New Advertising Law: These copywriting words have been banned, and violations may result in a fine of up to 1 million!

With the implementation of the new advertising law, various platforms are becoming increasingly strict in reviewing the creative content of information flow advertising copy .

So today I have sorted out the restricted words in the new advertising law for your reference. Remember to avoid them when writing copy~

1. The word "most"

most, best, most, most loved, most profitable, optimal, most excellent, best, largest, greatest extent, highest, most advanced, highest end, most luxurious, lowest, lowest level, lowest price, lowest, cheapest, lowest price ever, most popular, most popular, most fashionable, most gathered, most suitable, most comfortable, first, most advanced, most advanced science, last, latest, latest technology, latest science

2. The word “one”

No.1, No.1 in China, No.1 in the whole network, No.1 in sales, No.1 in ranking, only, No.1 brand, NO.1, TOP1, unique, No.1 in the country, legacy, one day, only once (one), the last wave, one of the top X brands in the country, sales champion (certification from the Housing and Urban-Rural Development Commission is required for use)

3. Level

National, international, world-class, tens of millions, millions, star-level, 5A, Grade A, super Grade A

4. Extreme Words

top (top/cutting-edge), top enjoyment, high-end, best, excellent (excellent/absolute), ultimate, extreme, extreme, extremely, perfect, excellent (excellent), to, supreme, ultimate, perfect, perfect product, perfect, perfect seat, finale, to win the championship, unprecedented, unparalleled, out of print, unparalleled, none other than this, peak, unprecedented, unmatched, top, top-level, top crown, final, perfect, outstanding work, non-reproducible, unrepeatable, unique, every inch of land is worth a lot of money, to the fullest, incomparable, unique, outstanding, outstanding

5. Scarcity

unprecedented, unparalleled, out of print, rare, extremely rare, scarce, one-of-a-kind, never to be found again, rare treasure, priceless, hard to come by, rarely seen in the world, hard to come by, unprecedented, few and far between, few and far between

6. Exclusive

Exclusive, original, unique, developer, creator, originator, inventor

7「First/Home/Country」

first, first choice, exclusive, first launch , chief, capital, first choice, second to none, the first in the country, national leader, national gate, national residence, first time, fill domestic gaps, international quality

8. Gold

Gold shops, gold value, prime locations, money, financial exchange pictures, foreign currencies

9. Brand

big brand, gold medal, famous brand, trump card, leading the market, superstar, famous, boss, supreme, champion, king, king of kings, king of villas, royal

10. Lead

world leader, (far) leader, leader, guide, pioneer, pilot, shine

11. False

Unprecedented, unprecedented, permanent, omnipotent, 100%

12. Authority

Special supply, exclusive supply, recommended by experts, recommended by national leaders, using RMB pattern (except those approved by the central bank)

13. Suspected of defrauding consumers

Click to receive prizes, congratulations on winning, free tickets for everyone, click for surprises, click to get, click to turn around, receive prizes, and participate in lucky draws. Note: Gifts (must indicate name, price, quantity and deadline)

14 "Suspected of misleading consumers"

Sold out, sold out, if you don’t grab it now it will be gone, lowest price in history, it won’t be cheaper, without him, xx, miss it and never again/miss it (if you miss it, you will have no chance), unprecedented, thousands of people are scrambling, everyone is scrambling/buying it up, get it for free, live for free, 0 down payment, (no down payment required), zero distance, “you set the price”

15. Text

Foreign characters must not appear alone (if foreign characters appear, they must be marked in Chinese), calligraphy, traditional Chinese characters, or uncopyrighted fonts (Hanyi) are not allowed.

16. Right of Publicity

Citizen portrait rights, children portrait rights, star portrait rights, celebrity portrait rights, celebrity cartoon images, cartoon images

17. Education

School name, further education, education escort, nine-year education, one-stop education, living in school district housing, priority admission, 12 years of education worry-free, worry-free throughout the whole process, let your child win at the starting line

18. Household registration

We promise household registration, blue-stamp household registration, immigration, and buying a house. Everything is solved.

19. Feng Shui

Upwind and upwater, gathering wealth and energy, treasure land, holy land, mansion, dragon vein (noble vein), mythological figures from the East and the West, dragon vein land, Feng Shui treasure land, unity of man and nature, heavenly stems and earthly branches, uphill and upwater - enjoy the best upper city, geomancy

20 "Feudal"

Imperial capital, imperial city, royal territory, royal family, royal family, royal family, palace, White House, royal palace (mansion), royal residence, government agency, administrative building, XX embassy, ​​XX border

21. Discriminatory terms

aristocrat, noble, hidden, upper class, top, rich area, famous family, XX class, XX class

22「Activities」

National large-scale events (Winter Olympics, Olympic Games, World Cup), Double Eleven (registered by Alibaba and cannot be used)

23「Value/ Investment 」

Appreciation value, value depression, natural value, 100 billion value, investment return, crowdfunding, copycat, stock speculation is not as good as buying a house, unlimited appreciation potential, buy and earn

24 "No evidence in the data"

House rate%, XX acres, XX kilometers, XX square meters, hot sales of X billion, % greening rate, % volume ratio, hot sales of X billion, hot sales/sales of XXX sets, XXX owners

25「Transportation/Facilities」

Direct access to the doorstep, on top of the subway, within easy reach of the subway station, thousands of acres of parks, surrounded by several large shopping malls, next to Wanda , airport radiation area, supermarkets, shopping malls, schools, hospitals, etc., X subway lines, X bus lines (verified), next to the subway (within 1 km)

26 "Unable to prove specific geographical location"

CBD coordinates, CBD core, city core, you are in the city center, I am in your heart, center, center of gravity, hub, focus, hinterland, landmark, city center, above the world

27 "Limited Time Event"

Limited time must have a specific time (today, today), a few days and nights, countdown, now, just, only for, weekend, anniversary, special offer party, shopping party, flash sale, brand group (must have an event date), end at any time, price increase at any time, price reduction immediately

28 "No pre-sale license"

No pre-sale license: no mention of opening

Pre-sale only: no mention of hardcover allowed

If it is not built: it is forbidden to reflect the decoration style (fine German decoration, derived from a century-old heritage, XX stone is used indoors)

29 "Others"

National flag, national emblem, national anthem

Time represents distance, all sourceless data

Transportation, commercial, cultural and educational facilities that are being planned or constructed (suspected of misleading publicity)

All pictures included in the article are marked with attributes (model room real picture/real picture/effect picture)

Loan service: You should provide the loan bank, name, loan amount, and term (including installments and daily payments)

The monthly mortgage payment needs to indicate the bank name, loan amount and term

Only RMB is allowed for settlement, no foreign currency is allowed

About ranking: first, second, first, top three, top ten, etc.

The content of the advertisement is exaggerated and untrue

Content from a certain newspaper, magazine, website, etc. appears in the fold

Summarize:

The above are the words we need to avoid. Please pay attention when writing copy. If you have any questions, you can scan the following QR code to add customer service consultation~