up to date! 58 information flow advertising platform data list

The following is the latest traffic ranking of 58 mainstream information flow advertising platforms in May.

This issue of the list is divided into two parts: monthly active and crowd portrait data of each information flow platform, and mobile terminal data ranking . The overall data can be used to infer the traffic trend in June and July, and provide a reference for more accurate targeting of information flow advertising. The data of Koala FM platform is missing this month as iResearch has no data source.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in May, among the 58 mainstream information streaming media platforms counted, 33 platforms maintained year-on-year growth, while 25 platforms declined year-on-year ; the traffic fluctuations of most platforms were small, while the traffic fluctuations of some platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data for May:

Information platforms: except for ZAKER News, which had a large drop of -13.7%, the traffic fluctuations of other platforms were relatively small;

Browser platforms: Cheetah and 360 had negative growth, while others maintained small growth;

Video platforms - maintained overall growth, with Sohu Video experiencing a large decline of -9.3%;

Short video live streaming category - Tencent Weishi and Baidu Haokan Video have declined, while other platforms have maintained stable growth.

Top 3 growth rates : Xiaohongshu , followed by Maimai and Dongchedi

Xiaohongshu grew by 7.9% year-on-year, Maimai grew by 6.2% year-on-year, and Dochedi grew by 6.0% year-on-year; others such as Zhihu, Xigua Video, and Douyin all saw small-scale growth.

Top 3 declines : ZAKER News , followed by Sohu Video and Baidu Haokan Video

ZAKER News fell by -13.7%, while Sohu Video and Baidu Haokan fell by -9.3% and -6% respectively.

▼ Top 10 male users

▶ Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

▶ Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

The following is the mobile terminal device index:

The latest statistics for the period from June 3rd to June 9th are here. Aidou who have device-specific setting needs can refer to it.

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is a list of data from major information flow advertising platforms in May compiled and presented to you by the editor. I hope it can help you make channel selections and optimization references.

Author: Ai Qi bacteria

Source: Aichi SEM (ID: CMOcollege)