What are the impressions, clicks, click-through rates, and rankings that appear in traffic and keyword tools?

With the arrival of 2018, I have been working in SEO for nearly 5 years. During this period, I have experienced many ups and downs. For SEO practitioners, Baidu Webmaster Platform is a tool that cannot be ignored, especially the traffic and keywords in Baidu Webmaster Platform. What are the impressions, clicks, click-through rate, and rankings that appear in the traffic and keyword tools? Today, Dongguan SEO Feng Chao will share it with you.

What are the impressions, clicks, click-through rates, and rankings that appear in traffic and keyword tools?

What is keyword influence?
Keyword influence is a new concept launched by Baidu Webmaster Platform in response to the site's demand for keyword data analysis.

Site keyword influence: The keyword influence corresponding to the revenue obtained by the site under specific keywords;

Maximum keyword influence: Under specific keywords, obtain the site influence with the highest benefits;

Overall keyword influence: the total value of the influence generated by Baidu for all the revenues of all sites under a specific keyword;

The keyword influence algorithm is complex and covers all revenue indicators that Baidu search can bring to the site under this keyword, including: ranking, Baidu search traffic, display volume, etc.

How to analyze the three values ​​of keyword influence?
By checking the keyword influence, maximum keyword influence and overall keyword influence of your own site, you can find out the gap between your own site and industry benchmarks, the overall share of your own site under specific keywords, the room for optimization and cost-effectiveness of your own site for specific keywords.

Quantify the benefits and effects of webmasters' SEO work, and get a clear view of information such as room for growth, industry gaps, overall situation and changing trends.

What are the display volume, traffic, click-through rate, and ranking that appear in the search keyword tool?
Impressions: The number of times a search user sees your website when searching for a keyword in Baidu search engine;

Traffic: Only counts the number of clicks from Baidu search results page to your website;

Click-through rate: The ratio of traffic to impressions, to a certain extent, represents the optimization space of the website. The smaller the click-through rate, the greater the optimization space of the website.

Ranking: The ranking given in the list of popular keywords and popular pages is the average ranking, which represents the average ranking of the landing page in the Baidu search results page when the search users query a certain keyword during the corresponding time period. It is a statistical data.

What do popular keywords and popular pages mean?
Popular keywords: Keywords that generate more traffic (clicks) on your website when users search on Baidu search engine. The tool can provide up to 50,000 keywords, which are sorted in descending order by click volume by default. You can use popular keywords to see which pages users visit using the corresponding keywords.

Popular pages: URLs on your website that receive more traffic (clicks) when users search in the Baidu search engine. The tool can provide up to 50,000 popular pages, which are sorted in descending order by click volume by default. You can view the keywords that lead to the corresponding pages through popular pages.

What can you gain from using the keyword search tool?

The search keyword tool can not only provide the website's daily, weekly and monthly display and click data, but also provide the site's popular keywords in Baidu search results display and click data, as well as the website's popular keywords in different time dimensions such as today (with a data delay of about 5 hours), yesterday, the last 7 days, the last 30 days, and custom time periods within 30 days. It can display up to 50,000 keyword data. The tool is designed to help webmasters fully understand the performance of their websites in Baidu search engines, determine the optimization direction of pages and websites, and provide an analytical basis for website operation decisions.

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