Zhao Lei uses lyrics to teach you how to write copy!
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There is a saying in the folk music circle: It would be unjust if Zhao Lei were not popular. Finally, he conquered the audience with the song " Chengdu " on "Singer". A fan girl said that she likes Zhao Lei because every word of his lyrics can touch people's hearts. Lyrics are the soul of folk songs. Just like the copywriting , behind the heartfelt lyrics is the author's amazing insight into life. ✏ Good copywriting can trigger emotional resonance Chengdu It's not just the wine last night that makes me cry It's not just your gentleness that makes me reluctant to leave How long will we have to walk on the rainy road You hold my hand What makes me feel embarrassed is the freedom of struggle Parting always happens in September Memories are the sorrow of longing The tender green weeping willows in late autumn kiss my forehead In that rainy little town, I have never forgotten you The only thing Chengdu can't take away is you and I Walk on the streets of Chengdu until all the lights are out and we won't stop You will hold my sleeves and I will put my hands in my trouser pockets Walk to the end of Yulin Road and sit at the door of the tavern Yulin Road, the tavern, the weeping willows in late autumn, the rain on a cloudy day... The familiar nouns in the song resonated with the people of Chengdu and evoked the memories and yearnings of Chengdu among netizens from other places. The flavor of a city lies in its appearance, and even more in the depth of its memory. Just like the migrant workers in Beijing will burst into tears when listening to Haomeimei's "Beijing Alone", and will quietly think of the girls there when listening to Li Zhi's "Memories of Zhengzhou" on the train, Zhao Lei's "Chengdu" also tells some sparse and ordinary little things, and it is the natural expression of this true emotion that touches people. "ideal" Living alone in this city, I am exhausted just to fill my stomach. What ideals can I talk about? That is our beautiful dream. After waking up from the dream, we are still running on the stormy streets. Sometimes I want to cry, so I swallow my tears into my passionate chest. I slept past the stop on the bus. Along the way, I looked at the neon lights of Beijing. My ideal left me in this crowded crowd. Outside the window, there is already a vast expanse of snow. Another four seasons are coming, and I am sitting on the street with nothing. Only ideals are supporting those numb flesh and blood ideals. How old are you this year? You always seduce young friends. You always bloom and give me surprises, and then let me sink into a life of disappointment. When you finish the Spring Festival holiday, pull your heavy suitcase, escape back to Beijing, Shanghai, Guangzhou and Shenzhen, and sit alone in a rented house, don't listen to this song. The song's simple and true description of the sadness on the road to chasing dreams can easily touch the hearts of countless listeners. The city is so prosperous, but I am so small. Sometimes even my ideals seem so insignificant, giving people hope and disappointment. The text of this song gives people more emotional resonance and will also trigger a wider range of singing. Unable to Grow Up I know I did something wrong. I always like to say sorry. I owe you too many hugs. I always feel too busy at work. I am often burned by cold eyes. I am sorry that I always let you suffer. There are always differences between people. There are always problems in life. There are always too many expectations. In the end, if things don’t go as planned, they will be extinguished by time . Baby, you said you don’t care much. As I was talking, I started to be unrealistic again. As I was talking, I was drunk in your arms. The tears of thirty years old still have the aftertaste of youth. Can love relieve the embarrassment of life? Don't ask for too much, learn to be as free and easy as time . Baby, I am not like that. There is a saying: A struggling man is like a brick mover. If he lifts the bricks, he cannot hug you, and if he puts down the bricks, he cannot support you. This song is probably a confession from a man to his lover in this situation. The lyrics are told from a first-person perspective, expressing the poet's apology to his lover, his helplessness towards life, and his self-blame, in a straightforward manner that makes people with the same mood unconsciously empathize with him. ✏ The copywriter should have attitude "Already a Person on Two Paths" If you insist on leaving, I will treat you as dead. There is no need to say goodbye. Just leave cleanly. I won't complain or struggle. Because I have made enough trouble in the past two years. I feel uncomfortable when it is quiet. I miss you in my sleepless bed. I will take a walk in the early morning, waiting for the first breakfast shop to open. I will raise an animal to fill my loneliness, although it can't sleep with me. I can't help but thank you, otherwise I would be a villain. You once said that the body is the capital of love. Unfortunately, I didn't quit smoking. I can't help but thank you. You never looked down on me for not having money. But no matter how much you planned for my future, you've left me now. Under what circumstances would you share this song on your Moments? It must be when you are heartbroken and trying your best to forget someone, what you want to convey through this song is the attitude that I still love you but it has nothing to do with you anymore. Good copywriting should have attitude and be able to represent the specific mood of a group of people in a specific scenario, so as to mobilize the emotions of the audience. ✏ The copy should have a visual sense Southern Girl In a northern village lived a southern girl. She always liked to wear a flowery skirt and stand by the road. She didn't talk much, but her smile was so peaceful and melodious. What was in her delicate eyes? The sadness of missing someone. The rainy winter in a southern town was not as cold as in the north. She didn't need a bulky cotton coat to cover her watery face. She left a shadow on the streets where she came and went. The fragrance would make her heart ache. In the blink of an eye, the fragrance had dissipated and the shadow had disappeared. A flowered skirt, tender eyes, calm smile...a gentle and virtuous southern girl seems to be standing right in front of you. Scenarios in copywriting give people a real sense of picture. You only need a few simple strokes, and the rest is left to the readers’ imagination. There will be a thousand southern girls in the hearts of a thousand listeners. The scenes created by the joint efforts of both parties will be easier to perceive. "painting" Draw a moon for the lonely night sky Draw me singing under the moon Draw a big window for the deserted house Draw a bed Draw a girl to accompany me Draw a quilt with lace Draw a stove and firewood We were born together and live together Draw a group of birds around me Draw green hills and green slopes Draw tranquility and peace Raindrops falling on the rice fields Another trick to writing good product copy is to talk about details. For example, the poem "Painting" is a detailed description of the scene in the painting. There are no fancy words, but the simple expression gives people real warmth and happiness. ✏ The copywriting should be powerful Our Time The sun above our heads is burning with the residual heat of youth. It never gives up shining on us. In the cold winter, we don't pass by here. It's just the foggy forest . Walking towards the old rock reef, we feel the damp smell. Crossing the green hills, you say, look at the people above your head. The sea breeze blows through the coconut trees and blows away the dust along the way. This place is like another world isolated from the bustling city. Let our tired bodies rest here for a long time. Our time is a carefree time. The wonderful years will not be rewritten by anything. The unbridled laughter often echoes in our ears. The footprints on the road will never be hidden. "Our Time" was created by Zhao Lei and his friends when they toured across most of China on motorcycles and passed through Xiamen. The words are filled with drive, recklessness and madness for dreams. Where words are, emotions are there, and the essence of copywriting is to promote products, so good copywriting must be inspiring and powerful. Conclusion: Good copywriting, like lyrics, does not depend on the piling up of words, but on the richness of the inner heart. The reason why Zhao Lei's songs are touching is due to his detailed experience of life behind the lyrics and music. Have you listened to Zhao Lei today? Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @Punny compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
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