly saturated colors such as yellow and green so that people can see the key points at a glance. Even on the Kuaishou discovery page, there are all red labels, but not everyone uses them. We can see it by switching to the same city. Many of them don’t have titles, and the titles are not eye-catching. Users don’t know what the focus of the video is and may ignore it directly. Therefore, we must remember the essence of tag selection when setting tags. They must be eye-catching and attractive, with a clear distinction between primary and secondary! For example, the short video cover setting of host Zhu Xiaohan.

Zhu Xiaohan video cover

(3) Reasonable composition to highlight the theme

When composing the cover of a short video, we should pay attention to centering the subject or setting it symmetrically. At the same time, when setting the cover image, it should be strongly related to the subject and be able to clearly express the theme content of the subject.

(4) Image title coordination

a. The content of the picture is consistent with the title and clearly expresses the theme;

b. The size and position should be coordinated, the title font size should be moderate, placed in the middle or lower middle part of the picture, and should not block the main body of the picture;

c. The visual effects are coordinated, and the title and cover visual effects are coordinated and unified.

The above are some tips on setting covers and titles for short videos. Of course, we can also constantly refer to and learn from other people’s successful cases to make relevant settings, and keep up to date with the relevant creation skills for short videos.

Author: fengye

Source: fengye