Little Red Book Promotion Notes Marketing Strategy!

If you ask me which platform users enjoy watching advertisements the most, it must be Xiaohongshu ! Since its establishment in 2013, Xiaohongshu first produced pure PGC content, and now it has become a lifestyle sharing platform based on UGC content, which is not easy.

From PGC-style one-way output of shopping guides to UGC-style overseas shopping sharing communities, the note sharing by many celebrities and high-quality experts has become a well-known "grass-planting platform" in the industry as well as a "soft article gathering place." The new round of internal testing of Taobao Mobile has achieved the integration of content with Xiaohongshu, which means that you will see Xiaohongshu on Taobao in the future. The population with medium consumption and above, mainly women, forms an ultra-precise traffic pool.

On Xiaohongshu, users share and record every detail of their lives through short videos, pictures, and text notes. Merchants mainly promote their products through videos, pictures, and text notes in different forms to gain exposure and generate sales conversions. So how do you write Xiaohongshu notes? Next, the editor will share with you the marketing strategy of Xiaohongshu notes.

How to write Xiaohongshu notes?

It is basically a process from cognition - interest - purchase, so the key to using Xiaohongshu well is to take good notes.

If you have deep pockets, be prepared to spend. You can start by laying out a large number of notes from amateurs and brand accounts, then sign contracts with celebrities to use the celebrity notes to trigger conversions, and cooperate with a large number of notes from top and mid-level experts.

This would cost at least tens of millions.

Most people certainly can’t afford it, so most of them operate the official account to post notes, find some amateurs to spread the word, and occasionally add some notes from experts.

How to write notes in Little Red Book?

1. The content of Xiaohongshu notes should be true and the emotions should be sincere.

2. The content of Xiaohongshu notes can be longer, with both pictures and text.

3. The content of Xiaohongshu notes cannot contain any advertising text.

4. The content of Xiaohongshu notes should be written around some products, and the theme should be clear.

Remember, you must first understand the three points of "what the channel is, who the target group is, and what content to produce". If you don't think about these three basic points carefully, the effect of taking notes will be greatly reduced, and you may even go in the wrong direction!

channel:

80% of Xiaohongshu's active users are women, mainly from first- and second-tier cities. 70% are white-collar workers, civil servants, and students born after 1990. They have stable careers, strong spending power, their own consumption opinions, like to share, and yearn for a good quality life.

In addition, for this user group, Xiaohongshu's official positioning is to provide young girls who love beauty with relevant guides, hot news and user experience sharing on fashion, skin care and lifestyle.

Currently, Xiaohongshu’s content covers 18 hot topics including fashion, skin care and makeup, sports and fitness, food, travel, celebrities, etc., all of which are closely related to the lives of young girls.

Target group:

Young girls in first- and second-tier cities and young girls born in the 1990s who love beauty pursue a healthy and quality lifestyle.

Notes:

When taking notes on Xiaohongshu, Xiaoxin roughly divided the content topics into three categories.

1) Focusing on official topics, split and extend topic keywords and integrate them with your own content.

For example, fitness content can be extended to include fitness tips, practical inventory, methods and tricks, personal experience, quick shortcuts, advice from health experts, popularization of professional women's health knowledge, sharing of fitness product experiences, etc.

2) Own brand content, integrated with topics.

For example, product features, brand dynamics, holiday promotions, brand values, product efficacy, usage methods, tips, special uses, user guides, user experience, etc.

3) Hot topics.

Relevant hot news in all the above categories, and related content planning based on the hot topics.

We can make content plans, do table statistics, and then test different forms of content. I personally recommend solid knowledge, product evaluation experience and conscientious recommendations first, it's reliable!

Well, the above is the marketing strategy of Xiaohongshu notes that I shared with you. Friends who don’t know how to write Xiaohongshu notes should collect it quickly!

Author: Zhurun.com

Source: Zhurun.com