7 major channels for increasing followers on Douyin

First, let’s briefly talk about the basic logic of increasing followers on Douyin . It can be understood in this way: when you post a video, the system will give you a certain exposure, and it will be seen by other users. If users like it, they will like, forward, and comment on it. Because your video is of high quality, the video will become popular. This is a positive cycle.

If the exposure given to you by the system for the video you send out fails to arouse effective interaction from fans, the system will judge the video as a low-quality video, and the exposure of the video will end quickly.

So, how can we make our videos get more exposure?

Tik Tok’s selection mechanism and popular content are mainly machine-selected.

Machine screening criteria:

Use Tik Tok to shoot directly, without other APP special effects, watermarks or watermark obstructions;

The image quality is clear (make sure to upgrade to the latest version of TikTok), and the image is not overexposed, too dark, or stuck;

Selected rating dimensions:

Creativity (unique creativity & high-quality plot, unique shooting and editing techniques);

Talent (dancing, singing, appearance, special skills, etc.);

Scenes (outdoors, crowded scenes, rich, beautiful and exquisite) ;

Degree of cooperation (actively participating in official challenges, off-site dissemination, etc.).

Now that you have the basic positioning and content ideas, here are five tips for increasing your followers and getting 100,000+ likes.

First, you need to be clear about the rules of Douyin.

First of all, Tik Tok has two ways of uploading videos.

1. Directly shoot and upload

2. Local video upload

Knowledge point: The default sound for local video uploads is the original sound, but you can also add music based on the original sound! Suitable for when you want to let others know what BGM is used.

Second, creativity comes first.

After becoming familiar with the rules of Tik Tok, we need a good idea to support it.

Posting original videos is the best way to get likes!

Here are some great ways to get a lot of likes:

1. Record interesting things in your life or share useful information

2. You can also learn popular dances, gesture dances, etc.

3. Use a series of facial expressions and body language

4. Travel records, show the beautiful scenery you see through videos

Third, control the quantity.

A good Tik Tok player will definitely control the number of his videos, rather than having too many.

Just imagine, if you post several posts in a row in one day, others will definitely be unhappy after seeing the screen full of them, and will have a certain degree of aesthetic fatigue, and the good works will be drowned out.

Fourth, the time of release.

The times when Douyin has the most people online are:

1. Friday night

2. Two-day weekend

3. 6pm-8pm on weekdays

Time your releases well! Your work will be seen by more people and become popular faster!

Fifth, add a good challenge.

There are different challenges on Tik Tok every day. Adding one when posting a video will increase your video exposure and attract more likes and attention from the same fans.

Someone asked, if the video posted on that day has nothing to do with the challenge, can it be added?

Of course you can, but if you are sure about the quality of the video, then don't add it. Adding it will be superfluous.

Sixth, @important people.

@your friends or people with many followers, maybe they will like it and attract more people

If there is really nothing good to @, then go @TikTok Assistant.

Of course, even if you do all these, it doesn’t guarantee that you will get 10w+ likes. Sometimes we also need some luck.

Let me interject a comment. Since we mainly serve enterprises in Douyin operation, they usually have corporate certified blue V numbers.

By adding identity attributes to quickly gain recognition from other Douyin users and increase followers, certification and V is a very fast and effective way.

Benefit 1: Platform traffic tilt

After adding V, Douyin official will have a bias in traffic, and your video works will be given priority in entering the Douyin recommendation pool, increasing the probability of becoming popular; at the same time, it also increases your credibility with other Douyin friends, thereby increasing your fans. After certification, there will be obvious markings to increase credibility.

Benefit 2: Increase exposure

In terms of exposure, authenticated users are ranked at the top of the search page. In the friend list, the unique V logo increases recognition.

(Search ranking will be higher after certification)

Benefit 3: Get recognition from advertisers

Certified Douyin users are more likely to be recognized by advertisers and gain financial returns. Especially for Douyin users with hundreds of thousands of fans, certification is a means to quickly increase fans and realize commercial monetization.

The following are seven specific and practical channels for increasing followers:

1. Make a hit video and get platform recommendations

1. Creative content

As a short video content platform with strong sociality, of course, if Douyin wants to obtain traffic distribution from the Douyin center, the content of Douyin must conform to the essence of high-quality content. Many people feel that TikTok is addictive as soon as they come into contact with it and can scroll through it for hours. If there is no high-quality creative content, how can we ensure user stickiness?

The magic of Douyin content lies in that it captures the essence of the content, satisfies users' curiosity, resonance, freshness, and their seven emotions and six desires, five senses and six perceptions, so this is also the direction that our Douyin operators should think about when creating content.

What kind of content is most popular on TikTok? To summarize the rules, the common elements that can attract users in Douyin are:

Beautiful girls and handsome guys sell their looks; cute pets sell their cuteness; funny entertainment sells their playfulness; counterintuitive and novel things sell experiences; potential current tasks sell curiosity; and fast pace sells a sense of picture.

2. Rich themes

Douyin’s distribution mechanism is different from traditional content distribution platforms. Based on past experience, the recommendation pool operated by Douyin should be proportionally controlled and strategically deployed. Traditional content distribution platforms tend to recommend content related to users’ interests, so the platforms often hope that users’ topics are relatively concentrated, while Douyin’s content operation personalized recommendation mechanism adopts a topic type ratio strategy.

In fact, this is easy to understand. If you like traveling, all the recommended videos on Douyin are travel-related. Although the videos are all very beautiful, it’s easy to get bored with them, right?

At present, the content personalized recommendation mechanism of many platforms still adopts the traditional personalized algorithm recommendation mechanism, while Douyin adopts the mechanism of constantly adjusting the content in the operation pool to ensure a reasonable proportion of different types of topics, and achieves the effect of achieving a multiplier effect by controlling the operation pool and coordinating the weak personalized algorithm based on likes and attention.

3. Stay updated

Like other short video platforms, Tik Tok keeps updating its video content. Be sure to stay as active as possible and update your videos frequently so that everyone knows you exist. Otherwise, it will be difficult to get recommendations from the platform and it will be easy to lose fans.

The more likes a video has, the more likely it is to be recommended as a hot topic. This is the fastest way to increase followers, but also the most difficult to do.

2. Write comments on popular videos

As soon as Douyin was launched, industry insiders believed that it was an app with strong social attributes. From Douyin's operating strategy, it can be seen that Douyin wants to create a content exchange and interaction with the publisher's content as the original material and the participation of the whole people in processing. Therefore, if you want to increase the number of Douyin fans, you can accumulate user attention by participating more in the interaction and commenting on popular videos.

The comments must be written in a personal and interesting way to attract others' attention and become your fans.

3. Take advantage of the hot topics

When it comes to the increase in the number of user followers, it is of course inseparable from the exposure of short videos. Only when the exposure increases can many people see it and then guide users to pay attention. What needs to be mentioned here is the participation in topic activities on the Douyin platform. The traffic cannot be underestimated, and the effect of increasing fans is also very good.

Especially some hot topics that are easy to resonate with, such as the hot topics on Douyin that have been very popular recently. Many people are shooting them, so you can follow suit and imitate them to get traffic.

Riding on hot topics is more real-time, and the hot topics on Douyin will never be interrupted. You should search and follow them frequently. Popular music, celebrities, and events can also be hot topics that you can ride on.

4. Follow and promote each other

No matter you are a grassroots or a big V, following and promoting each other is quite effective for increasing fans on Douyin quickly. When you first start, you can follow and promote each other through channels like Douyin mutual following QQ groups. Following each other with Douyin friends is the simplest and fastest way to increase fans quickly. When you have accumulated a certain amount of fans, you can find people with similar level of fans to promote each other.

In the early stages, make full use of the 500 operations and attract a large number of attention. There will always be a considerable number of people who will follow you back. If you write a "mutual follow" tag, I guarantee that many people will follow you. However, if someone follows you, you should also follow them back. Cheating followers is not a long-term solution.

When grassroots and big Vs promote and follow each other, the only difference is the scale, and the strategy remains the same. Mutual following was once one of the best ways to quickly increase Weibo followers. Now it has been tested for its effectiveness in Douyin. Currently, the official has not imposed any decisive restrictions, so if you want to do it, you can do it with all your strength.

5. Social media platform diversion

For Douyin, which has a particularly strong social attribute, when you think about "how to increase Douyin fans", you should first think of social platforms. If you have operated social platforms before, and when you have accumulated user resources on social platforms such as Weibo, WeChat and other self-media platforms, then directing traffic from those social platforms will greatly increase the efficiency and effectiveness of adding fans.

Finally, a few notes:

1. Complete your personal information and nickname. It should be nice and related to the content of the videos you post so that it is easier to search. It is best to have a personal signature that explains what you do so that fans can easily get to know you.

2. The video should be creative and different from others, because Tik Tok supports originality and is interesting to watch. After uploading the video, you should interact more with fans to increase fan stickiness and guide them to follow, like and comment.

3. Operate Douyin after its positioning is clear and post content carefully. If the content is messy and has no theme, it will easily be demoted. Make sure to update it every day and keep it of high quality every time.

6. Place ads

In addition to running your own backend operations to place ads on Dou+, you can also place Douyin’s official native and creative information flow ads.

You can operate Douyin+ advertising in your account yourself. Generally, you first look at the natural traffic, and then place 200 tests. After the data comes out, it means the quality is good. You can add 500-5000 to get quick exposure.

Users who use TikTok will definitely encounter this situation: after watching a few TikTok videos, they will come across a TikTok information flow ad marked with the word "Advertisement". This form of advertising is also one that brands often encounter.

Information flow advertising is based on massive amounts of information, and the advantages of Douyin’s information flow advertising lie in its originality, creativity, and customization, which basically have no impact on users’ viewing experience.

The cases we are more familiar with are Airbnb, Chevrolet, and Harbin Beer’s launch of Douyin, which was the debut of Douyin’s brand video advertising. It is understood that Airbnb’s brand favorability increased by as much as 89.2% through this advertisement. Sophie also launched two information flow advertisements on Douyin. During the two-day run, the total number of video views reached 16 million. Good advertising results are bound to attract more advertisers to place ads.

Douyin and Toutiao are both media platforms developed by Bytedance, so Douyin ads and Toutiao ads are delivered using the same advertising platform - Bytedance ad delivery platform. Bytedance ad platform includes four media: Toutiao, Xigua Video, Huoshan Video, and Douyin. When delivering ads, you can choose to deliver to one of the media or all of them. The payment methods and prices of the four media are the same.

The charging model, price and precise advertising targeting of Douyin’s advertising on the backend of Toutiao are the same as those of Toutiao. You only need to activate Toutiao advertising and set up the delivery yourself in the advertising backend.

A more conventional method is CPC, which is similar to the concept of Baidu bidding. The more you pay, the higher you will rank, and the more exposure you will get. The same applies to bidding with Baidu. You need experience in advertising and data optimization. You can find someone with experience to help you.

7. Celebrities and KOLs attract traffic

Douyin has not only cultivated a large number of Douyin celebrities, but also attracted a large number of stars to join. Because Douyin has created a good and active community atmosphere, ordinary audiences can directly interact with celebrities or influencers through Douyin. Based on past experience in social media communication, their influence cannot be ignored.

Douyin also uses the celebrity effect when spreading its content on its own platform. It has collaborated with Da Zhangwei to create the theme song of "If You Don't Accept, Come and Fight". At the same time, the site also launched the #Da Zhangwei不服来抖# challenge zone, in which Douyin influencers took over the challenge. From release to traffic generation, it received hundreds of millions of exposures in just three days. This wave of operations is really unacceptable!

Douyin KOL marketing covers a variety of content marketing methods such as technology, music, dance, beauty, emotions, cute pets, etc.

One point worth emphasizing is that compared to other short video platforms that have embraced MCN and emphasized the head effect and media communication effect, Douyin, which is composed of UGC and KOL as the core, is more original, pays more attention to the participation of ordinary people, and the performance effect is more real and natural!

Author: Tang Xiaohan

Source: Tang Xiaohan

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