The reasons and solutions for the restricted traffic of Tik Tok!

With the advent of 5G in 2019, short videos, as the most advanced and effective way to present information, will continue to be popular. Because in 2018 alone, if you ask who is the biggest dark horse in terms of traffic, it is undoubtedly Tik Tok, which ranked in the top ten of the App Store app download list throughout the year and has 200 million daily active users.

However, as more and more entrants enter the market, the survival of the fittest is inevitable. In order to prevent the loss of users, the platform will show more high-quality works to customers, while those with mediocre appearance will be buried in the vast ocean.

Traffic limiting and low playback volume are a headache for many short video account owners. Below, based on the actual situation of my own team's operations, I will give several self-tested and effective methods of self-examination, self-correction and solutions for traffic limiting. Why do we need to self-check and correct ourselves before limiting the flow? In many cases, the flow limiting is caused by the user's incorrect operating behavior. Some of these behaviors are not easy to detect. I have sorted them out and will correct them if there are any. I will not take any responsibility.

Why is my Douyin app restricted? How do I determine if it is restricted?

First, within a period of time after the video is released, if the growth in the number of views is extremely low, sometimes there are only a few or even a dozen, and there are a lot of likes and comments, but the number of views is very small.

For example, the total number of views of a single video may be far lower than the average number of views. The normal number of views is still quite high, but the number of views of a single video is far low, which should arouse your vigilance.

1. Analysis of the causes of Douyin's traffic restriction and solutions:

1.1 Check whether any illegal videos have been posted recently

Are there any dirty words in the video? Are there any sensitive words involved? Are the clothes exposed, including the game's exposed clothes and sexual innuendo? Are there any bad guidance, guidance on gender orientation, pitfalls for teammates in the game, bugs, and ruining the game experience? Are there any sensitive words in the title, or words that cause discomfort?

Whether it is a controversial topic, or whether the picture is too monotonous, with too few changes in one scene; the game picture is too realistic, the weapons are too exposed, and the scenes are too bloody; whether the brand trademark is too exposed.

These are all the reasons. Correspondingly, find the corresponding video yourself and delete it. It is very simple to determine whether it is a sensitive word. Just search the word on Douyin. If it does not come up, then it is a sensitive word. Be careful.

1.2 Douyin’s review mechanism

This is something that many accounts related to film and television editing encounter. After working hard to edit a video, they suddenly receive a warning for copying it, which makes them feel very tired.

In fact, this has a lot to do with the review mechanism of Douyin. Douyin's review is based on the number of picture frames, so if you do film and television editing, you cannot guarantee that your material has not been copied by others.

If you encounter this situation, you can only file a complaint and explain to the official that you are editing the video and not reposting it. The above are the current mainstream current limiting and effective solutions compiled by our team.

1.3 Check whether you are an advertising account

The first thing to check is whether your account is an advertising account, and whether your nickname, signature, avatar, and video contain particularly explicit advertisements. For example, if your nickname is written as the general agent of xx products, your signature should simply be xx plus xxx.

If this is the case, first change it to a normal online name and a normal avatar. It is best not to leave too revealing contact information in the early stage of the signature. After the modification, post the video normally. After a period of time, do the other links well, and the traffic will naturally increase.

1.4 Check whether you have any illegal operations

For example, increasing likes, increasing followers, large-scale mutual following and likes, and continuously switching between several Douyin accounts on a mobile phone are all violations. There is no need to explain too much about increasing likes and followers, but many people are puzzled by mutual following and likes and account switching.

The traffic logic of mutual following and liking goes against the core value of Douyin's traffic source. Most people will not finish watching mutual following and liking, the data is false, and the completion rate is very low, so naturally it will not receive large-scale recommendations.

As for account switching, it’s the same reason. Douyin doesn’t want marketing accounts, so why would you switch accounts?

Who would switch accounts? Basically, only marketing accounts would switch accounts frequently. So if you switch accounts frequently, you will naturally be judged as a marketing account.

As for brushing fans and likes, it depends entirely on the conscience of the merchant. If the traffic you were given was of relatively low quality in the beginning, then it is basically impossible to recover. If the traffic you were given was of relatively high quality with a simulated human account, then it can still be recovered as long as other steps are taken well.

So, after completing other steps, stop following and liking each other in time. If you frequently switch accounts, log in to different accounts on different phones, and use one phone and one number.

1.5 Check whether your account is already established

The data released by Douyin in October 2018 showed that the average daily usage time of daily active users was 70 minutes. If you are not even a daily active user, why would Douyin give you traffic?

Unless you can make a Hollywood blockbuster, there will indeed be a traffic bias.

Maintaining an account is done according to a normal logic. There should be a priority. You will watch more of what you like. If you are working in these fields at the same time, Douyin will provide you with traffic support. Watch more, interact more, like more, and comment more. This is the basic method of maintaining an account.

1.6 Check whether your video is watchable

Shooting casually, without any clue what is being said, and shooting in a disorganized manner are all reasons for traffic restrictions. The video must be watchable to get playback volume, and this may be something that many people have not done well.

It’s actually very simple. Just look at what your better accounts of the same type do and follow their example. If you are just a normal user, you need to have certain talents, look good, or use beauty technology to the extreme, so that you can attract traffic and increase fans quickly. If you want to sell goods and attract traffic through Douyin, then it will be much better to create a personal IP on Douyin now, that is, try to focus on only one field.

Let me share with you some questions that may help you to become popular on the video.

1. Why do we need to do positioning? How do we do it? What is the significance of positioning?

The accuracy of positioning and its commercial value are directly related to the subsequent monetization. When we were using Douyin 1.0 and 2.0, we had tried both picture and text accounts and audio accounts.

When we first started our comedy account, we directly copied jokes from the inside out and seized the bonus period. We accumulated fans very quickly. It was common to have over 100,000 fans in seven days. However, the traffic generation effect was very poor, with only one or two people coming for every thousand people on average.

Not to mention monetization. We later changed our strategy and focused on making maps of food, all of which were original videos.

2. Does release time and popularity have an impact?

The release time of Tik Tok also has a certain degree of influence on the popularity of the video. Through many experimental tests, we have summarized a set of rules for release time. We usually release about half an hour before the peak time of user usage.

Because Tik Tok's recommendation algorithm recommends layer by layer, after passing the first and second level traffic pools, during peak periods, there is a relatively high probability of obtaining the most playback volume during the peak period of traffic growth.

Generally, videos released around 11 o'clock and 5 o'clock in the afternoon will have a high number of views.

3. Can I still transfer videos now? If so, how can I do it?

Is there any way to move the video? We first need to understand the logic of Douyin's movement. Douyin compares your video frame by frame with the videos in the database. Now the upgrades are too fast, and the previous methods of interception, flipping, etc. are no longer useful.

When it comes to moving videos, speed and scarcity are important. I have talked to many colleagues in the same industry. When they upload videos, they add a lot of small internet celebrities from other platforms who have not yet made it to Tik Tok. They collect videos from Moments with one click and do post-processing.

In general, transportation is not a path of sustainable development and will become increasingly difficult. All we can say is, take it one step at a time.

4. What is the mechanism for popular recommendations on Douyin?

Douyin's popular recommendation mechanism is a step-by-step recommendation based on positive feedback, that is, one traffic pool after another. Only when the video data passes the test of the previous traffic pool, the video will enter the next traffic pool in the later stage and get more playback volume.

Therefore, the key to becoming popular is to improve the quality of the video. The quality can be improved from multiple directions, mainly to increase the highlights of the video. Only with highlights can it help you finish watching the video and like and comment on it. These video data are crucial.

5. What are some tips to quickly become popular?

Yes. In fact, in order to become popular, in addition to increasing the quality of the video, early positioning and account maintenance are also crucial. The importance of positioning has been mentioned before.

Regarding account maintenance, the purpose of account maintenance is to increase user behavior. Similar to some previous self-media platforms, Douyin also has a weight value. You can increase your weight value by increasing the activity of your account.

Keep an account and watch more. According to a normal person's logic, a normal person will have a focus when watching Douyin. He will give priority to the videos he likes. The same is true when we maintain an account. We should give priority to watching the videos that we have chosen. A single account should be maintained for about an hour. In fact, while watching videos, you can also learn some experiences from many colleagues and excellent video creators, so the time spent on maintaining the account will not be wasted.

Related reading:

1. The secret of how Douyin influencers sold goods worth 130 million in 6 months!

2. How do the popular Blue Vs on Douyin operate content?

Author: Li Jianzheng

Source: Lee, born in the 1990s ( leeli_12 )