6 sets of “Mid-Autumn Festival” marketing planning schemes!

Restaurant Mid-Autumn Festival Planning Scheme (I)

1. Purpose of the activity

The Mid-Autumn Festival has always been a great time for restaurants and hotels to promote sales. It is also the best opportunity to stimulate consumers and boost consumption. This event is intended to obtain better profits and, on the other hand, to enhance the restaurant's external image and deepen the restaurant's impression in the minds of consumers.

2. Activity Theme

"Celebrate the Mid-Autumn Festival together with endless gifts"

3. Target audience

Carry out different Mid-Autumn Festival promotional activities for different groups of people, effectively cater to different groups of people.

4. Activity time

September XX - September XX

V. Activity Form

Discount; giveaway; lucky draw

6. Specific content of the activity

1. During the promotion period, anyone dining in our restaurant with a purchase of over NT$100 can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided on the table.

2. During the promotion period, anyone who orders a designated series of packages in our store will receive a corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dine in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Guessing Contest with prizes. You can also get a free snapshot.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations, bus stations, etc.

2. Newspapers and local television stations should also carry out publicity.

3. And distribute flyers.

8. Other related strategies

Personnel transfers, hotel layout, etc. must be allocated and arranged in advance, and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation.

Restaurant Mid-Autumn Festival Planning Scheme (Part 2)

In view of this demand of the Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a Mid-Autumn Festival promotion plan to attract more Mid-Autumn Festival dining consumers to dine in the restaurant, increase the restaurant's Mid-Autumn Festival operating income, and create a good festive atmosphere for the Mid-Autumn Festival celebrations. In combination with the actual situation of our restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out Mid-Autumn Festival promotional activities and achieve both economic and social benefits for the restaurant during the Mid-Autumn Festival, the following restaurant Mid-Autumn Festival promotional activity planning plan is specially formulated.

1. Target market analysis

The customers of this restaurant are mainly middle and upper class people and government officials, but there are also many mass consumers from the surrounding communities. This requires the restaurant to take into account the mass consumption needs of the people around the restaurant while improving its grade.

2. Pricing Strategy

1. The original pricing of meals can basically be maintained, but the prices of some meals related to the Mid-Autumn Festival should be taken into consideration. Discounts can be adopted (this method is recommended) or the price can be directly lowered.

2. For high-priced meals, it is recommended to combine reducing quantity and reducing price.

3. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled within 50-80 yuan (excluding alcohol).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the restaurant, reaching the lowest price around the Mid-Autumn Festival (but must be formulated based on the restaurant's net profit).

3. Marketing Strategy

1. Prepare meal packages specifically for the Mid-Autumn Festival. They can be divided into three levels: affordable, medium, and high-end according to actual circumstances. There can be meals for two, meals for three, etc. The theme should reflect family reunions, and moon cakes can be given as gifts (the price does not need to be too high).

2. If one of the family members’ birthday is August 15th, they can enjoy a 15% discount (depending on the actual decision of the restaurant) when dining at a restaurant with valid documents (household registration booklet and ID card). It is recommended to recommend the Mid-Autumn Festival set meal to them.

3. If the last digit of your mobile phone or landline phone number is 815 (within Guangzhou), you can enjoy a 15% discount (depending on the restaurant's actual decision) when dining at a restaurant by presenting valid identification (household registration booklet and ID card). It is recommended to recommend the Mid-Autumn Festival set meal to them. It would be best if the restaurant contacted these people directly.

4. Since our restaurant does not currently offer accommodation services, we can work together with other large hotels that mainly provide accommodation services and introduce customers to each other. This will increase our customer base and reduce some related costs. For these customers, special cars can be used for pick-up and drop-off, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Give some small gifts related to the Mid-Autumn Festival after the meal (with the restaurant's name, phone number, address, and website printed on them).

6. The activity is scheduled to take place from August 10 to August 20 of the lunar calendar.

4. Promotion Strategy

1. Place outdoor advertisements near the restaurant entrance, train stations, and bus stations (outdoor advertisements are mainly in the form of spray painting, combined with banners).

2. Combine television, street banners and newspaper advertising.

3. You can try mobile phone text message advertising. The focus of mass messaging is on the restaurant’s old customers. Be sure to use appropriate language and mainly introduce the restaurant’s latest activities.

4. Make a pop-up ad or a relatively large FLASH animation ad or banner on the Internet. The processing of web page animation and images must be consistent with the marketing content.

5. You can also use flyer advertising, but the quality of the flyer must be high.

Note: You can choose several of the above advertisements at the same time. The focus of promotion is in the urban area, but it can also be promoted to surrounding counties and cities. The minimum audience of the advertisement must be 150,000 people.

5. Other related strategies

1. Security must ensure the safety of the restaurant.

2. Adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be detailed later).

3. Play some tasteful and elegant music in the hall.

4. The restaurant kitchen needs to manage logistics well. While ensuring the standard quality of the dishes, the dishes must be produced and served quickly.

5. The layout of the hall does not need to be too luxurious, but it should be beautiful and elegant to reflect the flavor of the Mid-Autumn Festival.

6. Effect prediction

When the restaurant actually implements the above-mentioned promotional activities and provides considerate services to customers, the restaurant's operating income will be at least 1.5 times its usual operating income.

VII. Other Suggestions

1. The restaurant front desk should communicate with the waiters in a timely manner and keep the information of some key customers at any time.

2. With the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) for future promotion services (this content can be further refined later).

3. Build the restaurant's website as soon as possible. The website must be created by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the restaurant. The colors should be mainly warm. It is best to have a large FLASH animation on the homepage. There should also be a news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects.

Restaurant Mid-Autumn Festival Planning Scheme (Part 3)

The catering industry is about to usher in the peak consumption period of the double holidays, so it is necessary to plan ahead and prepare a Mid-Autumn Festival event planning plan for restaurants and hotels to ensure the smooth progress of the event. This document is a Mid-Autumn Festival event planning plan for restaurants and hotels, for reference only!

1. Event Organizing Committee

1. Responsibilities: Board members, General Manager's Office, Planning Department

2. Members: Heads of various departments

2. Activity time: September XX to September XX

3. Purpose of the activity: To create a second consumption peak for restaurants by taking advantage of the traditional Chinese festival “Mid-Autumn Festival” and the second long holiday “National Day” for Chinese people, and to take targeted measures to slow down and reduce the downward trend of consumption by targeting the sluggish market after the long holiday.

4. Activity theme: Celebrate Mid-Autumn Festival, welcome National Day, and send great gifts!

5. Activity slogan: Omitted

6. Scene arrangement:

(I) Off-site layout:

The couplet on the door reads: Families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. The horizontal couplet reads: Happy holidays.

A huge banner is hung on the exterior wall: width: height = 10*13M, promoting the content of the event;

Hang 8 big red lanterns above the door.

(II) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up a memorial archway at the entrance of the first floor, display a mooncake street behind the cashier counter, and hang a sign at the top of the mooncake street to create a mooncake street atmosphere;

4. Hang corresponding palace lanterns in the main passages, elevator entrances, and on top of the mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main passages of each floor; 1,000 flags.

6. The stair railings are surrounded by golden velvet, and the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of KT board) in the center of the hall, and hang square words "Happy Mid-Autumn Festival" under the lantern, and then add other decorations.

7. Mid-Autumn Festival Activity Plan - Promotion Strategy

1. DM poster promotion;

2. Television media publicity:

A. Promotional content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;

B. Activity time: September XX, XX;

Restaurant Mid-Autumn Festival Planning Scheme (Part 4)

How do restaurants carry out marketing and promotion activities during the Mid-Autumn Festival? As the Mid-Autumn Festival approaches, restaurants are extremely busy, racking their brains to figure out how to carry out marketing and promotion activities during the period. Well, I will share with you the Mid-Autumn Festival promotion plan of Swan Lake Restaurant. For your reference.

1. Purpose of the activity: To attract people and stimulate consumption through Mid-Autumn Festival promotions and advertising in order to increase sales revenue and profits. On the other hand, it will leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake Restaurant, enhance brand awareness and reputation, and influence consumer brand loyalty.

2. Activity theme: "A full moon on Mid-Autumn Night, sharing this moment across the world", Swan Lake helps you connect with your family

3. Event time: September XX XX

IV. Activity Content

1. On-site guessing game

A special lantern riddle area is set up, and colorful lantern (red lantern) cages with riddles are hung at the event site. All riddles are of equal difficulty, and anyone who guesses correctly will receive a 10-yuan coupon.

During the event, 10 riddles can be displayed every day, and 20 riddles can be displayed during the Mid-Autumn Festival.

Riddle cards are small wooden cards, about the same size as amulets, with a simple appearance and great collection value. One side has the Swan Lake Restaurant logo, and the other side has a riddle. If the guests guess correctly, they can take it down and bring it to the prize collection area. The riddle card will be wrapped in a red sachet and given to the guests. (The sachet also has the Swan Lake logo printed on it)

2. Giant Mooncake

Make a mooncake with a diameter of 2 meters, place it in the hall for promotion, and distribute it to each guest on the 15th day of August.

Prepare cameras and printers. If guests want to take photos with the giant mooncake or the themed areas, we can provide services. Guests who spend more than 500 yuan can take photos for free, and other guests will be charged 5 yuan per person per time.

Contact the production of giant mooncakes in advance. If your restaurant cannot produce it, you can contact other places and use this as a promotional selling point.

The giant mooncake needs to be given an auspicious name. The specific name can be collected from the public and hyped by newspapers. Confirmed adopters will receive a Mid-Autumn Festival reunion dinner provided by Swan Lake, valued at RMB 288.

After 7pm on August 15th, all guests dining in the restaurant can participate in the giant mooncake tasting event. The restaurant executives, employees and guests jointly held a cookie-cutting ceremony and delivered the cookies to the customers. The guests who cut the cakes will also have the honor of personally delivering the cakes they have cut to their family and friends to express their deep affection.

3. Send peace

A Mid-Autumn Festival theme area is set up in the dining hall, decorated with themes such as the moon, rabbit, Chang'e, Wu Gang, and osmanthus tree. It is made of foam and other materials and is surrounded by a protocol fence, which is off-limits.

Amulets are hung on the decorative osmanthus tree in the hall, symbolizing peace, reunion and preciousness. The amulets are made of red silk and small wooden plaques, and are novel in craftsmanship and each has its own unique features. All guests who consume food and beverage can choose a lucky charm of their choice and give it to family and friends to wish them peace and happiness.

One amulet will be given to each table, and if necessary, it can be sold for 10 yuan each.

4. Family Reunion Dinner

The head chef has launched a set menu for the Mid-Autumn Festival family reunion dinner, ranging from RMB 288 to RMB 2,888 (depending on the actual situation of the restaurant).

During the event, all guests who book a reunion dinner package worth less than 500 yuan will receive a free fruit plate, take free photos with the scenery in the restaurant, and guess lantern riddles for free.

During the event, guests who book a reunion dinner package worth more than 500 yuan will receive a free deluxe fruit plate and a Swan Lake mooncake gift box, take free photos with the scenery in the restaurant, and guess lantern riddles for free.

During the event, guests who book a reunion dinner package worth more than 1,000 yuan will receive a free deluxe fruit plate and a deluxe Swan Lake mooncake gift box, take free photos with the scenery in the restaurant, guess lantern riddles for free, and write a blessing lantern by hand.

5. Couples’ Banquet

The head chef has launched a set menu for the Mid-Autumn Festival couples' banquet, ranging from 58 yuan to 588 yuan (depending on the actual situation of the restaurant).

Guests who book a couple's banquet package will receive a free fruit plate, take free photos with the scenery in the restaurant, and guess lantern riddles for free.

Restaurant Mid-Autumn Festival Planning Scheme (V)

Simply lowering prices and offering discounts is nothing new. The key is how to make them feel family-friendly and like a team. Consider the following options:

1. During the event, couples can enjoy a discount of xxx yuan when ordering the Mid-Autumn Festival Couples Package;

2. During the event, parents and children can enjoy a discount of xxx yuan for ordering the Mid-Autumn Festival two-generation group meal;

3. During the event, three generations of the family can enjoy a discount of xxx yuan when ordering the Mid-Autumn Festival Three Generations Group Meal;

4. During the event, a family of four generations living together can enjoy a discount of xxx yuan for ordering the Mid-Autumn Festival Three Generations Living Together Package;

Hotel Mid-Autumn Festival Promotion and Gift Giving - Send Happiness

Mooncakes are a good gift for hotels during the Mid-Autumn Festival. As mooncakes are expensive and people don’t want to spend money to buy them, hotels can cooperate with mooncake makers to customize mooncakes in large quantities. First of all, the price is affordable and meets the needs of customers. At the same time, printing the hotel’s logo on the mooncakes or mooncake gift boxes is also a form of marketing for the hotel brand. The author has a business friend named Wu Shenlian, and there is an endless stream of people who come to her online to customize mooncakes for gifts.

【example】

1. Target market analysis

The hotel's customers are mainly upper-middle class people and government officials, but many of them spend their money privately, which requires the hotel to take into account the personal interests of those private consumers while improving its quality.

2. Pricing Strategy

1. The original pricing of meals can basically be maintained, but the prices of some meals related to the Mid-Autumn Festival should be taken into consideration. Discounts can be adopted (this method is recommended) or the price can be directly lowered.

2. For high-priced meals, it is recommended to combine reducing quantity and reducing price.

3. The price of the Mid-Autumn Festival set meal (explained below) should not be too high, and the per capita consumption should be controlled at 20-30 yuan (excluding alcohol).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but must be formulated based on the hotel's net profit).

3. Marketing Strategy

1. Prepare meal packages specifically for the Mid-Autumn Festival. They can be divided into three levels: affordable, medium, and high-end according to actual circumstances. There can be meals for two, meals for three, etc. The theme should reflect family reunions, and moon cakes can be given as gifts (the price does not need to be too high).

2. If one of the family members has a birthday on August 15, they can enjoy a 50% to 60% discount (depending on the hotel's actual decision) on hotel dinners with valid documents (household registration booklet and ID card). It is recommended to recommend the Mid-Autumn Festival set meal to them.

3. If the last digit of your mobile phone or landline number is 815 (within Linfen area), you can enjoy a 50% to 60% discount (depending on the hotel's actual decision) on dining at the hotel with valid documents (household registration booklet and ID card). It is recommended to recommend the Mid-Autumn Festival set meal to them. It would be best if the hotel contacted these people directly.

4. Since our hotel does not have accommodation services for the time being, we can work together with other large hotels that mainly provide accommodation services to introduce customers to each other. This will increase the customer base and reduce some related costs. For these customers, special cars can be used for pick-up and drop-off, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Give some small gifts related to the Mid-Autumn Festival after the meal (with the hotel’s name, phone number, address, and website printed on them).

6. The event is scheduled for August 10th to 20th of the lunar calendar.

4. Promotion Strategy

1. Place outdoor advertisements near the hotel entrance, railway station, and bus station (outdoor advertisements are mainly in the form of spray painting combined with banners).

2. Combine television, street banners and newspaper advertising.

3. You can try mobile phone text message advertising. The focus of mass messaging is on the hotel’s old customers. Be sure to use appropriate language and mainly introduce the hotel’s latest activities.

4. Put a pop-up ad or a relatively large flash animation ad or banner on the website (). The processing of web page animation and images must be consistent with the marketing content.

5. You can also use flyer advertising, but the quality of the flyer must be high.

Note: You can choose several of the above advertisements at the same time. The focus of promotion is in the urban area, but it can also be promoted to surrounding counties and cities. The minimum audience of the advertisement must be 150,000 people.

5. Other related strategies

Security guards must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined later); play some high-quality music in the lobby; the dishes must be served quickly; the layout of the lobby does not need to be too luxurious, but it must be beautiful and elegant, showing the flavor of the Mid-Autumn Festival.

Restaurant Mid-Autumn Festival Planning Scheme (VI)

The Mid-Autumn Festival is approaching, and thoughts of my country, my hometown and my relatives are lingering in my heart. But for everyone who is far away from home, the light of the bright moon knows no boundaries, and everyone can feel its comfort, just like the care of the motherland for her people, the comfort of a mother for her children. It will not be ignored due to the distance across the ocean, nor will it be blocked by thousands of mountains and rivers. As the saying goes, "Thousands of miles apart, we share the beauty of the moon."

Mid-Autumn Festival, like the Lunar New Year, is a time for family reunions. On the night of the Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts fruits, mooncakes and other foods on the table in the yard, and the whole family enjoys the moon while eating mooncakes. It is exactly “as soon as the moon is brought out from the sky, all the people on earth look up at it”. What a beautiful scene. As the Mid-Autumn Festival is approaching, I have come up with some promotional themes specifically based on the theme of Mid-Autumn Festival:

1. “Bring the Moon Home”

During the event, customers who spend over 100 yuan will receive a keychain with a moon on it. The moon keychains come in various shapes and are exquisitely made. There are some blessings engraved on them, such as Happy Mid-Autumn Festival, Wish you happiness, peace, joy, etc., as well as some poems and verses describing the Mid-Autumn Festival and the moon.

Instructions:

1. The key chains are custom-made by the shopping mall, and the order quantity is determined based on the restaurant’s sales. The custom-made cost of each key chain is controlled within one yuan.

2. Engrave the name of the restaurant on the keychain, or combine it with a blessing, such as "XX Restaurant wishes you a happy Mid-Autumn Festival."

3. Pick up the cookies at the designated place in the restaurant with your shopping receipt. The price is 100 yuan for one, 200 yuan for two, and so on. Please stamp the receipt after receiving it.

2. Random draw activities

After the customer pays the bill, the cashier can tell the customer to go to the designated location for a lottery. The customer only needs to hand the bill to the designated person, and the customer will have a chance to draw a random prize. The prizes for the lottery can be: "All drinks are free today", "Free ** dish today", and other notes may be "Next time you bring a guest, only charge one fee", "Your dessert is free today", and so on. You can set up awards based on the specific circumstances of the restaurant.

You can operate the instructions yourself according to the situation of the restaurant and hotel, so I will not go into details here.

3. Give special discounts to Mid-Autumn Festival packages

In order to promote and create a Mid-Autumn dining atmosphere, restaurants have launched new varieties of Mid-Autumn Festival set meals. At the same time, in order to attract more customers to order meals, we can give special discounts on the Mid-Autumn Festival set meals. The content of this needs to be carefully planned. I will not go into details here. It is just a reference for this activity.

You can operate the instructions yourself according to the situation of the restaurant and hotel, so I will not go into details here.

4. Customer Speech Mid-Autumn Night

While customers are dining, the restaurant can tell them: "Who would like to come up to the stage and give a short speech of 30 or 40 seconds?" Whoever receives the loudest applause from everyone will have his meal free today.

You can operate the instructions yourself according to the situation of the restaurant and hotel, so I will not go into details here.

5. Special offers for special guests

The restaurant issues VIP cards to important guests or specially designates certain guests tonight. For example, the VIP card number 922 is the most important guest and has special services and discounts.

You can operate the instructions yourself according to the situation of the restaurant and hotel, so I will not go into details here.

There is no specific explanation of the operation content for the following four theme marketing plan planning themes. You can operate them according to the situation of the restaurant and hotel. I will not go into details here. You can refer to the theme of the Mid-Autumn Festival catering and hotel marketing plan planning, or you can come up with some good ideas based on the ideas here. There is still more than a month to go before the Mid-Autumn Festival, so you still have time to plan in detail.

Author: Network

Source: Internet