How to find suitable overseas promotion channels and methods?

The road to successful overseas promotion is to find the right overseas promotion method. I believe that many domestic companies are very interested in this. As an experienced person in overseas promotion, today I will summarize different overseas brand promotion methods, briefly analyze my views on different channels, and summarize the advantages and disadvantages of each method, so that you can have a competent conclusion to choose the appropriate overseas promotion method. I hope it will be helpful to everyone.

1) Overseas exhibition promotion

It is the Canton Fair period now and there are many foreign trade people participating in the exhibition, so let’s talk about the exhibition first. In recent years, the efficiency of exhibitions has been getting lower and lower, and the promotion effect is not as good as before, but this does not mean that exhibitions are useless. On the contrary, if you do a good job, you can still get a lot of orders in the exhibition. It all depends on how well you do the exhibition marketing. For now, exhibitions are still a relatively good way to promote products overseas.

2) Overseas B2B Platform

B2b platforms were easy to operate in the past few years, but now there is too much homogeneity and everyone is competing to see who has the lowest price, which leads to thinning profits and no one makes any money. Although the B2B platform has traffic advantages for start-ups, it can only be given two stars because it is not conducive to the long-term development of foreign trade companies and the ceiling is too low.

3) Google Overseas Promotion

Google overseas promotion has always been an important overseas market promotion channel for foreign trade companies, because Google's traffic is indeed huge and is used by both buyers and foreign consumers. Google search promotion was very popular before, and now Google SEO promotion is also good. If conditions permit, you can also do YouTube advertising. I know a foreign trade company that makes wigs. Because of its good performance on YouTube, it has tens of millions of orders every year, and it has opened eight or nine factories. So I strongly recommend it.

4) Social Media Promotion

It is not recommended that you do overseas promotion through social media methods such as Facebook, Twitter, and YouTube by yourself. You need to find a professional overseas promotion company (Xinruishe Overseas Communication - 7 years of focus on overseas media communication services, helping Chinese companies successfully expand overseas) to do it. Otherwise, you might end up buying a hen that doesn’t lay eggs. Doing professional things professionally will not only do it better but also increase efficiency.

In addition, different companies will adopt different promotion methods according to their own conditions. Here are a few more ways to promote:

1) Free manual promotion

Register a user name on international B2B, B2C platforms, foreign trade networks, domestic and foreign trade forums, and then post product information, website information, and foreign blogs. You can also post product information and website information on some free forums, or look for buyer information on the Internet. You can also promote for free via email. Of course, customer emails need to be found by some large platforms themselves.

Advantages: Free, no need to spend money, do it yourself (DIY).

Disadvantages: The effect is not obvious, and if it is SOHO, it is a waste of manpower and material resources. It is more suitable for those who are just starting out and do not have money to invest in foreign trade retail promotion.

If you are engaged in foreign trade retail, a small business, and do not have much capital, you should mainly use bidding ranking combined with manual promotion at the beginning, because the cost is controllable and the effect is also good; if you have financial strength, you can combine SEO and bidding ranking from the beginning, so that after 2 months, the effect will be considerable.

2) Paid promotion on the platform

You can pay to promote on B2B and B2C platforms.

Advantages: The promotion is highly targeted. Foreign buyers on the platform have clear intentions, strong targeting, and strong purchasing desire, providing a fixed platform for traditional industry products. The effect is good and can be gradually reduced.

Disadvantages: It is expensive. Generally, one year of platform promotion costs at least tens of thousands of yuan. It is best to have a dedicated person to operate it and achieve the greatest effect with the least consumption.

3) Search engine promotion

SEM (search engine marketing) is a popular online promotion method that has emerged recently. According to statistics, 63% of customers search for products and services through search engines.

Search Engine PPC (Payper Click) Advertising

Search engine bidding advertising, namely Google advertising and Yahoo promotion, is a foreign trade retail promotion method chosen by many businesses.

Advantages: quick results, high target coverage, strong targeting, wide range, full-line product promotion, flexible and changeable forms, controllable costs, and high return on investment.

Disadvantages: The price is also high, and customers in some regions do not quite trust paid ranking (they have some resistance to advertising). Some industry keywords cannot be ranked by paid ranking, and the effect is only in the promotion stage.

4) Search Engine Optimization (SEO)

Search engine optimization (SEO) is keyword ranking, including website optimization structure, keyword optimization ranking, etc. It is the optimization of search engine's natural ranking. Increase search engine friendliness and keyword exposure to achieve the goal of increasing orders and sales.

Advantages: natural ranking, increased website trust, and a high chance of customers placing orders; wide coverage, and the overall cost investment is not too high compared to several payment methods; the effect is sustainable, even if you only do SEO for one year and stop doing it the second year, there will still be a significant effect, and the return on investment is high.

Disadvantages: There are many people doing SEO promotion now, and the SEO market is already in chaos. Many third-party companies disrupt the market by means of deception and cheating, causing merchants to suffer losses and not trust SEO, and have a fear mentality; it takes a long time to be effective, and regular methods generally take 1 and a half months to 2 and a half months. The initial cost is high, and merchants cannot see the results in a short period of time, which makes many merchants stay away from it.

All promotion methods have their shortcomings and merits. The key is to see which one or which combination of overseas promotion methods is suitable, and which method can achieve the greatest effect with the lowest investment, then it is worth doing!

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Author: Xinrui Society

Source: Xinrui News