Toutiao officially launches CPA (cost-per-acquisition) model

The conversion cost is sometimes high and sometimes low. What should I do if it is unstable?

What should you do if you spend a lot of money but the conversion numbers are pitifully low?

The boss has set the KPI, but I don’t know how to bid or how to control costs?

With CPA, this is no longer a problem!

Ask the advertising industry, what is CPA? There is no escape from the transformation. Small and medium-sized locals are happy to welcome you with conscientious products!

Next, Toutiaojun66 will show you the correct way to use CPA for live text and picture broadcast ~~

What is CPA

CPA (Cost per Action) bidding, also known as Smart Conversion Bidding 2.0, is based on the user's conversion behavior on the landing page , such as submitting a form, making a phone call, clicking a button, etc., truly achieving no conversion, no payment.

Warm reminder: Currently, CPA bidding is only available to small and medium-sized advertisers, and only supports landing page delivery purposes. Landing pages must be created using Toutiao website building~

CPA Features

1. Protect the rights and interests of small and medium-sized advertisers

The first product that charges based on conversions. No conversions, no fees, ensuring advertisers do not lose money

2. Advantages over CPC bidding

CPA can locate deeper user conversion behaviors in the landing page. With the same consumption, it can obtain more conversion volume and ensure the conversion cost.

3. More stable conversion

Intelligently select high-quality traffic that may generate conversions without any threshold to promote conversions. And can control the average conversion cost within the bid range

4. Bidding is more direct

Directly input the conversion cost target of KPI assessment as the bid, and let the system automatically complete the rest. Currently, it supports forms, phone calls, online consultations, buttons, maps, lucky draws, etc. as bid targets.

CPA Excellent Case

In the early days of going online, we adopted the CPC bidding method. The traffic collected by the form fluctuated greatly and the conversion cost was not very stable. Later, we copied the CPC plan and adopted CPA bidding. Through the previous CPC running data, we only targeted the age. The effect was significantly improved and the form cost decreased by 40%. Now we have decided to increase the daily consumption budget by 300 yuan per day.

By Mr. Du from Hefei xxx Home Furnishing Co., Ltd.

Delivery effect: The daily budget can be basically consumed every day, the average form collection cost is 35 yuan, and the assessment cost is controlled within 40 yuan.

CPA delivery effect case

Data source : Toutiao advertising platform

How CPA is used

The first step is to select the landing page delivery purpose and create an advertising plan

Step 2: Fill in the Toutiao website landing page link

Step 3: Select conversion as the optimization goal, select CPA bidding method, set conversion type, bid, budget, etc.

Kind tips:

1. When filling in the landing page link, you cannot change the main domain of Toutiao website (www.toutiaopage.com), otherwise the conversion target will not be recognized.

2. The minimum daily budget for CPA is 300 yuan. After one day, the system will provide a recommended bid for plans that cannot be fully spent on the daily budget.

3. If you don’t know where to go with CPA delivery, just copy the CPC plan with the best volume in your account and change it to CPA bidding. The effect is awesome. I won’t tell ordinary people about it. Hehehe.

4. CPA optimization perspective: When the CPA volume decreases, don’t be anxious or panic. Optimize from three perspectives - bidding, creative (optimize ad click-through rate ) and landing page (optimize conversion rate ). Among them, increasing the bid is the most direct method, and optimizing the landing page is the most critical.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article is @头条哥 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map