Compiled APP promotion and operation knowledge [Android application market promotion activities]

Overview

Currently, the markets that can apply for first launch/co-launch and other excellent new product categories include:

App Store, 360 Mobile Assistant, Baidu Mobile Assistant & 91 Mobile Assistant & Android Market, Xiaomi Store, Huawei Market, PP Assistant & UC App Store & Taobao Mobile Assistant, Lenovo Music Store, Meizu Flyme App Center, Sogou Mobile Assistant, Gionee Easy-to-use, Anzhi Market, etc.

The markets where you can apply for the prize-giving event are:

App Store, 360 Mobile Assistant, Xiaomi Store, Huawei Market, PP Assistant & UC App Store & Taobao Mobile Assistant, OPPO Cocoa Store, Lenovo Music Store, Meizu Flyme App Center, Sogou Mobile Assistant, Gionee Easy-to-use, etc.

Currently, the markets where you can make special recommendations are:

Wandoujia, Huawei Market, Lenovo Music Store, Meizu Flyme Application Center, OPPO Cocoa Store, Sogou Mobile Assistant, etc., Jifeng Market

Generally speaking, platforms with large traffic have been completely commercialized. There are few free pies and the threshold is high, so you definitely have to grab them. Newer application markets have more and richer activities. It is understood that the application process is less difficult, the recommended positions are better, and the results are sometimes quite good.

Introduction to application market activities

They are: App Store, 360 Mobile Assistant, Baidu Mobile Assistant & 91 Mobile Assistant & Android Market, Wandoujia, Xiaomi Store, Huawei Market, PP Assistant & UC App Store & Taobao Mobile Assistant, Meizu Flyme Store, Lenovo Music Store, Sogou Mobile Assistant, Gionee Easy-to-use, Jifeng Market, Anzhi Market

【App Store】

Excellent new application

The first application for App Store has been changed to an application for excellent new applications. In addition to the first release of existing versions, it supports more new applications and new applications with excellent content.

Details: http://wiki.open.qq.com/wiki/%E4%BC%98%E7%A7%80%E6%96%B0%E5%BA%94%E7%94%A8%E8%A7%84%E5%88%99

Gift package privileges

CP can obtain the "gift package" channel, QQ space gift package recommendation position and PC-side App Treasure gift package recommendation position by providing App Treasure users with a series of physical lottery prizes, etc.

Recommended duration: one week

Activity form: Download lucky draw.

Prize requirements: Provide physical prizes with a total value of more than RMB 8,000, etc. The gifts need to be reviewed by the App Store operator.

Details:

http://wiki.open.qq.com/wiki/%E7%A4%BC%E5%8C%85%E7%89%B9%E6%9D%83

【360 Mobile Assistant】

First start & co-first start

Details: http://dev.360.cn/html/shoufa.html

New product recommendation

For applications that recommend new products themselves, 360 will provide corresponding recommendation resources based on product quality. Excellent products will have the opportunity to be shortlisted for the "360 Mobile Assistant Dandelion Entrepreneurship Plan", and developers will also have a chance to be measured by 360 Mobile Assistant. The location is: PC new product express or software list between 1-50. The Dandelion Award is regularly issued every week. The winning developers will receive occasional recommendation positions on the mobile homepage and software list page, occasional recommendation positions on the PC, long-term recommendations in the Dandelion Entrepreneurship Plan mobile and PC columns, and recommended reports from relevant social platforms and media alliances.

Application requirements: The application has been online on 360 Mobile Assistant within six months (including 6 months).

Self-recommendation method: Log in to the 360 ​​Mobile Developer Platform and enter the new product self-recommendation channel to recommend yourself.

Details:

http://dev.360.cn/wiki/index/id/36

"Gift" a special privilege for the flash sale (download the scratch card)

App developers who provide virtual privilege prizes of a certain value can obtain important resource positions such as display positions on the 360 ​​Mobile Assistant homepage.

Event time and form: Every Monday from 18:00 to 21:00, users can participate in the flash sale directly by downloading the app or receiving the code, and 100% of them will get the designated privileges.

Prize requirements: The privilege must be a virtual prize, no physical prizes are accepted

Download requirement: The cumulative download volume must be more than 100,000, only applicable to enterprise accounts.

Application time: Submit your application at least 5 working days in advance.

How to apply: 1. Contact 360 for negotiation. 2. The subsequent application process refers to the general privilege application process, that is, log in to the 360 ​​Open Platform page and click "Application Promotion-Privilege and Gift Package Promotion".

Details: http://dev.360.cn/wiki/index/id/77

Red Envelope Activities

The red envelope activity is a paid promotion activity provided by 360 Mobile Assistant for developers. App developers only need to open an account on the app promotion platform and choose to participate in event-based promotions to participate in red envelope activities. After participating, users must download and open the app to receive red envelope rewards. The red envelope reward amount is distributed uniformly by 360 Mobile Assistant, and developers only need to pay for each download.

Details: http://dev.360.cn/wiki/index/id/102

【Baidu Mobile Assistant & 91 Mobile Assistant & Android Market】

First start & co-first start

Details: http://app.baidu.com/docs?id=10

Promotion Release

Just download the APP to get the corresponding coupons.

Application requirements:

1. The number of downloads of the app that publishes discount information must be more than 50,000.

2. The amount of the discount coupon must not be less than 5 yuan, and the amount of the direct discount coupon and voucher must not be less than 1 yuan.

3. The discount must be valid for 3 days or more after the discount information is released. Currently, it takes one working day for the discount information to be submitted and put online, so it is recommended that you submit the discount information in advance.

4. The promotion time and promotion URL address filled in must be true and correct. If the coupon cannot be collected or used for any reason, once discovered, the user will be taken offline immediately and the user will be disqualified from applying for the promotion for more than one month.

5. Baidu Mobile Assistant has the right to adjust the page display order based on the quality of discount information.

Details:

http://app.baidu.com/union/servicelist

【Xiaomi App Store】

First start & co-first start

Details: http://dev.xiaomi.com/doc/?p=569

Send traffic activities

Xiaomi will hold a lottery for downloading apps on the first screen banner of the App Store at the end of each month. The prize is a 50M data package (available on three networks). Every time a user downloads an app, he or she will have one more chance to win the lottery. After downloading all 16 apps, there will be 16 chances to win the lottery.

Promotional resources: banner on the first screen of Xiaomi App Store on mobile phones, 3 days. It is not available on the PC side because it is an H5 page, so not all mobile phones can see it. Covering at least 3 million users. According to past activities, the cost of a single activation is around 3 yuan, but it is not certain that the cost of this activity will be within this range.

Activity cost: 30,000 yuan. 30,000 yuan is used to purchase the event prize – a traffic package. Issue invoice.

Registration requirements:

Xiaomi posts a call for applications on the forum at the beginning of each month. Applications must be registered within the specified time limit and the company-to-company payment must be completed. Applications that have participated within three months will not be accepted for registration.

For more details, please refer to: (March 2016 solicitation post, please search for the latest content in the MIUI forum)

http://www.miui.com/thread-3827804-1-1.html

Regular prize-giving activities

Prize requirements: The total amount of physical prizes must not be less than 5,000 yuan.

Pass rate: Xiaomi officially stated that the probability of application approval for this activity is about 30%.

Activity form: supports but is not limited to the H5 lucky draw page in the app, leaving messages in the feedback section of the app, and using third-party platforms such as sharing on Weibo and WeChat.

Details: http://dev.xiaomi.com/doc/?p=2312

【Pea Pods】

Wandoujia Design Award Self-Nomination

Selection criteria: excellent design, excellent performance in content library, editing quality, content quality, etc., innovation, relatively outstanding among similar products, and a certain degree of innovation and industry influence.

Selection method: Editors search for high-quality Android apps every week to participate in the selection. Developers are also welcome to recommend their own apps. The editors will first try out the self-recommended apps and conduct a unified selection of these apps at a fixed time every week. There is not just one winning app each week; it all depends on the quality of the app.

Self-recommendation method: Send your self-recommendation information to [email protected].

Details: http://developer.wandoujia.com/coop/design-awards/

【Huawei AppGallery】

First start & co-first start

Details:

http://developer.huawei.com/cn/consumer/wiki/index.php?title=%E9%A6%96%E5%8F%91%E8%A7%84%E5%88%99%E4%BB%8B%E7%BB%8D

Head Start Program

Promotional resources: Four-leaf clover recommendation display on the homepage of Huawei App Market, cloud folder, new phone gift package cooperation, pre-installation and other resources are uncertain.

Registration requirements:

1. Become a Huawei Developer Alliance member within 3 months;

2. Require high-quality applications (good functionality, design and user experience);

3. The submitted app has not participated in any special activities in Huawei AppGallery within 3 months (except for fresh product albums and editor recommendations).

Application steps:

1. Register as a member of Huawei Developer Alliance and pass the real-name authentication;

2. Send your application to [email protected]

Email subject: Enlightenment Plan + App Name + Huawei Developer Account (real-name authentication)

For example: Head Start + ** Application + 13****

Body: Name + Contact Number + Common Email + Application Introduction + Application Package

3. Application screening

4. Result announcement: Follow the Huawei Developer WeChat official account "hwdeveloper". The official account will announce the results in a timely manner.

Details:

http://developer.huawei.com/cn/consumer/n?n=/n_20150916.html

Special topic self-recommendation

Promotional resources: There are currently four display entrances for the application album: the four-leaf clover entrance display on the homepage, the banner display interspersed on the homepage, the classification tab popular topic section display, and the search result keyword display. Album resources can currently be applied for through the "Topic Self-recommendation", "See you on Monday" and "Fresh Album" activities.

See you on Monday

We select high-quality apps every week, with no particular restrictions on themes. Give the recommendation for display in the four-leaf clover position on the homepage (the recommended position is arranged every Monday and displayed for about 2 days). The registration time is about two weeks in advance, for example, March 1, 2016

The registration period is from 10:50 on February 17 to 23:50 on February 23.

Fresh Album

It’s free. For apps newly launched in the previous month, we will give them a special recommendation in the four-leaf clover position on the homepage of the Huawei AppGallery client. Each recommendation period is about 10 days. For example, the registration period for the second phase of 2016 is from 14:35 on February 2, 2016 to 23:35 on February 29, 2016.

How to apply: Apply through the entrances titled [Self-recommendation], [See you on Monday], and [Fresh Product Album] in the "Activities" section of the Huawei Developer Alliance official website.

Details:

http://developer.huawei.com/cn/consumer/devunion/ui/activitycalendar.html

Download with prizes (happy with prizes)

Huawei AppGallery provides promotional resources for "rewarded downloads" such as home page banner, home page P2 recommendation position, happy reward display area, reward labels, etc.

Activity period: 7 days.

Prize requirements: The prize value is not less than 15,000 yuan, and the prize combination can be selected from the three options specified in the event application form.

Application period: starts on the 15th of each month and lasts for one week.

How to apply: Log in to the Developer Alliance account and click the [Register Now] button on the page to participate!

Details: http://developer.huawei.com/cn/consumer/wiki/index.php?title=%E6%9C%89%E5%A5%96%E4%B8%8B%E8%BD%BD%E6%B4%BB%E5%8A%A8%E4%BB%8B%E7%BB%8D

Gift package cooperation

Huawei Gift Pack is a promotional area integrated in the Huawei App Market. Used to centrally display the gift packages provided by application developers to users. The contents of the gift package are mainly user rights provided by application developers to consumers, such as coupons, discount coupons, VIP privileges, etc. According to the nature of the gift package activity and the recipients, it can be divided into: new machine gift packages and activity gift packages.

Details: http://developer.huawei.com/cn/consumer/wiki/index.php?title=%E7%A4%BC%E5%8C%85%E5%90%88%E4%BD%9C%E4%B8%9A%E5%8A%A1%E4%BB%8B%E7%BB%8D

【PP Assistant & UC App Store & Taobao Mobile Assistant】

First start & co-first start

Details: http://bbs.uc.cn/thread-5126150-1-1.html

Product Recommendation

The special module opened for high-quality applications mainly mobilizes the resources of the three major platforms: PP Assistant Android version, Taobao Mobile Assistant, and UC App Store, and tailors promotion plans for an application to achieve the ultimate goal of jointly increasing application distribution and brand exposure.

Application Type:

(1) General Award Support (the application provides special general award support for download users of PP Assistant, UC App Store, and Taobao Mobile Assistant, and users who download the application through PP Assistant will receive additional privileges. The strength and type of privileges are provided by the product recommendation CP)

(2) Cooperate with the product's own promotion activities (if the app itself has important activities that need to be promoted, PP Assistant, UC Mall and Tao Assistant will cooperate to carry out special marketing)

Details: http://bbs.uc.cn/thread-5176563-1-1.html

Prize-giving Activities

Developers provide users with various types of prizes such as physical prizes, virtual redemption prizes, privilege packages, etc. as download rewards, and enter the prize-giving area. Depending on the quality of the application, this platform will also provide some popular locations.

Prize requirements: The total value of the prizes must be no less than RMB 5,000, the total categories must be no less than 2, and the total number must not exceed 50;

Privilege requirements: The privilege must be a reward that every user can claim, that is, everyone has a 100% chance of winning. Privileges must have a clear validity period and cannot have complex usage restrictions. The value of the privilege shall not be less than RMB 10, and the discount shall not be less than 20% of the minimum consumption value.

Application time: Please do not apply for the prize-giving event more than 15 days in advance. Regular working day event launch: excluding the first day of the event, the application needs to be submitted at least 3 working days in advance; weekend and holiday event launch: starting from the last working day before the holiday, the application needs to be submitted 4 working days in advance.

How to apply: Click "Prize-winning Privileges" in the "Admin Center" to enter the "Prize-winning Promotion Page", select the application for which you want to apply for prize-winning privileges from the applications that have been published in your account, fill in the application information, and click "Submit Application".

Details:

http://bbs.uc.cn/thread-5129530-1-1.html

【Meizu Flyme Application Center】

First start & co-first start

Details: http://developer.meizu.com/tools?t=1455860845641

New product recommendation

Promotional resources: (1) Apps that pass the review will be displayed for about 5 days, and the location and time will be adjusted based on user feedback; (2) Recommended apps will be displayed on the new product page of the client.

How to apply: Every week, the official will announce the new apps displayed this week in the Flyme forum, and include new apps for next week. If your app meets the definition of a new product, just fill out the application form according to the requirements of the post to recommend yourself. After review and screening by the editors, you will have the opportunity to be displayed in the new product module.

Details:

http://openwiki.flyme.cn/index.php?title=%E6%96%B0%E5%93%81%E8%87%AA%E8%8D%90

Prize-giving Activities

Regular Activities

"Meizu exclusive activities" within the app refer to activities that are conducted within the activity app and are only available to Meizu mobile phone users.

After users comment on the app in the App Center, they can enter the lucky draw

Weibo Retweet Lucky Draw

Special Events

Theme activities of the application center (such as lucky draws, card draws, month-end traffic activities, etc.)

The above-mentioned activity forms are supported but not limited to. Among them, regular activities give priority to the activity form of "Meiyuu Exclusive Activities".

Activity display:

Provide 1-3 locations based on the activity review and evaluation results (synchronized between the web and client)

1. Flyme 4 home page, area 1, middle picture: banner display

2. Flyme 4 homepage editors’ recommendations from 3rd to 10th place: icon display

3. Flyme 4 top 10 ranking: icon display

4. Web: Carousel display

5. Promotion on the official Weibo and WeChat public accounts of Flyme Application Center

Activity period:

Flyme Application Center will operate according to the "4+3" strategy every week. If there are special circumstances in the application, adjustments will be made on this basis. Note: 4 refers to Monday to Thursday, and 3 refers to Friday to Sunday.

How to apply: Send the event application email to [email protected] 2 weeks in advance.

Details:

http://open-wiki.flyme.cn/index.php?title=%E5%BA%94%E7%94%A8%E6%B4%BB%E5%8A%A8%E6%96%87%E6%A1%A3

Featured

The official will release a preview of the special topics to be launched next week on the Flyme forum in advance, and the editors will first select several high-quality applications that meet the topics. As long as you fill out the application form and recommend yourself according to the requirements of the post, you will have the opportunity to be selected for the special topic after being reviewed and screened by the editors.

Details:

http://open-wiki.flyme.cn/index.php?title=%E5%BA%94%E7%94%A8%E4%B8%93%E9%A2%98%E7%94%B3%E8%AF%B7

【Lenovo Music Store】

First start & co-first start

http://open.lenovo.com/sdk/%E8%81%94%E6%83%B3%E4%B9%90%E5%95%86%E5%BA%97%E5%BA%94%E7%94%A8%E9%A6%96%E5%8F%91%E8%A7%84%E5%88%99/

Taste the latest products

The application must be newly released on the market or updated for the first time after being claimed and has not cooperated with Le Store. It is required to have high media and user attention.

Promotional resources: After a successful application, you will receive a special feature on the tasting list that will be displayed in the category channel for one week. Some excellent applications will have the opportunity to be recommended in the featured list. Products with good performance during the recommendation period will be given priority in applying for "first release cooperation".

Details:

http://open.lenovo.com/sdk/%e7%b2%be%e5%93%81%e5%b0%9d%e9%b2%9c%e6%96%b0%e5%93%81%e6%8e%a8%e8%8d%90/

Featured

Apps applying for inclusion must comply with the promotional theme at the time (e.g. Mid-Autumn Festival focuses on sentiment, Fitness Day focuses on exercise, etc.). Requires high media and user attention. Apps that meet the requirements of the topic after screening will be released in the corresponding area of ​​Le Store in a form planned by the editor.

Review requirements: 20 days before and after the application. You cannot apply for similar topics in other markets by yourself. The same application can only be selected for a special topic once a month.

Activity period: The special recommendation period is 2 weeks.

Application time: The first working day of each month is the Le Store’s special self-recommendation day. Applications on non-special self-recommendation days are invalid.

How to apply: Developers can send an email to [email protected] to apply for a special topic by themselves!

Details:

http://open.lenovo.com/sdk/%e4%b9%90%e5%95%86%e5%ba%97%e4%b8%93%e9%a2%98%e7%94%b3%e8%af%b7%e8%a7%84%e5%88%99/

Application portal: http://open.lenovo.com/developer/applyTopic.jspx

Welfare Club (Download with Prizes)

Application time: The activity must be applied for at least 10 days before the launch date

Activity form:

l Ordinary products

Download and open treasure box: After downloading in Le Store, users can open the treasure box and draw prizes (recommended)

Comments and draws: Download the Le Store platform and comment before drawing a draw

l Special products and special forms of activities will be communicated and confirmed separately

How to apply: Backstage confirmation and email to: [email protected]

Details:

http://open.lenovo.com/sdk/%e7%a6%8f%e5%88%a9%e7%a4%be%e5%90%88%e4%bd%9c%e8%a7%84%e5%88%99%ef%bc%88%e7%89%b9%e6%9d%83%e6%b4%bb%e5%8a%a8%ef%bc%89/

Le Store Regional Service Privileges

If your product can provide exclusive and high-quality privilege rewards for users in a specific area of ​​Le Store (covering a certain city), you can apply for regional service privilege cooperation.

Activity Form

In-app claim: Users claim privileges in the app (recommended) and use them

Collect from Le Store: Collect the privilege serial number on the Le Store platform, and then enter the privilege application to use it.

Special products and special forms of activities will be communicated and confirmed separately

Details:

http://open.lenovo.com/sdk/%e4%b9%90%e5%95%86%e5%ba%97%e5%8c%ba%e5%9f%9f%e5%8c%96%e6%9c%8d%e5%8a%a1%e7%89%b9%e6%9d%83%e5%90%88%e4%bd%9c%e8%a7%84%e5%88%99/

【Sogou Mobile Assistant】

First start & co-first start

Details: http://zhushou.sogou.com/open/question-21.html

Application Package

Developers can obtain a recommended position at the "gift package" entrance by providing Sogou Mobile Assistant users with a series of privileges/virtual redemption prizes, etc.

Activity period: 5-7 days

Activity form: Download to receive the gift package.

Prize requirements: Developers need to provide a series of privileges/virtual prizes/redemption codes/coupons, etc. Gifts need to be reviewed by the platform. It is recommended that everyone has a privilege, or that the number of people using the privileges reaches more than 5,000.

Application time: Apply online 10 days in advance

How to apply: Apply through "Open Platform → Content Cooperation → Gift Packages & Activities".

Details:

http://zhushou.sogou.com/open/question-22.html

Sweepstakes

Developers can gain active placement on Sogou Mobile Assistant by offering a series of physical lottery prizes to Sogou Mobile Assistant users.

Activity cycle: 5-7 days;

Activity form: Click "Lottery" to download.

Prize requirements: The cumulative amount must not be less than 5,000 yuan.

Application time: Apply 10 days in advance. The interval between two activity applications must not be less than 28 days.

How to apply: Apply through Sogou Mobile Assistant's "Open Platform → Content Cooperation → Gift Packages & Activities". The application will be reviewed and the result will be obtained within 3 working days after submission.

For more details, please refer to:

http://zhushou.sogou.com/open/question-23.html

Featured

Post regularly on the Sogou Mobile Assistant Forum to collect

Promotional resources: Mainly displayed in the special topics of the Sogou Mobile Assistant’s mobile boutique page and the special topics of the PC application page.

Display period: After going online, it will always be displayed in the topic list, but the topic position will be adjusted.

How to apply: Apply on the designated webpage in the posting within the time limit of each solicitation.

For details, please refer to: (Call for submissions No. 5, 2016, please search for the latest content in the forum)

http://bbs.zhushou.sogou.com/forum.php?mod=viewthread&tid=2609289&fromuid=72263

【Gionee Easy Exchange】

First start & co-first start

Details: http://dev.anzhuoapk.com/help-115.html

Prize-giving Activities

Daily prize-giving activities: Any app that meets the requirements can apply for the dates when the activity schedule is not full.

Major events: announced in the latest updates.

Activity period: 4-6 days, please apply for the time in the background (if you have special requirements for the date, you can discuss with the staff of Gionee Software Store);

Application requirements: The average daily download volume of the app in Yiyonghui must be greater than 100; (the requirement can be relaxed appropriately for high-quality new apps) There must be a 45-day interval between two activity applications (if the application is not approved due to the full schedule, this interval time is not required);

Prize requirements: Amount of RMB 5,000 or more (the prize must be marked with a unit price or purchase website when applying for the event), the prize must be physical, and the unit price of the last prize must be >= RMB 100 (online prizes such as phone bills cannot be less than RMB 50).

Application time: Please apply 15 days in advance. The specific date is subject to the developer's backend optional date. After the application is successfully submitted, the review result will be replied within 2 working days.

How to apply: You can apply directly in the developer backend. Please pay attention to the updates on the activity schedule in the developer backend.

Details:

http://dev.anzhuoapk.com/help-117.html

【Jifeng Market】

Featured

The official will release application information on the forum every Tuesday.

How to apply: Please send your application to [email protected] in the following format:

Format example:

Product Name:***

Product ID: 1234567 (The application ID is the last number of the application link in the Jifeng Market)

Product introduction: (within 15 words) *******

Application subject: "*******"

Details: (Posted on March 1, 2016, please search the forum for the latest post)

http://bbs.gfan.com/android-8253997-1-1.html

【Anzhi Market】

First Release

http://dev.anzhi.com/help.php?type=help&id=66

If you need ASO optimization service, please click this link: Introduction to ASO optimization service

Qinggua Media (www.opp2.com) is a domestic mobile APP promotion platform.