The effects and precautions of placing QQ space advertisements in the wedding photography industry!

Are you getting good results from advertising on QQ Space ? Poor results cannot be attributed to the advertising platform, but you should study whether your own advertising materials have taken user needs into consideration! For the wedding photography industry, placing QQ space ads can achieve high exposure and high conversion rate. So what should the wedding photography industry pay attention to when placing QQ space ads?

1. Advertising copy design

In wedding photography advertisements, discount sweepstakes are used most frequently, so it takes some thought to design the copy to attract more users' attention. For example, the following ad copy:

"Free draw for Shanghai wedding photos! Valid for 2 years [Draw now]"

Three main pieces of information are conveyed to users here: region, validity period, and fee. These three points are what users are more concerned about and can attract users' attention very well.

If the text is changed to this:

"Wedding photo lucky draw, take action"

Such copywriting is much inferior. It fails to better grasp the user's needs and is not attractive enough to the audience, so the advertising effect will naturally be reduced.

2. Advertising creativity

In addition to outstanding copywriting, advertising creativity also needs to be carefully designed. In wedding photography, users are more concerned about finished samples and shooting styles. Creativity can be based on sample displays or shooting techniques to more intuitively show the points that users are concerned about and attract more audiences.

3. Ad landing page

After completing the above two steps, the design of the landing page is the key to achieving customer conversion. Therefore, the landing page design should not be too complicated. It is sufficient to reserve the basic customer information. Reserving too much information will cause customer disgust and cause customer loss.

The above three points are the most basic points that wedding photography needs to pay attention to when placing QQ space advertisements. In addition to doing the above three points, our advertisers must always pay attention to the background data and make analysis in order to better optimize the advertising plan.

Related reading:

1. How to place wedding photography advertisements on Douyin?

2. Tencent social advertising, tips for collecting customer consultation in the wedding photography industry

3. Creative strategies for placing wedding photography information flow ads!

4. How to promote wedding photography? Mayu platform marketing and promotion strategy!

5.4 steps to solve the advertising problem, analysis of advertising strategies in the wedding photography industry!

6.Case analysis: Wedding photography advertising case in WeChat Moments!