How to operate a WeChat public account? Any operating skills?

With the development of Internet marketing and promotion, WeChat marketing has gradually been welcomed by major corporate websites. Many people want to use WeChat marketing and promotion to better develop their brands, attract more traffic, and make their websites or brands run better. However, how much do you know about WeChat public account operation skills? How to operate? What are the operating skills? Today, I will list some WeChat operating skills for your reference.

How to operate a WeChat public account? Any operating skills?

1. Establish a dedicated operation team or let a dedicated agent operate the platform
Why do we need a professional team to operate it? Because there are many ways and channels for marketing and promotion on WeChat. Only a dedicated team can achieve better results by operating WeChat with heart. If you only send WeChat messages occasionally, the promotional effect will be limited. Those who choose WeChat must be familiar with it. If you are not familiar with WeChat, how can you operate it?

2. In WeChat marketing, you should promote more content with your own brand characteristics

Many people are accustomed to copying and pasting some insightful texts in WeChat marketing promotion to stimulate everyone's resonance. They especially like to pick out inspirational quotes or some things that are repeated by the crowd. This kind of marketing is ineffective. To truly make good use of a public account is to write content that is relevant to yourself, highlight your own characteristics, and attract consumers' attention.

3. The promotional information must be in line with the needs of consumers

Only by writing texts that meet the needs of consumers can you stimulate their interest and attract their attention. In addition, there must be sales guidance. Information without sales guidance content is a waste of time, because the key is to guide consumers to forward.

4. The core of WeChat is interaction

When using WeChat, you must always maintain communication and contact with your customers, care about your customers, and turn WeChat into a platform for communicating with customers on mobile phones. It can even be a new entry point for communicating with customers. You can always understand your customers' feelings and optimize yourself.

5. Soul Interaction

No one can really communicate with customers on WeChat 24 hours a day. If you want to truly interact and resonate with your customers, in addition to daily communication, you can also design your own titles and content information. It is best to speak to their hearts and make them feel moved.

6. Doing things is more important than writing articles

Graphic messages are not just an article. We can also use them to spread events and attract the public's attention.

7. Integrate social media and create a matrix

We cannot abandon Weibo, QQ and other promotional means and only use WeChat. We must integrate all promotional media, echo each other, and increase the intensity and effectiveness of publicity.

8. Closed loop

The inability to close the loop is a big problem. For example, the picture and text recommend a tourist destination, but there is no registration channel at the end, which closes the link. Such marketing will not be effective.

9. Make full use of the resources around you

Don’t ignore your circle of friends, crazy fans, and VIP users. Organize them and let them promote you and increase your promotional power.

10. Targeted Communication

If you have the conditions to contact industry professionals or opinion leaders to help you forward the article, the effect will be beyond your imagination.

11. Do a good job of user classification

Do a good job in customer classification and gradually optimize users. New customers can be used for hype, fan circles can be used for dissemination, and old customers must be consolidated.

12. Be realistic

If you don’t have certain capabilities, don’t try to be the best corporate media, because you can’t compare with the WeChat public accounts of traditional media. What you need to do is to find a position that suits you based on the media of your products and services.

In short, the core of the WeChat public account operation skills is to focus on customers, stick to your own reality, take sales as the purpose, and guide customers to do the greatest promotion and marketing for you to increase your popularity.