Pulandian SEO Training: SEO Company | How do large websites perform SEO optimization?

SEO optimization is an ongoing process. Managing large-scale website SEO usually requires the coordination of multiple units. Within the company, it usually requires a core person to coordinate various related matters. Sometimes, large-scale SEO optimization does not focus on SEO-related methods, but pays more attention to implementation.

SEO Company | How do large websites perform SEO optimization?

So, what are the common steps for SEO of large websites? Based on past work experience, Xiaohei SEO believes that when operating a large website, the main steps are as follows:

1. Teamwork:

① Establish a team: Because professional vertical websites, even portals, have extremely fierce competition through search engine marketing, we must use promotion channels to discover so-called website ranking masters and industry experts to ensure that each technical position is filled with talents with many years of practical experience.

② Clearly define responsibilities: The internal team of a large website does not allow one person to hold multiple positions, and the division of responsibilities is clear, allowing professionals to do the work of experts.

③ Job training: Any expert is not perfect, and he will have videos. Before the implementation of the new project, it is very important to conduct centralized job training and distribute relevant instructions.

④Project evaluation: Project evaluation is a step in ROI calculation. It must assess the expected results, calculate the costs, and apply to the competent authority for relevant expense budget.

2. Optimization strategy:

① Strategy: Because large websites have high investment budgets and incur a lot of labor costs, when making improvement plans, they usually emphasize the use of white hat SEO strategies. Do not use any negative strategies. Once they are severely hit by the optimization algorithm, they often lose more than they gain.

②Method: The optimization method of SEO for large websites does not focus on the transfer of external resources. The core reason is that large websites have sufficient resources, create a large amount of high-quality content, and create a high-quality website structure and page experience to improve customer experience.

Therefore, considering certain external link compatibility, it is more focused on: internal SEO of the website, for example:

1) Deeply explore millions of dictionaries in the manufacturing industry

2) Create high-quality content and arrange UGC reasonably to increase the total traffic of long-tail keywords

3) Effectively control page crawling frequency and increase the page Baidu inclusion rate

4) Deeply understand the potential search intent, carefully write TDK, and increase page clicks

5) Enrich the page content and create a special lecture polymer page

6) Optimize the landing pages of products and web servers to increase conversion rates

7) Perform statistical analysis on time and convert it into phased reports for new projects

3. Performance evaluation:

Of course, reasonable KPI performance evaluation is helpful to ensure the successful promotion of the new project. Therefore, you may need to pay special attention to the statistics of the following SEO indicators:

① Increase in daily search traffic for well-known brand words.

② The presentation volume, average ranking, and page views of the core product words in the website.

③ Long tail keywords closely revolve around core product words to increase total traffic.

④The annual growth rate of external links, including the total number of URLs and the number of separate domains.

⑤ The waiting time, bounce rate and conversion rate of related products of the core page.

In theory, based on past experience, when doing KPI performance appraisal, you can refer to the above goals and formulate relevant evaluation criteria.

Large-scale website SEO is a systematic system output. As long as the main framework structure constructed by the project manager is smooth and has certain resource compatibility, it is relatively easy to optimize.