10 typical creative materials to reveal the promotion skills of lifestyle APP

Compared with other apps, apps for food, drink, entertainment and fun satisfy the audience’s most basic life needs of “food, clothing, housing and transportation”, so their promotional content is more easily accepted by the public. It has more ways to play and better results. Today we will see what are the routines for promoting food, drink and entertainment type apps?

Keywords : nutrition + weight loss

Modern people pay more attention to a healthy and nutritious lifestyle, especially with the arrival of summer, fitness and weight loss have become the mantra of many people. Targeting consumers in first-tier cities, Amway promotes green and healthy food and advocates a light-food lifestyle. Target people who want to lose weight, exercise and keep fit, and guide them to download.

Click rate : 1.06%; click cost: 0.77 yuan; interaction rate: 1.16%; interaction cost: 0.7 yuan

Keywords: high temperature + swimming

In the scorching hot July, the thing people talk about most is the heat! I don’t dare go out and just want to stay at home and enjoy the air conditioning. Swimming has become the best way to entertain yourself when socializing outside. We adopt regional distribution and combine it with precise regional targeting of local swimming pools to make users feel more involved. The application of multiple entrances brings more interactions.

Exposure : 91812; Interaction: 5841; Interaction rate: 6.36%; Interaction cost: 0.18 yuan

Keywords: couple + water park

What is the correct way for couples to have fun in summer? Water park. Of all the seasons, now is the best. Using animated images of various projects in the water park as materials, the fun of the ride is intuitively demonstrated. This Weibo post attracted 114 reposts, 362 comments, 554 likes and 261 follows, resulting in large-scale secondary dissemination.

Exposure: 5967286; Interaction cost: 5.25 yuan; Activation cost: 20 yuan

Keywords: summer + seafood shrimp

As a real foodie, how can I miss seafood and shrimp in summer? In the form of a four-grid app, coupled with mouth-watering pictures of popular lobster rolls, every bite tastes like the sea. Click on the download entrance multiple times to bring downloads to the APP.

Exposure: 1818446; Click cost: 3.15 yuan; Interaction rate: 6.06%

Keywords: Leverage + Internet celebrity drinks

Internet celebrity beverage shops were so popular in the first half of this year that they brought their own traffic , and we have to follow this wave of popularity. By utilizing real internet celebrity stores in your city and pairing them with original photo materials, they will be very eye-catching in the information flow . The coupons and drink names seemed very natural and led to a lot of interaction.

Exposure: 175661; Click cost: 3.71 yuan; Interaction cost: 2.87 yuan

Keywords: Hot topics + blow-head guy

At the end of July, a guy who blew hair in a barber shop suddenly became popular on Weibo, gaining nearly a million followers in one day. Quickly combine hot content with APP content, launch hair-blowing brothers in other regions, and successfully take advantage of the hot topic. Since hot spots cool down quickly, the delivery time is relatively short.

Interaction rate: 0.96%; Interaction cost: 1 yuan; Activation cost: 20 yuan

Keywords: cute pets + literature

Delicious food and cute pets have become two irresistible "poisons" for modern young people. With the upgrading of consumption, literary and artistic shops are the pursuit of many people. By adopting regional distribution, we promote local cat-stroking cafes and target the soft and adorable cats to people who love cute pets, which results in high interaction.

Click cost: 1.12 yuan; interaction rate: 0.87%; interaction cost: 0.93 yuan

Keywords: foodie + cheese

After using up the cute pet routine, let’s serve simple and direct food. Nine pictures of cheese made with different methods are presented in the information flow in the form of animated pictures, which are always "poisonous" at any time. As long as you have a little respect for food in your heart, you will be unable to resist clicking.

Exposure: 2398562; Interaction: 2029; Activation cost: 25 yuan; Interaction cost: 5.61 yuan

Keywords: Specialty Food

It’s not scary to “release poison” late at night, but it’s scary not to be able to eat the delicious food. Delicious local food that is rare and hard to find makes people eager to try it. The nine pictures vividly display the delicious taste and aroma of the cheesecake, which is eye-catching; and then use free eating as an entry point to attract conversions .

Exposure: 599101; Interaction: 5895; Interaction cost: 0.98 yuan; Clicks : 5251; Click rate: 0.88%; Click cost: 1.1 yuan

Keywords: Discount, low price

Leisure and entertainment are things that everyone enjoys, but due to consumption reasons it is impossible to go there every day, so low prices and discounts are particularly attractive at this time. The bathing city environment and the ultra-low price of 6.6 yuan adopt a regional distribution method to accurately target the local population and make it more immersive.

Exposure: 338,355; Click-through rate: 1.33%; Interaction: 4,512; Interaction cost: 0.67 yuan; Activation cost: 16 yuan

From the above cases, we can conclude that the idea of ​​launching lifestyle apps is mainly based on a special function within the app, and then combined with real-time hot spots or scenes for creative display to achieve the purpose of promotion.