Promotion | Introduction to Fanstong Products

What is Fantong?

Official definition: " Weibo Fans Pass " is a marketing product based on Sina Weibo's massive user base to widely transmit promotional information to fans and potential customers. It will accurately deliver information to the target group based on user attributes and social relationships, and has the characteristics of massive reach, effective exposure, precise delivery, and multi-dimensional communication.

In simple terms, if you are a beauty product, Weibo Fans can target your ads through the background and promote them to women aged 20-40 who are interested in beauty and fashion. Your ads will be displayed on the Weibo homepages of these women. Of course, this is just one form of fan communication.

Three basic forms of display of Fantong advertising

1. Blog Post Format

It appears in the form of a blog post in the information flow of mobile and PC terminals. There is a recommendation logo in the upper left or lower left corner of the promotional blog post. The same promotional blog post is displayed once to the same user.

This form of advertising is almost indistinguishable from normal Weibo, so it is the most commonly used and most easily accepted by users. If the content of the ad is outstanding, Weibo users are willing to interact with it. It is applicable to a wide range of products and industries!

2. Application promotion

It appears below the Weibo post and is matched according to the content of the Weibo. There is a download button on the right, which can be downloaded directly by clicking it. Compared with blog posts, it is more direct and effective in attracting new users to the APP.

3. Account promotion

It is also based on the user's fan relationship, pushing the account to potential fans, cooperating with the fan service platform, and sending private messages after following. It is very effective for the needs of Internet celebrities and self-media to increase fans.

Fanstong's latest two product display forms

App Home Card

It also promotes app downloads, but this type of display is more eye-catching than the app promotion display. Most importantly, this location is a separate traffic, and the display level takes precedence over all its fan pass products. Not only can you download with one click and acquire new users, but you can also interact with fans, increase fans, and spread the word in multiple dimensions.

Nine-grid

It is integrated into the user's information flow in the form of multiple pictures + tags in a Weibo post. Clicking on the tags in the picture can directly download it, thus improving the conversion effect of the advertisement.

The directional dimension of Fanstong

① Conventional targeting, including age, gender, region, interest, platform and relationship. The first five items are relatively easy to understand, and the latter relationship refers to fan relationship.

For example, Taobao shop owner and internet celebrity A wants his promotion to be visible to all fans of his competing internet celebrities B, C, D, etc. In this case, he can set up fan relationships in the background and push the advertisements directly to the Weibo information streams of users who follow other internet celebrities. Regular targeted bidding starts from ￥5/CPM and ￥0.5/CPE.

②Data market: The data market is based on Weibo’s official data packages. Each data package contains Weibo users with similar characteristics, such as TV drama fans, white-collar workers, and other various data packages. The bidding starts at ￥30/CPM.

③ Custom data. This feature is in the trial operation stage. It is undoubtedly good news for companies that have their own user data. Custom data includes Weibo account, mobile phone number and email address. The bidding starts at ￥100/CPM.

After reading this article, I wonder if it helped you understand Fanstong. If you think it is too basic, it doesn’t matter. We will launch a series of advanced articles on Weibo information flow advertising to explain Weibo marketing to you clearly. Preview: The next article will talk to you about the backend operations of Weibo Fans Pass, so stay tuned!

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @老板娘 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!