Commonly used words by anchors in live e-commerce live broadcast rooms

According to the latest data this year, the number of daily anchors is still on the rise. In fact, many people have never done live broadcasts and are still only partially aware of them. The author of this article will share some commonly used live broadcast scripts based on his own work experience, hoping that it will be helpful to you.

1. Live broadcast opening

The first set of retention techniques:

Welcome everyone to my live broadcast room, please pay attention to me. I have just started the live broadcast and am warming up. Today I will mainly share with you a new way of playing, a method of selling goods that can make money quickly. A mother used this method to sell goods in her live broadcast room with only 20 people. She sold 14 orders in one live broadcast and earned a commission of 300 million. If you also want to start a business on Douyin and want to make money by selling goods on Douyin, please stay in my live broadcast room for a few minutes. Later, I will share with you how this mother made money through this way of selling goods.

I am a new anchor and need your support. Please give me a little red heart or light up a light board. Thank you!

Welcome XXX to my live broadcast room. Please pay attention to XXX. New friends who have just come in, please stay in my live broadcast room for a few minutes and don’t think I’m nagging, because I have just started the broadcast and am warming up. I will officially share this quick cash-in gameplay with you at a certain time.

The second set of tactics to retain people:

Today I will share with you a new way to sell goods and make money quickly. Currently, less than 5% of people on the platform know about this new way, and less than 1% of people are using it (you can add the example of mothers selling goods)

(This warm-up speech is suitable for new anchors who have not yet received an order. After receiving an order, you can replace the mother’s case with your own case.)

Remember: Don't say too many words of welcome and thanks when warming up the audience. Each time should not exceed 10 seconds. If you say too much, others will get annoyed. After you finish the welcome words, quickly add a gimmick. The purpose of the gimmick is to keep people, make others curious about your words, and make others think about what you are going to say next. Everyone must use the words flexibly according to the popularity of your live broadcast room and the speed at which people enter. When a large number of people enter the live broadcast room, use the words to retain them quickly. You can also repeat it several times. Don't say too much nonsense such as thank you and welcome.

Everyone should also remember: the speech skills are only one of the factors to retain people. Your state, speaking speed, tone, language rhythm control, and language fluency are all very important, so everyone must practice their own speech skills to retain people. When live streaming, the speech skills to retain people should be delivered in one go, without any other information in between. A smooth speech will make it easier for others to understand and stay in your live streaming room)

2. Live broadcast of halftime

The model has been explained. Everyone, follow my pace. Let's open the shared cart with me (action command). Let's look at the product in the next link, L'Oreal. Today, as long as you place an order for one of their products, you can become the manufacturer's authorized live broadcaster. After becoming an authorized live broadcaster, the manufacturer will give you a 35% commission, and you can also help the manufacturer share with the live broadcaster. After the live broadcaster you shared places an order, the manufacturer will also give you a 6% sharing reward. Now you can place an order (action command). You can hang up any product you shoot. After placing an order, add my Earth account number, and then I will help you connect with the manufacturer. After connecting with the manufacturer, your identity will be the same as mine. You can get a 35% commission by selling goods in the live broadcast room, and then help the manufacturer share the live broadcaster. After the live broadcaster you shared places an order, you will also get a 6% sharing reward. Then I will add you to the manufacturer's large group. If you have any questions, you can consult the manufacturer's customer service. After you place an order today, I will also give you a full set of Douyin operating materials and a full set of live broadcast sales speech and skills. Now that you understand, please place your order quickly (action instruction). After placing the order, add my Earth account, send me a screenshot of the order, and then I will help you connect with the manufacturer.

If you don’t understand this method of selling products or have any questions, you can type it on the public screen and I will explain it to you in detail again.

Let me do the math for you. How much money can you make using this method? Why can a mom make 300 million yuan by placing 14 orders when there are only 20 people in the live broadcast room?

Everyone, please follow my pace. I will first calculate the 35% commission for you. For example, the commission for the product 128 of Qiaozilan is 35%. So you will get a commission of 44.8 yuan for one order, right? If you place 10 orders, it will be 448, right? But this is not the most attractive thing. The most attractive thing is that the manufacturer gives us a 6% sharing reward.

What's the meaning? I just told you that for every sale made by our anchor, the manufacturer will give us a 6% sharing reward (this sentence needs to be repeated more than once, some people have slow thinking and need to be said several times). Okay, now let’s all calculate together how much the 6% sharing reward is? OK? Let’s see who figures it out first. Whoever figures it out first posts it on the public screen and I’ll follow him, okay?

(You can say this if no one replies to your message) To save time, let me do the math for you. 6% of 128 is 7.68, right? Assuming your ability is average and you can only share one anchor every day, then you can share 10 anchors in 10 days, right? If all 10 anchors you shared start broadcasting, and each of them makes one order every day, everyone calculates how much money you can earn? 10 * 7.68 yuan = 76.8 yuan, right? So what about the 100 anchors you shared with? 100*7.68 yuan=768 yuan (this is the income you can get without broadcasting every day), what about 1,000 anchors? You can all calculate it yourself, right?

Let me show you the screenshot of the income that the mom gave me (interaction). If anyone wants to see the income data of that mom, please type “want” and I’ll see how many people want to see it? (This interaction is to help you screen potential customers who want to place orders. You must always pay attention to the questions they ask.) Just show them a screenshot of my income, including the date of the month, the number of orders, and the amount of income. Explain it clearly by comparing the screenshots.

(Everyone must remember: this model must be explained several times in the live broadcast room before someone will place an order. Some people can understand it after listening to it once, but most people will not fully understand it and will not place an order until they listen to it more than 3 times. When I first started live broadcasting, I explained it more than 5 times, and it took an hour and a half before someone placed an order. Therefore, the live broadcast time must be at least one and a half hours to see the results)

3. Guide the ordering process

If you have any questions about the live streaming sales model I just talked about, you can type it on the public screen and I will explain it to you in detail. If you understand, please place your order quickly (action command). As long as you place an order for products worth more than 100 yuan today, we can help you connect with the manufacturer, place a double order, and pull you into our live streaming sales team. We will give you a full set of live streaming sales skills, and there will be teachers in the group to provide irregular training.

If 100 orders are placed in August, all products in the entire store can get a 35% commission. Before the live broadcast ends, I will tell everyone what time I will end the broadcast. If you haven’t placed an order yet, please hurry up and place an order (I must guide everyone to place an order several times before the live broadcast ends)

4. Lay the foundation

After explaining the model, you must lay the groundwork and guide from three aspects:

1. Talk about the trend of live streaming sales on Douyin

2. Crisis

3. Turning point

(You need to summarize the content by yourselves). Everyone must lay the groundwork after talking about the model. Don’t talk about trends and crises first. No one likes to hear that.

The above is what I have summarized for you, including the talk to retain people, the model explanation, the talk to guide orders, and the four aspects of laying the foundation for the model. This is the core content and everyone must practice more. You can also design the above talk to suit yourself according to your own ideas. The talk must be used flexibly and must not be rigidly applied.

Author: Tian Xingjian

Source: Tianxingjian