How many fan promotion techniques do you know?

Many businesses feel confused about Weibo promotion. They promote very hard, but the results are not satisfactory. How many practical tips do you know about Fanstong promotion?

1. Pictures and texts are more eye-catching than videos

Although video information can more completely display the information to be promoted, there are certain differences between the promotional effect of video blogs and graphic information. Videos require higher levels of creativity. Nowadays, users’ tastes are becoming increasingly unpredictable, so graphic and text promotions can show more different styles and reach a wider audience.

2. Open the comment function

Some Weibo accounts have a setting that only those who follow them can comment. If you want to promote, it is recommended not to set this function. Only by directly opening comments can we better improve user favorability. However, if the products are more likely to receive negative comments, it is recommended to turn off the comment function. This also depends on whether the promotional content requires interaction with fans, and then decide accordingly.

3. Promotional information is pinned to the top

Weibo has a pinning function. Since it is a blog post that needs to be promoted, we can set it to be pinned. After the blog post is pinned, users can directly see the promotional information when they enter the account homepage, which is more purposeful.

4. Clear profile picture

A clear avatar is the key to the user's first impression. The avatar should be concise and clear, and you can directly use the brand logo, etc.

The above techniques are very practical and will be of great help to our promotion. Bloggers who have not used them yet, hurry up and try them!

5. Focus on interaction with fans (customers)

The advertising material must be outstanding. When writing the advertising copy for Fanstong, you must pay attention to the core purpose of product promotion.

For example, if the ultimate goal of advertising is to promote the brand and expand brand influence, then the copy should be written around the dissemination of brand concepts; if it is to expand marketing, then the introduction should focus on the characteristics of the product itself.

The rapid growth of information volume makes it difficult for ordinary content to attract the attention of Weibo users, so the addition of various symbols, emoticons and topic words is very necessary.

At the same time, Weibo users currently prefer pictures. Therefore, if you want to get more attention, clear pictures that meet the customer's aesthetic standards can better capture consumers' momentary attention, and then use creative copywriting to guide fans' interactive behaviors on Weibo, including: forwarding, following, collecting, clicking links, liking, commenting, etc.

6. The link in the copywriting points to a reasonable

The landing page design is in line with the promotion purpose. The main purpose of promotion is to hope that consumers will take further actions, whether it is purchase or download, which is generally achieved through the landing page. What is a landing page? It is the page that customers ultimately jump to after clicking on an ad.

A good landing page should clearly express the company's promotion needs. For the APP download landing page, the iOS side can directly link to the APP store. The situation on the Android side is more complicated, and there is more room for operation and optimization.

Fantong promotion, contact Qinggua Media official

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