Xiaohongshu promotion notes targeting skills and flow limiting precautions!

Imagine what kind of effect it would have when you are promoting on the Xiaohongshu platform and the majority of the groups covered by your promotional information are potential customers of your products? Undoubtedly, it can not only greatly save time and money costs, but also greatly improve the conversion rate of products. In view of this, "Tomato Studio" combined with its own promotion experience, summarized for everyone how to push notes to your target audience better and more accurately when promoting on the Xiaohongshu platform.

1. Xiaohongshu’s targeted audience

1. Set accurate labels for your notes

I don’t know if you have noticed that when a user registers an account on the Xiaohongshu platform, the platform will prompt the user to select the category they are more interested in. This is a precise label that the user sets for himself. In the subsequent use process, the platform will give priority to recommending the category information selected by the user, so in your notes, set an accurate label for yourself, and the platform will help you push this note to potential users with the same label.

2. Set keywords

The role of keywords can be simply understood from the following two points:

(1) When a user actively searches for a keyword, it at least proves that he or she has a demand for such information and products for a period of time. When you have made corresponding keyword layout in the title, first sentence, first paragraph and content of the note, you can increase the chances of the note being searched when users search. Increasing passive exposure can also improve product conversion rate. When setting keywords, you can set more keywords appropriately to increase the chances of your notes being searchable.

(2) Another point about keywords is that they also have a function similar to that of tags. After all, your keywords are sorted and summarized based on your product information. We have already talked about their role when setting precise tags, so we will not go into details.

3. Pay attention to the quality of your notes

The quality of notes can actually be briefly described in two points:

(1) Content quality. Here we do not emphasize the text in the notes. But at the very least, your notes should be written around keywords to highlight the central idea of ​​the notes! Then there should be no common sense errors, the sentences and character settings should be fine, and of course it would be best if the text layout could be optimized.

(2) Picture quality. Here I would like to emphasize the picture quality because this point is really important in Xiaohongshu notes! too! too! It’s important! Therefore, whenever possible, you must maintain the originality and clarity of the image. If you have a certain aesthetic ability and can make the image content richer and higher quality, that would be icing on the cake. After all, the main users of the Xiaohongshu platform are mostly young people. In their browsing and reading habits, the impact and temptation brought by pictures are often much greater than those of text.

4. Appropriate human intervention, such as commenting, liking, etc.

When Xiaohongshu platform assesses the quality of a note, in addition to the keywords and pictures we just mentioned, another factor is the feedback after the note is sent. Manually like, comment and collect notes appropriately to improve the activity and feedback of your notes and increase the weight of your notes. This will allow the Xiaohongshu platform to more quickly and better identify the quality of your notes, thereby supporting the promotion of your notes.

2. Is the deterioration of Xiaohongshu note feedback due to traffic restriction?

Since March 15, many businesses and even individual users have said that it is becoming increasingly difficult to make notes on Xiaohongshu. Originally, after a note of relatively high quality is posted, it will receive a good number of likes and comments. But now, after many notes are sent out, there are few responses, and there are frequent warnings of violations. What is going on?

Usually in this situation, our first reaction is that we are being restricted. In fact, during the 3.15 period, Xiaohongshu's overall backend system was upgraded, so a lot of data was not updated to personal accounts in the first place. In other words, it is not that your notes have no traffic, but because of a system problem, the data is not fed back to your personal account in a timely manner. There is no need to worry about this situation. But other than these situations, it is very likely that your account or notes have been restricted due to violations.

Speaking of traffic restrictions, although we will actively avoid violations to avoid traffic restrictions, it is very likely that only some unnoticed aspects will lead to traffic restrictions due to violations. The more common situations are:

(1) There are obvious promotional intentions and advertisements in the notes, but there is no @insert advertisement

(2) The note contains sensitive or banned words

(3) Manual intervention in notes leads to abnormal note data

(4) The private message contains contact information and promotion information

(5) The account has posted a large number of notes in a short period of time, which may be suspected of promotion.

(6) The account has sent illegal notes multiple times

Based on the above possibilities, if you have determined that your notes or account have violated regulations and have been restricted, what should you do?

First, let’s talk about the issue of notes. If only a single note is restricted, it will not have a significant impact on the overall quality and weight of the account. When you post notes later, you should be more careful to avoid any violations, or make adjustments to the content in the short term. Also, please note that you should not adjust the notes you send normally many times, and do not modify the notes that have been put in the black room, as this will only speed up the process of your account being blocked.

And if your account is restricted due to multiple violations, I tell you very clearly that you should just change your account! There's really no good way to resolve this situation. Don’t think it’s a pity to lose an account you have worked hard to maintain because of violations and traffic restrictions. After all, with the development of the Xiaohongshu platform, the rules and requirements will only become more and more stringent in the future. At the same time, you should also be wary of those people on the Internet who claim to be able to help you remove account traffic restrictions, because 100% of them are scammers.

In the final analysis, it is not an easy task to maintain a high-quality account and notes. Paying attention to the following points as much as possible can effectively help you maintain the weight of your account and promote your notes:

(1) Pay attention to the content of the notes. Avoid using banned or sensitive words. The writing style and character setting should be normal and reasonable.

(2) Set keywords for your notes. You can set multiple keywords and write your notes around them.

(3) The content of the note should not be suspicious of advertising. If the promotional intention is too obvious, it is better to directly @insert the advertisement.

(4) Pay attention to the overall layout quality of the notes, and avoid using banned words or sensitive words in the content.

(5) Do not lay out a large number of notes in a short period of time

(6) Do not include contact information or promotional information in private messages, such as QQ, WeChat, phone numbers, etc.

Related reading:

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2. There are 7 ways to promote on Xiaohongshu. Have you ever made a mistake?

3. For promotion on Xiaohongshu, just read this article.

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19. How to use Xiaohongshu KOL to promote products?

Author: Tomato Studio

Source: Tomato Media Studio