Photography, beauty, which advertising materials are timeless and creative?

I wonder if you often receive such advertising copy?

"Your eyebrows are too expensive..."

“Welcome to get the latest quotes for wedding photos in 2017…”

Such creative copywriting has stood the test of time and has proven to be effective for industries such as photography and beauty. Today we will take a look at how we can perfectly copy these good ideas and copywriting!

Photography industry material analysis summary

1. Copywriting

Package discount category: the copy contains the package price and service content

Guiding consultation: The copy is short, usually one or two sentences, such as "How much does it cost to take wedding photos like this?"

Links usually use Golden Data, Mike Form

In the registration guide, multiple forms of registration are used, such as registration through links, registration by replying to private messages, registration by replying to comments, etc.

2. Material requirements

Pictures: Customer samples are mainly provided by customers, choose a single set or a combination of uniform colors

Video: (1) Customer sample video integration and playback (2) Shooting process video display (3) Customer micro-film

3. High-quality cases

Material direction and copywriting ideas

1. The pictures are mainly samples. Travel photography focuses on scenes. Pictures mostly choose special shooting spots, close-ups, long shots, and close-ups of people, and the colors are relatively uniform.

2. The copy is basically based on packages, and the copy contains detailed package content, and generally has certain promotional discounts. Focus on attracting customers to click on the registration link and leave their contact information.

Material direction and copywriting ideas

1. The photos are mainly of babies aged 0-2 years old. The full-month photos and 100-day photos are in great demand and have better effects. The photos should have a unified tone and show a set or card puzzle.

2. The copywriting is mainly based on timed discounts. Mothers pay more attention to price discounts and use discounts as the main attraction. The copywriting content is simple and easy to understand, which is clear at a glance and in line with the characteristics of mothers.

Material direction and copywriting ideas

1. The pictures are personal portraits/bestie portraits/couple portraits, displayed in the form of 9-grid pictures or videos. The pictures show the customer's sample scenes and close-ups of the characters, and the videos show the shooting process and makeup character creation.

2. The copy is brief and guides consultation. The subject should be consistent with the picture/video, guiding people to click to register or comment for consultation. Do not highlight post-production products, and attract fans with the shooting effect.

Beauty industry material analysis summary

1. Copywriting

Topic + introduction + activity (content, price, no hidden costs, limited places, validity period, etc.) + link

Links: Registration link, Business Link, etc.

Registration: link registration, reply to private message registration, reply to comment registration, etc.

2. Materials

Illustrations: Nine-grid pictures, mostly flow charts or detail pictures

Video: Shooting the details of the process, using a mobile phone will make it more realistic

3. Analysis of high-quality materials

Analysis of acne-removing materials

Material direction and copywriting ideas

1. In the form of pictures and videos, use a nine-square grid to display the treatment flow chart, and use a mobile phone to shoot the treatment details to show the difference before and after, preferably within 30 seconds.

2. The copywriting is mainly based on activities, using the format of topic + introduction + activity (what is available, how much, no hidden costs, limited places, validity period and other information that fans are concerned about). The registration links are Golden Data, Business Link, etc.

Hair removal material analysis

Material direction and copywriting ideas

1. Pictures & videos, use pictures to show the hair removal of different parts, and use videos to show the hair removal process, which can show the before and after comparison

2. The copywriting is mainly based on activities, using topics + introductions + activities + links. The links are registration links, business links, etc.

You can register by linking, replying to private messages, replying to comments, etc.

Semi-permanent material analysis

Material direction and copywriting ideas

1. Pictures & videos. The pictures are partial pictures of eyebrows and beautiful selfies. The videos show the details of the tattoo process.

2. The copy is mainly based on activities, with topics + introductions + activities + links. The content of the copy guides users to leave messages to inquire about prices and sign up.

Related reading:

1. Information flow advertising algorithm mechanism: one formula applies to the entire industry!

2. How to place a good and high-quality advertisement? Advertising tips!

3.How to design advertising materials? Advertising creative material design tips!

4. Tips for advertising on new media platforms in 2019!

5. How do public accounts place advertisements? Tips for public account placement!